Building on recent nation branding efforts and featuring a line-up of talent diverse in both thought and sector, the Ingenious Together films promote innovative Kiwi businesses and well-known ‘friends of New Zealand’ with ties to Kiwi business, exploring why such homegrown thinking attracts the world’s attention.
There is a 1-minute film for five key markets including the USA, Australia, Singapore, Japan, and China, with each film bespoke to the region. The Singapore and the USA films are the most global, so can be used for other markets.
The films will be used online across New Zealand Story’s social media channels and will be supported by paid media in their key markets to showcase New Zealand’s ingenious way of thinking to a global business audience.
They are also available to download from the New Zealand Story Toolkit and use within business meetings, events, and presentations to reinforce the unique way of thinking that sets New Zealanders apart.
At a time when our borders are closed growing perceptions of New Zealand as an ingenious nation is critical as our weightless export sectors such as technology, gaming and the creative industries are still very much open for global business.
Find out more about the campaign here.
HOW KEA CAN HELP YOUR BUSINESS GROW
Kea Connect is a free service that will help your business grow offshore. We connect you personally with regional, sector-specific experts and peers.
Kea is here to help New Zealand businesses grow offshore. Be inspired and hear advice from businesses who have created their export path.
Looking for the right talent for your team? Reach our global Kiwi community through the Kea international job portal.