The UK has the second largest B Corp Community in the world, with over 430 B Corps (and counting) representing 48 industries and over 22,000 employees, with combined revenue of £4.3 billion. Additionally, Europe currently has over 600 registered B Corp members.
The B Corp movement is gaining traction in New Zealand as well, and is an exciting opportunity for Kiwi businesses and exports to strengthen their global footprint amongst this dedicated community.
Joining the B Corp movement also has proven business benefits, with employees of B Corp businesses 46 percent more likely to report being satisfied and engaged. Furthermore, the B Corp movement is reflective of public sentiment in the UK, with 72 percent of the public believing that businesses should have a legal responsibility to the planet and people, alongside maximising profits.
There is a huge opportunity for New Zealand businesses to tap into the UK market through B Corp certification. Assessment is free, all you need to do is pay an annual certification fee and re-certify every three years. As an increasing number of companies look to balance people, profit and the planet, a B Corp certification is a huge opportunity for Kiwi businesses to gain exposure in export markets as this business practice grows in traction across the world.