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Businesses going global

Starship’s adoption of cutting-edge technology dates back to the hospital’s creation in the early 1990’s. The hospital was an early adopter of Telepaeds, a medical video conferencing service which allowed doctors to meet with family and other professionals from around the country. 

These days the Telepaeds service has been more or less replaced by more widely used forms of video conferencing, but General Paediatric Clinical Director Dr Greg Williams says the early adoption of the concept means Starship has always been well positioned to offer a range of telehealth services.

“Being able to speak to people online, or to observe a child via a video call in their home environment is hugely valuable. Telehealth services allow us to deliver high-quality care to as many children as possible. It’s a really valuable tool.” 

The early adoption of telehealth also meant that when the pandemic hit, the team at Starship were able to continue care almost seamlessly. 

“There is always the mandate to keep improving our services for whānau and patients. During the pandemic it was difficult to meet in person for obvious reasons, but regardless of Covid, telehealth provides significant benefits to patients and whānau. When we listen to our families we find many prefer telehealth. This is particularly true if we are talking about a child with a chronic long term condition who requires multiple appointments each year. An appointment with our team in Auckland can take out half a day or more if the family lives further away. The time, energy and stress we can save people by conducting some of these appointments online is immense, and can determine whether some patients can access care.”

Starship staff working with the simulation programme

Improving quality patient care for children is also the main driver behind the Douglas Starship Simulation Programme. The programme educates clinicians, staff and families by providing training for different scenarios in a variety of hospital settings. Operations Manager Trish Wood says Starship first got involved in the mid 00’s, but it wasn’t until about 10 years ago that things really scaled up. 

“The evolution of technology has really allowed us to take the programme to the next level. One of the best examples are our mannequins. These play the role of patients and can speak, blink, breathe and have a heartbeat. They can also react to different situations, for example they can start to turn blue for lack of oxygen. We attach monitors to feedback vital signs, and put all this together in a real environment. As a clinician the most stressful situations are those which don’t happen very often but when they do it’s critical to get it right. Our simulation programme allows us to test and practice these situations and get them right before game time.” 

The simulation programme also helps families like Larissa, whose son Lennox was born with significant lung and heart problems. Lennox was discharged from hospital with a ventilator and the programme helped his family practice the care they learnt in the PICU and apply this in a non clinical environment. It’s training that mum Larissa says is invaluable.

Lennox was born with significant lung and heart problems

“When we initially were given a date to be discharged everything was scary. We didn’t know what to expect. The Douglas simulation team supported us to care for Lennox and showed us how we could tackle different situations in the home and in different locations such as in the car or at the park. This made my husband and I feel a lot more at ease, it was a safe space to freely learn and grow in confidence.”

Trish says the programme is about empowering families to be independent of the hospital and be able to return home to a ‘new normal.”

One of the most important parts of simulation based education is the debriefing. Starship has made huge advancements in this area and are now using their expertise to help other hospitals across New Zealand and Australia. 

To stay at the forefront of technology Starship has also partnered with Kiwi tech innovators and leaders. Last year the Starship Foundation partnered with a Kiwi app developer to run a clinical trial of the app ‘Village’ designed to help teens dealing with self-harm and suicide. 

‘Village’ empowers young people, aged 13 to 25, who suffer from low moods to mental distress; to obtain regular and real-time support from a network of trusted individuals called “buddies”. Those buddies are, in turn, educated and supported to respond appropriately. 

Starship’s Child Psychiatrist and Paediatrician Dr Hiran Thabrew says the app has been co-designed with families and young people in mind and takes a whānau approach.

“It’s important for us to work smarter to improve health outcomes for patients and using e-health to support our current services is one way we can do this. When we look at the future of the system we have to look at collaborative care and how we can support patients and their whānau to care for and learn about their own health and build health literacy. ‘Village’ lets us do this.”

Starship has also partnered with Kea World Class New Zealanders Greg Cross and Dr Mark Sagar founders of Kiwi tech company Soul Machines to work on creating an AI driven world first digital person named Maia. ‘Maia’ will support children who need to have an intravenous cannulation (a procedure that enables children to receive medication directly into their bloodstream via a needle inserted in the arm.)

Maia – the digital person being developed with AI technology and kiwi company Soul Machines

Director of the Douglas Starship Simulation Programme Jo Hegarty, says children who require this procedure are currently supported by play specialists who work in the hospital, but after hours these specialists aren’t always available and Starship recognised an opportunity where technology could help out. 

“Maia will be a digital person who will be able to provide interactive conversation with a child and help them to feel less anxious and practise mindfulness techniques before and during the procedure. This is an exciting world first innovation and gives us the opportunity to work with an amazing Kiwi business. Maia is still in development but already people are seeing all sorts of applications for her. It’s really exciting!”

Philanthropy has been at the very heart of technological innovation at Starship since the Starship Foundation was established in 1992. Since then, the charity has invested over $150 million in child health. Thanks to the generosity of New Zealanders, Starship is enabled to provide patients and their whānau with world class care. The Foundation has a continued urgency to keep innovating and delivering impact, with a target to generate $20 million a year for Starship and the children of Aotearoa. 

Filed Under: Businesses going global

This month, NZTE has confirmed that the campaign is ramping up with further paid media
activity. Once again, the focus is on our key export markets, Australia, China, Japan, North America & the United Kingdom. Many other markets are also leveraging the campaign and assets including F&B activations centred around Dubai’s Expo early in 2022.

Launched in October 2021, Made with Care is part of the government’s COVID-19 recovery strategy
to and share New Zealand’s Food & Beverage story with the world at a time when many exporters can’t be in market. The campaign is being executed with a combination of paid social media, content marketing, digital e-commerce, in store promotions, influencer and PR activity.

The campaign’s proposition of care is underpinned by global research which reinforces consumers are seeking safe, nutritious, healthy, premium, quality, tasty and sustainably produced food and beverage.

In New Zealand, over 2,000 business have engaged with or leveraged the campaign; either
downloading and using the ready-to-use marketing toolkit, using the campaign messaging to
help build their brand story or being involved with NZTE’s in-market activations.

The marketing toolkit includes FREE images, social media content, video footage, sector copy,
infographics and marketing messages to help exporting businesses engage with their global
consumers, and we are actively encouraging more to access this fantastic resource to help build
the Made with Care movement.

Everyone can play a part in helping drive awareness and preference for our food & beverages.
Here are some quick ways your business can support the movement:

  • Use the hashtag #NZMadewithCare on your social media posts as a way to extend your
    brand’s reach and have your content shared on our channels
  • Explore the marketing toolkit and share with your in-house designers, agencies and
    distributors to use the FREE tools that has been created for all exporters to use.
  • Use the Made with Care campaign stamp on your marketing collateral and promotions to
    help drive greater consideration and propensity to purchase via campaign recognition
  • Leverage the campaign insights and key messages when having conversations with buyers
    and investors alike
  • Use the videos as a way of introducing your sector in business / pitch presentations to
    introduce New Zealand’s proposition
  • Use the campaign messaging and social templates to help shape their own brand story
  • Follow the campaign on Facebook and Instagram @discovernew.nz and help share our
    unique stories and proposition of NZ’s food & beverage.

If we all play a part, we can collectively create greater impact to help drive awareness and preference for our Food & Beverage products.

CONTRIBUTOR

Sarah Morgan

Made with Care Engagement

New Zealand Trade and Enterprise

Kea member

Filed Under: Businesses going global

China

After a boiling hot August, China is currently embracing the best season of the year! 

In September, one of country’s the two most important traditional festivals, Mid-Autumn Festival, is celebrated, providing welcome relief from the pandemic. Covid continues to play a big role in China, although overall positive cases remain on a low level. Currently, the Chinese mainland reports around 120 to 150 positive cases per day while Shanghai remains at a low level of positive cases reported in the past 8 weeks. Beijing remains under a strict travel policy to keep the pandemic well controlled for the coming National Holiday in October (aka “the Golden Week”)as well as the preparation for the 20th CPC National Congress which is due to also take place next month. In addition, China reported the 1st case of Monkeypox in the 3rd week of September. The infected Chinese salesman entered Chongqing Municipality and later developed symptoms during central quarantine for COVID-19. Given the lack of vaccines worldwide, the Chinese government has tightened up the entry policy for travellers from overseas and suggests a self-monitoring of 3 weeks upon arrival.  

On Sept 21, I attended the Pure Discovery China Roadshow 2022 in Shanghai. The once-a-year roadshow features more than 60 New Zealand wine brands from eight regions, allowing wine lovers to experience the pure flavours in New Zealand wines, experience the unique terroir of New Zealand and explore the uniqueness and charm of New Zealand’s famous wineries. The roadshow will carry on in Nanjing as the next stop. The Beijing and Shenzhen stops are cancelled due to Covid-19.

In September, I also had the chance to meet with Andrew White, the Regional Director of NZTE, China. Kea looks forward to deepening the complimentary relations with NZTE and other public sectors. More talks with the NZTE team are on the way. I also had an e-meeting with Felix Ye, the Senior Development Manager of Education New Zealand which was equally constructive. I look forward to connecting with more overseas returnees in the Southern China area which is the hub of the education market for New Zealand. I also met with some of the senior figures in the Kiwi community and the Australian community in Shanghai who are keen to get involved in Kea’s projects and events.  

Rebecca Bao, China Regional Director

UK & Europe

The UK is shrouded in uncertainty amid the death of the Queen, the arrival of a new Prime Minister, Liz Truss, and an economy in flux. High inflation, fuelled by rising energy bills, has prompted rising fears of a recession this winter.

UK inflation fell from 10.1% to 9.9% in August, according to the Office of National Statistics, with falling petrol prices being offset by soaring food costs. This is the first time the rate has fallen since September last year. Kitty Ussher, the chief economist at the Institute of Directors, says ‘This will be reassuring to businesses for whomever-rising headline rates are a driving factor behind an overall lack of confidence in the UK economy.’

At its next meeting, the Bank of England is expected to raise interest rates again from 1.75%,
in an attempt to tame inflation. The Sterling fell sharply following a sharp drop in UK retail sales figures, with the pound continuing to struggle against the dollar – and hitting its lowest level since 1985. In recent weeks, it has also lost ground against the euro.

What does this all mean for Kiwi exporters looking to the market – there is uncertainty here and a lot of change. Still a lot of pressure on understanding costs in the short and medium terms, and for exporting partners and distributors, there is still pressure on staffing levels here in the market.
Prime Minister Liz Truss is a strong ally of New Zealand having started the FTA negotiations between NZ & the UK. She and Prime Minister Rt Hon Jacinda Ardern were able to meet last week when Prime Minister Ardern was in London for the Queen’s funeral.

Also this month our community were able to celebrate the World Class New Zealand Awards with a breakfast celebration in London, complete with a live feed into the Auckland event. We were
delighted to award London based, Katie Sadleir with her World Class Award with our partner, Ben Guerin, from Topham Guerin in person and to celebrate with her and her family.

Sara Fogarty, Kea UK/Europe Regional Director

North America

The city has seen a change in Covid rules this month, with mask mandates lifted for all schools and public transport. Although the move was welcomed, many New Yorkers are still choosing to wear masks in the transit system for the time being.

This month has also seen a big jump in office workers returning to the city and businesses increasing their space to accommodate the return of these workers. If NZ exporters are considering office space in the city, there are many options. Co-working spaces exploded in popularity before the pandemic and are an excellent option for companies looking for long or short-term space. A hot desk offers flexibility for teams and is an ideal place for business networking.

This month has seen a hive of activity in the US, and Air New Zealand’s first-ever direct flight to New York City arrived at JFK airport on September 17. Minister Stuart Nash, former Prime Minister Helen Clark, senior Air NZ executives, and a delegation of New Zealand businesses were on the flight to participate in several days of events around the city. Air New Zealand celebrated the arrival by hosting a gala that included NY officials, NY-based Kiwi community members, and a showcase with NZ band Six60 performing with a backdrop of a stunning New York sunset. It was a brilliant NYC & New Zealand experience.

NZTE Investment is currently hosting a group of top NZ investment fund managers on an immersion program throughout the US. It started with two packed days in New York: roundtable sessions on Sunday, including one featuring WCNZer Guy Horrocks, and a full day of activities on Monday. The delegation started early with a special Flat White meet-up featuring Kea member Tessa Gould, CEO of Made by Nacho, in conversation with WCNZer Ronnie Peters. Made by Nacho is celebrity chef Bobby Flay’s cat food start-up which provides sustainable and healthy food options to the vast cat parent population. It was a fascinating peek into the size and opportunity of the pet food business in the US. Later in the day, the delegation had a diversity investment session at Lowenstein Sandler, which was made possible thanks to an introduction by Guy. This was followed by a session at BlackRock, thanks to Kea member Michelle Edkins, Managing Director of Investment Stewardship at BlackRock, who kindly hosted the delegation for a roundtable discussion with several impressive colleagues, alongside Minister Nash; Ambassador to the US, Bede Corry; NZ Consul General and NZTE Trade Commissioner Hannah Lee-Darboe; and NZTE’s GM – Investment, Dylan Lawrence – showing the value of our offshore New Zealanders who want to give back to the community.

Minister Stuart Nash and Dylan Lawrence presented NZTE’s new Investment brand and spoke to the new Active Investor Plus Visa at the end of the day’s activities. The event hosted members of the NY business and investment community to celebrate the launch of the “Do Good, Do Well” campaign and new visa, both of which aim to attract productive, inclusive, and sustainable investment opportunities to drive economic benefit for the good of New Zealand. The Air New Zealand flight will undoubtedly open new opportunities for NZ businesses travelling to this part of the world, and I look forward to welcoming more of our exporters in the coming months.

Gary Fortune, Kea North America Regional Director

Auckland city landscape picture

New Zealand

The news this month was dominated by the passing of Queen Elizabeth II. Community representatives chosen in recognition of the late Queen’s commitment to service joined world leaders and official representatives in making their way to London to attend the State Funeral. 

Resulting scheduling changes saw Prime Minister Jacinda Ardern being asked by Prince William to speak on his behalf in New York at a climate change charity he is a co-founder of along with Sir David Attenborough. The charity is Earthshot Prize – an environmental charity that finds and funds innovative solutions to environmental problems. Outside of this, her primary focus at the UN General Assembly in New York is climate change, mis and disinformation, and online extremism. The centrepiece of this programme is a Christchurch Call summit, which is jointly hosted with French President Emmanuel Macron. Under the banner of the Christchurch Call, New Zealand, the USA, Twitter, and Microsoft announced an investment in a technology innovation initiative. This initiative will support the creation of new technology to understand the impacts of algorithms on people’s online experiences, empowering independent researchers to help build safer platforms and more effective interventions to protect people both online and offline.

This month saw a continued high volume of scheduled offshore Ministerial visits with a focus on export growth and values-based investment furthering New Zealand’s economic recovery. The Minister for Trade and Economic Growth, Damien O’Connor visited the US to represent New Zealand at a ministerial meeting on the Indo-Pacific Economic Framework for Prosperity (IPEF). IPEF boosts regional cooperation on a range of future-focused economic, trade and climate issues. Building on the May visit to California where the Prime Minister and California’s Governor Newsom witnessed the signing of a new climate partnership, the visit also includes furthering New Zealand’s relationship with California and supporting sustainable agriculture connections.

Minister O’Connor also visits India this month to showcase New Zealand’s investments in agri-tech, on-farm training, skills development, and climate-responsive farming, and Indonesia to attend the G20 Trade, Investment, and Industry Ministerial Meeting.

The Minister for Economic Development, Stuart Nash, unveiled the InvestNZ Do Good, Do Well initiative at a launch event in New York this week. The campaign is a drive to attract investors to New Zealand that want to take a values-based approach to investment. It makes the connection that those businesses prioritising care of people and place (kaitiakitanga) and using innovation to create solutions to global challenges are more likely to create long-term sustainable returns. Watch the launch video here.

Saya Wahrlich, Global Director, Government & Industry


HOW KEA CAN HELP YOUR BUSINESS GROW

Kea Connect

Kea Connect is a free service that will help your business grow offshore. We connect you personally with regional, sector-specific experts and peers.

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Resources

Kea is here to help New Zealand businesses grow offshore. Be inspired and hear advice from businesses who have created their export path.

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Jobs Portal

Looking for the right talent for your team? Reach our global Kiwi community through the Kea international job portal. 

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Filed Under: Businesses going global

  • CASE STUDY – “YOU HAVE TO KNOCK ON THE BIG DOORS TO GET THE BIG PRIZES”
  • INSIGHTS FROM OUR GLOBAL COMMUNITY
  • THIS MONTH IN NUMBERS
  • GROWTH THROUGH KEA CONNECT
  • NEWS FROM OUR PARTNERS
  • TRENDING AT KEA
  • UPCOMING EVENTS
  • HOW KEA CAN HELP


CASE STUDY


Toby Littin – Parkable CEO

“You have to knock on the big doors to get the big prizes”

Parkable CEO Toby Littin shares his advice on startups, scaling and scoring the big contracts. Plus find out how the Kiwi tech company almost missed out on signing a deal with US tech giant Meta because they were convinced the company’s attempts to get in touch were nothing more than spam. READ MORE



INSIGHTS FROM OUR GLOBAL COMMUNITY


USA cityscape

North America

This month Kea has been working with NZTE Investment to host a group of top NZ investment fund managers on an immersion program throughout the US. It started with two packed days in New York and was greatly enriched by a number of connections from within our Kea community. Our North America Regional Director Gary Fortune has all the highlights. READ MORE

China

It’s been a busy month in China with the celebration of The Mid-Autumn Festival. Celebrations provided welcome relief from the pandemic, but Covid continues to have a big impact on travel both within and to and from the country. The discovery of the first case of monkey pox has added further disruptions. China Regional Director Rebecca Bao looks at what businesses need to know. READ MORE

London

UK and Europe

The UK is shrouded in uncertainty amid the death of the Queen, the arrival of the new Prime Minister, Liz Truss, and an economy in flux. High inflation, fuelled by rising energy bills, has prompted rising fears of a recession this winter Our UK and Europe Regional Director Sara Fogarty looks at what this could mean for Kiwi businesses going forward. READ MORE

Auckland city landscape picture

New Zealand

Jacinda Ardern has put a spotlight on climate change, mis- and disinformation, and online extremism at the UN assembly in New York this month, taking part in the launch of a new initiative to support the creation of new technology to understand the impacts of algorithms on people’s online experiences. Global Director Government and Industry Saya Wahrlich explains. READ MORE



THIS MONTH IN NUMBERS


47

Number of Kiwi businesses assisted

119

Number of connections made

337

Number of connections made year to date*

BUSINESSES ASSISTED MADE IN MARKET THIS MONTH**

SECTORS KEA CONNECT SUPPORTED THIS MONTH

*Year to date reflects financial year commencing 1 July 2022 to 30 June 2023
**Some businesses were provided with connections in more than one market


GROWTH THROUGH KEA CONNECT

Each month Kea Connect helps Kiwi businesses grow by connecting them with Kiwi experts in markets all around the world. Here is an example of two businesses we helped this month.


New Zealand innovation takes e-bike market by storm

Hybrid Bikes is an award-winning carbon fibre e-bike design company, based in Nelson. Founded in 2018 the brand has been featured on various news platforms and magazines. The unique IP of the carbon fibre frames, the price point and the way the frames can be turned into eight different e-bike styles from road, gravel, mountain and all-terrain bikes, set them apart from their competitors.

Hybrid Bikes is exploring the potential to enter the global market and came to Kea seeking advice and insights. Kea connected them with several people including a Board Member in the fitness supplier industry, a New Zealand global fitness business, a customer service specialist of a bike manufacturer in Canada and a CEO of another bike exporter from NZ who is also a Kea customer.

Kiwi company aims to create efficient energy everywhere

Founded in 2006, Shape Energy (formerly known as Nukor) is a leading provider of essential services to businesses and industries. Their services include Compressed Gas Systems, Power Generation, Energy Storage and UPS solutions and Renewable Energies. They are passionate about making New Zealand a world leader in efficiency and alternative energy.

The CEO of Shape sought the opportunity to meet experts in the tech and energy sectors during a recent trip to the US. Kea was able to introduce him to a senior member of an energy company, Snr Director, Product Marketing at a comm- infrastructure virtualisation company and a geographer who has worked for utilities, governments and transportation organisations through the capture of imagery, point clouds and GIS feature extraction.



NEWS FROM OUR COMMUNITY


Going Global – with Rachel Taulelei

Kea World Class New Zealander Rachel Taulelei, is a strong advocate for the Māori economy and sustainability, and her connection to her Māoritanga has been vital in her career – from founding sustainable fishery Yellow Brick Road to being CEO of the food and beverage company Kono. Now at the helm of Oho, an Aotearoa business design and brand strategy firm, Rachel joins Simon and Brianne in this webinar to spill her secrets to global success. LISTEN

Let’s be ambitious, let’s be aspirational

“There is so much we could be doing as a country if we were better at harnessing and celebrating all the talent that we have here. We might be small, but there’s no reason we can’t dream big.” World Class New Zealand Award winner Anna Fifield shares her experiences on returning to New Zealand and explains why she wants Kiwi to think bigger. READ MORE



TRENDING AT KEA


From Olympic glory to grassroots growth

Two time Olympic medalist and World Rowing Champion Rebecca Scown is giving others the opportunity to hopefully one day follow in her footsteps. The offshore Kiwi has recently taken on the role of CEO of Youth Experience Sport (YES) a charity which is focused on helping disadvantaged kids find belonging and acceptance in sport. She talks to us about flying the Kiwi flag on the world stage and how this next chapter in her life is challenging her in different ways. READ MORE

New Zealand awash with tech opportunities

Sure we might not have as much data as the big UK or USA retailers but the New Zealand culture is so empowering that the opportunities it creates are as exciting as anything happening in other markets around the world.” Maz Kassis talks about his move to NZ and why after a global career in data and analytics he’s so excited about the future of our tech industry. READ MORE


Meet our new Israel Ambassador

Kea’s new Israel Ambassador Josh Brown is a self confessed entrepreneur with an interest in finance and technology. Based in Te Aviv he’s partnered with Kea to help grow the Kiwi network in Israel and tells us why he thinks the two countries could leverage a shared network. READ MORE



UPCOMING EVENTS


WORLD CLASS SPEAKER SERIES: In our most recent World Class New Zealand speaker series we spoke to David Skilling. David is the founding Director of Landfall Strategy Group, an advisory firm that provides advice and insights on global economic, policy, and political dynamics to governments, firms, and financial institutions. David discussed the economic and political trends he’s seeing in New Zealand and globally, the ongoing impact of the Ukraine conflict, and his insights for the future of our global economies. If you missed the webinar catch up here. LISTEN

KEA MEETUPS: Our next meetup will be held in Auckland on November 2nd, at The Chatham, 27 Drake Street from 17.00. If you know a Kiwi business owner, entrepreneur or recently returned Kiwi please encourage them to come along and expand their networks. These meetups are also a great opportunity for our Kea partners to meet members of our community. SIGN UP

HOW KEA CAN HELP

Join

Join the Kea community, and stay connected to New Zealand, its people and businesses wherever you are in the world.

READ MORE

Jobs

Post job opportunities and attract internationally experienced Kiwi talent.

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Kea Connect

Help Kiwi businesses explore their global potential through our worldwide community.

READ MORE


Filed Under: Businesses going global

Alice Shopland learnt the hard way that deciding to make vegan cheese and actually making it are two very different things. Despite this, the pioneer of New Zealand’s vegan cheese market has never taken her eyes off the prize. Last year her company ‘Angel Food’ produced 150 tonnes of dairy-free cheese, which can be found on the shelves of big supermarkets and in fast food outlets across the country. 

Dairy free cheese

“A friend called me “pathologically optimistic” and I think that’s probably true. I had a ‘how hard could it be?’ attitude. And it turned out to be very very hard. You’re creating a dairy-like product that contains no dairy and it has to be flowable during manufacturing and then firm enough when set, to be sliced or grated and then after that it needs to melt again when the customer cooks it. The texture is the biggest challenge.”

Angel Food started in Alice’s kitchen and for a while she and her husband tinkered around with different recipes before admitting defeat and hiring a food technologist to help out. After a few years of perfecting the recipe they began working with fast food chain Hell Pizza, using their pizza ovens to test the performance of the cheese. 

“I still remember the day our final product went on the menu at Hell Pizza. I ordered a vegan pizza to our house and the delivery boy saw our business logo on the gate and on the pizza box and he did a double take. That experience was really special.”

Alice’s journey to construct the perfect dairy-free cheese came from a desire to create a more sustainable food ecosystem not just for herself but for anyone who was interested. 

“One of the things people always said to me was, ‘good on you for going vegan but I could never give up cheese.’ I realised that one way I could make a difference was to help people make better food choices, ones that have less of an environmental footprint. Although veganism isn’t just about food, food is important. We’re choosing options three times a day so we can have a massive impact.”

Even though Angel Food is a success story these days, it was a long hard journey for Alice and her husband who put everything they had into the business. Alice says she has learnt a lot of hard and sometimes expensive lessons along the way and there were definitely times she was ready to give up. 

“The day of our 10 year anniversary of the business, was actually one of the days that I wanted to give up. I was exhausted, and that was just part of working too hard, trying to do everything. In hindsight there were definitely times I should have worked smarter not harder.”

Alice and her husband Colin Woods

But it was Alice’s self-proclaimed stubborn nature and feeling she owed it to her shareholders that kept her going. 

“We did two rounds of equity crowdfunding so we have 260 shareholders who have all invested various amounts of their hard-earned money, and I take that responsibility very seriously. I also believe in the business and the fact that we genuinely are making progress and having an impact.”

The vegan movement in New Zealand has come a long way since 2004 when Alice says it felt like you knew every vegan in Aotearoa. Nowadays Angel Food caters to the dairy intolerant, people on plant-based diets and even those who continue to eat animal products but want to cut back. She credits an awareness around the environmental impacts of dairy to the growth of the market. 

“That awareness of how dairying was contributing to our water quality and the swimmable rivers campaign created a big shift. Before that it was hard to get people to understand why you would be making a dairy-free version of dairy cheese. There was also the point where one of the major petrol stations added a vegan pie to their regular offering and in that same year you could get vegan ice creams which was amazing to see.”

Alice says the future of the company looks bright and there’s a secret project underway at the moment that she’s looking forward to revealing soon. In the meantime she’s happy focusing on her goal of giving Kiwi more sustainable choices. 

“I want to continue to help show that NZ doesn’t have to be so reliant on animal agriculture and there are smarter ways to eat.”

Alice and her team recently engaged with Kea Connect to explore the possibilities for exporting into the US market. While they decided not to pursue the opportunity at this time Alice says talking to other Kiwi in those markets has been extremely useful in setting the scene of decisions to be made.

Filed Under: Businesses going global, Businesses growing at home

China

What an extraordinary November China Markets have had! This year marked its 14th Double 11 Shopping Festival. As the most representative shopping season in China, Double 11 sends consumers into a “buying” frenzy. JD.com announced a 2022 transaction amount of CNY349.1 billion (US$4.93 billion), which represents a year-on-year growth rate of 28.58%! What impressed consumers most about this year’s Double 11 was the interaction between online and offline transactions, fast delivery and the benefits of interest-free instalment payments. Jerry Hong, GM of China for New Zealand’s Whitehaven Wine Company said Whitehaven’s imported wine category grew double digits in this Double 11 with online sales contributing to nearly 50% of their total sales in October and November. Mr. Hong also observes that big e-commerce platforms like Tmall are becoming more vertical and specialised as consumers become more sophisticated. New platforms flourished during COVID lockdown such as Kuaituantuan – an emerging online platform, which can generate great sales.

This month we also marked the 5th China International Import Expo (CIIE) which took place from 5 November to 10 November in Shanghai. Per official release, there is an intended turnover of US$73.52 billion on a one-year basis, an increase of 3.9% over the previous year. There are more than 40 New Zealand exporters participating in the CIIE this year covering F&B, Consumer Goods and Manufacturing sectors. Kea supported the New Zealand Featured Brands Promotion Reception held on 9 November at New Zealand Central in Shanghai, which was attended by the Consul-General of New Zealand Mr. Stephen Wang. The event unveiled nearly 20 New Zealand products including home living, food and wine, fashion and skincare that are not yet widely known in the China market, Some of the brands including Pacific Alpacas, Roimatawe and Eden Orchards were very well received with distributors showed interest in further talks with the brands representatives on site.

New Zealand Ambassador To China H.E.Clare Fearnley came to Shanghai as her 5th year running visit to the CIIE. There were a series of events that took place when ambassadors were in town. I was invited to join the Women’s Leadership Panel and the Reception in celebration of the 50th Anniversary of diplomatic relations between New Zealand and China hosted by the Consulate General of New Zealand in Shanghai. The enthusiasm to strengthen the business connections between the two countries is growing!

And good news on the COVID Control policy. On 11 November, China slashed the quarantine Finally, in welcome news for Kiwi exporters looking to visit China, China has announced it will reduce its mandatory quarantine period for foreigners arriving in mainland China by two days (5 days centralised quarantine and 3 days home isolation). Pre-departure testing requirements have also changed to 1 PCR test within 48 hours of boarding a flight to mainland China, and the removal of the ‘circuit breaker’ rule for airlines that exceeded a certain number of COVID cases per flight.

Rebecca Bao, China Regional Director

UK & Europe

The busy end of 2022 is upon us.  At Kea London we have been hosting various events throughout the month and looking very much forward to final community events of the year.

We were honoured to host an evening with Sir John Kirwan (JK), Groov and NZ Trade & Enterprise team at the London High Commission.  65 of us joined together to hear from JK alongside Simon Mundie from BBC.  JK’s honesty and dedication to driving wellbeing, at work, at home, at any part of your day strung many chords with our Kea community and business leaders. Sarah Smart, WCNZ and GM of Epic Dairy noted these key takeaways from the session.

* We must foster a culture of ‘care’ throughout businesses. It needs to be modelled by leaders who can demonstrate vulnerability themselves.
* We must think about wellbeing differently – treat, prevent, perform.
* We can all find simple everyday tools to look after our mental health and not wait until we are ‘at the edge of a cliff’ – find what works for you and your meaningful personal connections eg nature, exercise, food, people.
* Reboot a few times a day. What do we do when our devices overload? We reboot them. Why should we expect different from our minds?
* DOT – just ‘do one thing’ everyday and then DAT – ‘do another thing’ the next day and habit stack. Don’t try to change everything at once and don’t expect everything to work. 30% of the population are unable to meditate…find what works for you.
* Take an AAA battery approach to reading stress symptoms, especially looking for signs of burn out – awareness, acknowledgement and action.
* Celebrate more.
* Give the gift of your time (and care) to others. 

In the UK the main discussion has been taken up by the cost of living crisis, keeping track of inflationary pressures, a period of consumer resettling which ultimately affects spend and consumer confidence, which is low and from recent data by Nielsen Consumer, 76.8% of UK Households expect to be severely affected by Cost of Living this winter.  UK Inflation keeps climbing with the CPI rising by 11.1% in 12 months to October 2022, up again from an increase also in September of 10.1%.  Despite the introduction of the Governments Energy Price Guarantee, gas and electricity prices made up the largest contribution to the change in CPI.  

Rising food prices a lot of concern around mortgages and energy costs and monitoring of weekly grocery spend more closely than ever before. At the heart of consumer spending – some keyways that consumers will cut back on by buying own label brands, changing where they shop and how often, buying brands only on promotion, and a real focus on how much each week the spending basket costs.

Despite inflationary pressures as we hit the festive season, consumers still looking to spend disposable income in restaurants / hospitality sector, with 36% in UK & Ireland are going out more frequently than they usually do, and 36% dining out less frequently.  It won’t be as challenging as last year with Covid restrictions on us, but cost of living and geo-political uncertainty with Russia and Ukraine war will still have a massive impact.  

I think we are all looking forward to 2022 finishing and seeing what 2023 has in store.

Sara Fogarty, Kea UK/Europe Regional Director

North America

Between the midterm elections and the arrival of the holiday season, November has been an eventful month. Attack ads and political discourse have consumed the US as they ramped up to voting day. Kathy Hochul became the first woman elected as New York governor, winning the office outright that she took over in 2021. With finely contested national races and vote counts now over, the GOP won control of the House, and the Democrats retained the majority in the Senate. No real changes for NZ exporters other than the country can now settle down as they head into the end-of-the-year holidays.

New York City’s Pay Transparency Law that kicked in this month is one of the most significant changes NZ companies need to be aware of when recruiting in this part of the world. The law requires companies to list the salary range for jobs they post in NY, with hefty fines and penalties when failing to do so. The new law aims to give job seekers more leverage in salary negotiations and to curb the pay inequality between men and women and minority groups that have existed for decades. The knock-on effect is that many national employers have made the change across all their listings nationwide, an encouraging sign that this might become standard practice for many employers.

Gary Fortune, Kea North America Regional Director

Auckland city landscape picture

New Zealand

A month packed with travel saw Prime Minister Jacinda Ardern attend the East Asia Summit and a series of Association of South East Asian Nations (ASEAN) events, including meetings with leaders from across the Indo-Pacific. Negotiations on the upgrade of the ASEAN-Australia-New Zealand agreement establishing a Free Trade Area (AANZFTA) have now been largely concluded. New Zealand already benefits from 99% tariff free goods access into the ASEAN region and improvements focused on addressing barriers to trade, improving trade facilitation and delivering on Trade for All.

Prime Minister Ardern then travelled to Viet Nam where she met with Prime Minister Pham Minh Chinh for a summit in Ha Noi. This summit saw the reaffirmation of New Zealand and Viet Nam’s economic ties. From Ha Noi, the Prime Minister led a business delegation to Ho Chi Minh City. She was accompanied on this leg by the Hon Damien O’Connor, Minister for Trade and Export Growth and representatives from a number of New Zealand organisations spanning food and beverage, aviation, education, tech and services. Alongside food production and innovation, the focus was on restoring New Zealand’s attractiveness as a place to study for foreign students. Before the pandemic closed borders Viet Nam was the fourth biggest source of students in New Zealand.

From Viet Nam, Prime Minister Ardern traveled to Bangkok for the APEC Economic Leaders’ Meeting, and spoke at the APEC CEO Summit. She met with Chinese leader Xi Jinping and welcomed the 50th anniversary of diplomatic relations between New Zealand and China this year. The leaders discussed the New Zealand/China bilateral relationship, with the Prime Minister raising issues including the situation in Hong Kong, tension in the Taiwan Strait and the South China Sea.

Also this month New Zealand achieved first place in the 2022 Sustainable Trade Index. The Index ranks New Zealand first of 30 economies that undertake international trade in a manner that supports long-term global sustainable development and assesses three core pillars – economic growth, environmental protection and societal development. Joining New Zealand in the top five were the United Kingdom, Hong Kong, Japan and Singapore. Minister for Trade and Economic Growth Damien O’Connor stated, “We have placed trade at the centre of our economic recovery, successfully securing four FTAs in the past five years. New Zealand being ranked first in the Sustainable Trade Index is an excellent endorsement of our Trade for All agenda and our successes in economic growth, environmental protection, and societal development.”

Saya Wahrlich, Global Director, Government & Industry


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