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Businesses going global

Spring is here bringing spectacular daffodils and a loosening of covid-related restrictions. Schools are back and small gatherings are allowed outside now but realistically it will be June before we are allowed to socialise in groups inside, ironically just as the sun comes out!

The impact of Brexit for business is reflected this month in a continued drop in shipments between the UK and the EU.  Business leaders attribute this trend to a number of factors: British businesses stockpiling inventory before the UK left the EU, the difficulty in navigating the post-Brexit paperwork needed and also changing official advice.

British exports to the EU year on year dropped 38%, and its exports to the rest of the world were down 7.5%.  At the same time, Britain imported fewer goods.  Imports from the EU were down almost 16% and those from the rest of the world dropped more than 9%. Despite these challenges, the UK is definitely open for business, and continues to proactively work with other exporting nations even as friction in cross-border commerce increases.

Although business leaders in the UK anticipate continuing instability between the UK and the EU in the months ahead, this environment also creates increased opportunities for NZ businesses across sectors to seek opportunities and market share.

Where are we spending (UK Focus):
Overall consumer spending contracted by 13.8% in February as national lockdowns continue, but we are seeing some signs of recovery compared with January as essential spending increases. This has been driven by strong spend in supermarkets and record year on year spend growth at food & drink specialist stores. Overall there has been a 14% increase on retail spending in February vs January, driven by a 21% increase in grocery and general household spend seeing a 10% increase. Retailers with a considered online presence benefitted from a 43.3% increase in sales. 

Food & drink specialists, electronics, Home & DIY improvements are leading the charge as the nation gets ready for spring.  Digital content & subscriptions are still driving steady growth at 42.6%, while the hospitality, travel and leisure industries unsurprisingly continue to see negative growth.  As we all still remain at home, takeaway food delivery apps continue to benefit and online eating and drinking spend grew by 92.6%.  

We take delight in seeing those septuagenarians and above strutting the streets with a skip in their step and a smile in their eyes, as the vaccine roll out continues with great success.  There’s a real sense of optimism with longer days and the knowledge that more and more people each day are protecting themselves and their loved ones by taking the vaccine.

CONTRIBUTOR

Sara Fogarty

Regional Director, UK & Europe

Kea New Zealand

Kea member

Filed Under: Businesses going global, Global Kiwi, World changing Kiwi Tagged With: Business Growth, Europe, Insights, Regional, Sara Fogarty, UK

The Global Soft Power Index by Brand Finance ranks countries according to their diplomatic, cultural, and political influence as opposed to the hard power of economic and military might. Large, wealthy northern hemisphere countries typically dominate the list. However, in the latest survey of 75,000 people conducted in December 2020, New Zealand’s reputation soared. 

While humbling to see New Zealand’s standing on the world stage strengthening, with our country’s management of the Covid-19 pandemic shining a light on our people and national values, New Zealand Story Director Rebecca Smith presented on an international panel at the Soft Power Summit acknowledging that like everyone else, New Zealand is not through this yet. 

This is not the only index that New Zealand performs well in. The nation has long been ranked amongst the first of 190 economies for ease of doing business, and is rated highly for low corruption, peacefulness and sustainability. Our most recent leap in soft power is just the latest accolade, helping New Zealand now be recognised as one of the most globally trusted country brands.   

This trusted brand is something more and more businesses want to leverage offshore, evidenced by the fact that demand for the FernMark Licence Programme is at an all-time high. Offering a trademarked fern – officially recognised and endorsed by the New Zealand Government – marks such trust while communicating a product or service’s authentic connection to New Zealand, and in turn bringing with it the credibility of New Zealand’s institutions and integrity of our people.

According to a recent NZTE International Consumer Survey, trust and safety are considered the key purchasing drivers for global consumers when looking to buy products and services. Australia, the UK and Singapore are particular countries where products made in New Zealand hold a strong reputation as trusted and safe.  

“New Zealand is much loved and envied around the world. The FernMark has allowed us to distinguish our brand from the thousands of brands we compete with in highly competitive markets around the world.” said Rodd & Gunn’s CEO Mike Beagley, when discussing her company’s experience as an exporter. 

Indeed, this soaring positive international reputation presents a significant opportunity for Kiwi business leaders around the world to leverage the trust, credibility and more recently, influence, that New Zealand is increasingly known for. This is where government schemes like the FernMark Licence Programme can be beneficial in helping businesses enhance consumer confidence in their products and services. 

The world’s ears are perked up to New Zealand’s inherit national values, which are paying dividends for the country on the global stage. There has never been a better time to leverage the country of origin trademark.

Find out how the FernMark Licence Programme can drive preference for New Zealand products and services internationally at www.fernmark.nzstory.govt.nz 

CONTRIBUTOR

Jessica Guthrie

FernMark Licence Programme Manager

New Zealand Story Group

Kea member


HOW KEA CAN HELP YOUR BUSINESS GROW

Kea Connect

Kea Connect is a free service that will help your business grow offshore. We connect you personally with regional, sector-specific experts and peers.

READ MORE

Resources

Kea is here to help New Zealand businesses grow offshore. Be inspired and hear advice from businesses who have created their export path.

READ MORE

Jobs Portal

Looking for the right talent for your team? Reach our global Kiwi community through the Kea international job portal. 

READ MORE

Filed Under: Businesses going global, COVID-19 recovery Tagged With: brand new zealand, Export, exporting business, fernmark, new zealand story

After a year that no one could have predicted, many of us were eagerly anticipating the dawn of 2021. The New Year kicked off with some unexpected obstacles here in the USA including a post-holiday spike in COVID cases that prompted shutdowns across major cities. New York went into almost-hibernation, with schools requiring students to Zoom in for classes and restaurants closing all indoor dining, leaving customers the options of sub-zero outdoor seating or takeout. California hit its highest peak in COVID cases and Los Angeles issued a blanket shelter-in-place order for the city. 

Civil unrest gripped the nation in early January. Operations in Washington DC ground to a halt and the subsequent storming of the US Capitol in Washington DC had the country on edge. Although this raised questions among the diplomatic community around the upcoming Presidential transition, Joseph R Biden was peacefully inaugurated as the 46th President of the United States on Wednesday 20th January. 

Many saw the inauguration as a fresh start. Biden’s first day in office saw many significant executive orders being issued on topics ranging from COVID-19 to the environment. Signals of easing immigration policy bode well for Kiwis looking to work abroad in NAM. We have already seen new faces in the NAM network thanks to intra-company transfers and we are thrilled to see the network grow. This not only strengthens ties to Aotearoa, but also provides the much-needed ‘boots on the ground’ to further the efforts of Kiwis supporting one another overseas. 

Additionally, remote work continues to offer both opportunities and challenges in the region. Our San Francisco Trade Commissioner, Ruth McCleod, summarises it perfectly: “The remote working environment has leveled the playing field. There is no longer an expectation for in-person meetings. Every organisation has turned its attention to ramping up its digital marketing and lead generation activities, creating greater noise in the marketplace, and making getting the attention of potential customers possibly harder than ever. Customers that want to cut through the need to be extremely targeted, based on an in-depth understanding of their ideal customer persona, and consider how their solution provides either a cost-saving or boosts revenue, two business drivers that are front and center in the US.”

This is sage advice for our NZ companies looking at 2021 through the lens of COVID-19 restrictions. The newfound working situation means that people are open to taking cyber meetings no matter where in the world you are dialing in from. Your target clients may be open to conversations that may not have been possible in pre-COVID times.

CONTRIBUTOR

Sara Fogarty

Regional Director, UK & Europe

Kea New Zealand

Kea member

Filed Under: Businesses going global, Global Kiwi, World changing Kiwi Tagged With: Business Growth, Industry insights, Market update, Politics, Remote working, United States

China signed the upgrading protocol of its Free Trade Agreement (FTA) with New Zealand (via video link) on Tuesday 26th January. The new commitments show a positive sign of the Sino-NZ partnership to combat the pandemic as well as to support multilateralism and free trade. The New Zealand Ambassador to China, Clare Fearnley stated, “both NZ and Chinese exporters will benefit from the upgraded trade rules through easier processes, reduced compliance costs, and expanded market access in some areas.”

Hainan also issued the industry catalogue for its Free Trade Port (effective starting from 1st Jan 2021), which focuses on tourism, modern services, and new & high-tech industries. This is a clear signal of China’s commitment for opening up the country further and facilitating free trade and investment.

The upgraded FTA gave us a head start to 2021, and we can certainly expect rapid growth in bilateral trade & investment between China and New Zealand this year. 

CONTRIBUTOR

Sara Fogarty

Regional Director, UK & Europe

Kea New Zealand

Kea member



HOW KEA CAN HELP YOUR BUSINESS GROW

Kea Connect

Kea Connect is a free service that will help your business grow offshore. We connect you personally with regional, sector-specific experts and peers.

READ MORE

Resources

Kea is here to help New Zealand businesses grow offshore. Be inspired and hear advice from businesses who have created their export path.

READ MORE

Jobs Portal

Looking for the right talent for your team? Reach our global Kiwi community through the Kea international job portal. 

READ MORE

Filed Under: Businesses going global, Global Kiwi, World changing Kiwi Tagged With: Business Growth, China, Ciara Liu, Insights, Livestreaming, Regional

January 2021 hit hard. Although the grey days are getting longer and a flush of snow has brought some joy, we are all feeling the effects of Covid-19 groundhog days/weeks/months/quarters.  Stronger measures imposed by Governments around UK & Europe have seen retail and hospitality sectors closed (except for some takeaways and home deliveries). Schools remain closed to all but essential worker children, and parents are not only juggling their own virtual schedules, but those of their children.  Work days are longer, where we have no commuting time, this has been replaced with more ‘e-meetings’.  Parents are playing catch up on either side of the day with missed hours trying to navigate and fulfil their small people’s needs.

We now have an established habit of buying online and direct from producers.  We dearly miss the ability and option of browsing in stores and aisles, discovering new products, range extensions, and seasonal offerings.  Digital presence and cut through is paramount. 

57% of consumers now order at least some items direct from producers – a trend that will remain beyond Covid-19. “85 million parcels have been delivered direct to customers by manufacturers this year and that volume will grow almost 30% by 2023”  Lee Collinson, Head of Manufacturing, Transport & Logistics, Barclays

D2C will remain key for many and having a clear strategy to support this, difficult whilst being so many miles away for Kiwi businesses, but vital if you want to drive revenue streams from this region with so many retail and wholesale options limited.

Supermarkets continue to see steady growth. Specialist online retail is also increasing at around 34%, with food and drink retailers enjoying a boost. Unsurprisingly travel has been hit, but some early bounce back with confidence of the vaccine rollout and look to summer holidays/staycations.

Brexit has also brought about much confusion and frustration around the country, and also for our exporters as everyone tries to get to grip with what new requirements, labelling and logistics changes there have been.  Difficulty is emerging with movement of products to Europe from the UK and best ways to navigate this.  Time for our exporters to be even closer to their markets and partners and they’re understanding that things will take time to resolve.

It may be appropriate for business operations to be reassessed, explore new opportunities, evaluate where you operate from and how you go to market. Focus on your end customer and who they are, what their buying journey is and try to understand what they are facing in their day to day lives. The reality of the deal means that yes Brexit negotiations are officially at an end, but the UK & EU will now be engaged in negotiations of one kind or another for some years to come across many sectors.

Its not surprising that the sentiment is of frustration here and there is no clear end in sight. Dates are swirling around of a ‘hope’ to a return to school and some easing of restrictions on the 8th March in the UK. A dangerous date given its International Women’s Day, there could be the wrath of all mothers!

CONTRIBUTOR

Sara Fogarty

Regional Director, UK & Europe

Kea New Zealand

Kea member

Filed Under: Businesses going global, Global Kiwi, World changing Kiwi Tagged With: Business Growth, Europe, Insights, Regional, Sara Fogarty, UK

Kia ora, 

Welcome to Kea’s first monthly report for 2021. The year is already ramping up with the World Class New Zealand Awards just a couple of months away, the team are very much looking forward to the year ahead. 

This month we talked to Bridget Scanlan, founder of KYT Bags, who worked with Kea Connect to gain expert advice to expand her business. We also highlight a new capital raising venture founded by Kea Community member Elizabeth van Rooyen, and feature Cognizance’s journey with Kea Connect to gain essential UK market insights.

New Zealand’s host year of APEC has officially kicked off, our Global Director of Government and Industry, Saya Wahrlich discusses the details and the positive future impact on Kiwi businesses.

Finally, our Kea Regional Directors give their monthly insights, including the impact new administrations and widespread vaccine campaigns are having on Kiwis living around the world. Did you realise that China’s box office surpassed the US for the first time?

  • GROWTH THROUGH KEA CONNECT
  • INSIGHTS FROM OUR GLOBAL COMMUNITY
  • KEA CONNECT: SPOTLIGHT ON CAPITAL RAISING AND TECH CONSUMER INSIGHTS
  • IN CASE YOU MISSED IT
  • TRENDING AT KEA
  • CONNECTIONS THIS MONTH
  • HOW KEA CAN HELP


GROWTH THROUGH KEA CONNECT


Global growth through Kea Connect

Beautifully designed and award-winning KYT Bags has had global expansion in their sights from day one, with their mission to redesign what diabetes looks like and to empower and revolutionise the lives of people living with diabetes.
The team engaged our Kea Connect service in 2019 to gain advice on how to best approach upscaling production and expanding their already sell-out range.
Founder Bridget Scanlan spoke to Kea about the support gained through our Kea Connect community, the story behind KYT Bags and her experiences as a business leader. READ MORE



INSIGHTS FROM OUR GLOBAL COMMUNITY


USA cityscape

USA

It was an uncharacteristically quiet close to the year for Kea North America. With spiking Covid-19 cases and further lockdowns across multiple states, many of our North America members have taken the chance to escape the winter and enjoy extended trips home to New Zealand. The US looks to 2021 as a year of change with a new president and the rollout of mass inoculation to combat the pandemic. Hopes are high among exporters and the wider North America community that there will be a growing sense of normality for travel and business opportunities as we approach the summer.

Ryan Mulcock, Kea USA Regional Director


London

UK & EUROPE

2020 finished with more last minute changes, leaving us all trying to navigate what we could and couldn’t do, who we could and couldn’t spend the festive holidays with, and adjusting to life under new lockdown tiers. There’s added uncertainty of how long this next lockdown would last for, alongside the fear of the numbers we receive each day and the devastating news that goes with this.  

During these first weeks at the Kea UK/Europe desk I have been blown away by the time and energy people are willing to share and contribute for Kiwis, to give back to New Zealand and New Zealand business off-shore. Although we can’t jump on a plane home when we want, the need to connect with what is happening at home has never been greater.  We are extremely proud of what New Zealand has achieved, but there are frustrations at the negative sentiment of those who have remained offshore, perhaps amplified by ‘UK Variant’ headlines in some New Zealand press. 

Vaccine rollouts bring a ray of hope. This will take time, so the opening of the markets, face to face events, and a return to life as we knew it here will be slower than we wish for. In the weeks ahead we look forward to positive ongoing NZ / UK FTA discussions and working together as we navigate Brexit (more on that next time).

Sara Fogarty, Kea UK/Europe Regional Director

Read more personal insights from our UK & Europe Kea Community in our new Voices of the Global Kea Community series, with our January edition: Living life through lockdown.
READ MORE


CHINA

China’s GDP rose by 2.3% percent in 2020 (101.5986 trillion), showing a steady recovery from the global pandemic. While the global luxury goods market shrunk by 23%, sales in China increased by 48% (totalling RMB 346 billion).  Online sales (of physical commodity products) increased by 14.8% (totalling RMB 9.76 trillion). 

China’s online education market has grown by 20.2% (totalling RMB 485.8 billion) and K-12 (kindergarten through twelfth grade) online education companies have raised more than RMB 50 billion of capital in 2020. This proposes an opportunity for NZ’s education providers (eg. schools & software developers) to offer online courses and programs for the Chinese audience. Start-ups in this sector may also consider financing themselves through China’s capital market. 

On 31st Dec, China’s box office reached RMB 20.417 billion. It is the first time that China’s box office has surpassed America’s, making China the world’s largest film market (America’s box office dropped by 80% in 2020). 

SOE Sinopharm’s Covid-19 vaccine has been approved for roll out in China. Stats from ongoing phase 3 clinical trials show that it is 79% effective. It is reported to offer over six months of immunity, meeting the World Health Organisation (WHO) guidelines. The Chinese government announced that the vaccine will be offered for free, with a priority to people in high-risk groups.

Ciara Liu, Kea China Regional Director



GOVERNMENT INC UPDATE


What does APEC mean for the growth of New Zealand businesses? Hosting is a once-in-20-year opportunity for New Zealand and there is no other event on the calendar with such potential to shape our region’s future. Saya Wahrlich, our Global Director Government & Industry shares a few insights into APEC, its key programmes and Kea Community involvement. READ MORE.



SPOTLIGHT ON CAPITAL RAISING AND TECH CONSUMER INSIGHTS


SUPPORTING CAPITAL RAISING VENTURE WITH A FOCUS ON KIWI TECH STARTUPS

Kea spoke with Kea Community member Elizabeth van Rooyen about her exciting new venture tasked to shorten and improve the capital raising experience so founders can spend less time on the process and more time where it really matters. In an increasingly remote world, Diligr’s mission is to increase data-driven connectivity between investors and startups and provide them with the transparency they need to build meaningful relationships for long-term funding solutions. With a focus on Kiwi tech startups, we at Kea are excited to see this platform take shape and open up new opportunities for New Zealand businesses. Read more here.


AUDIENCE INTELLIGENCE & AD PERSONALISATION PLATFORM ZEROING IN ON THE UK

Kea Connect helped Cognizance obtain crucial digital and tech consumer insights on the UK market to help shape their market strategy. 

Cognizance is an audience intelligence platform that provides advertisers and marketers with unique, actionable guidance for personalizing display ad creative. Display ad design guidance is delivered in human or machine readable formats and integrates with creative workflows. Their vision is to enable advertisers and marketers to achieve significantly better results by identifying the purchasing mentality of individual website visitors and directing suitably crafted display ads to each visitor.

With a focus on the UK market, Cognizance sought to tap into the expertise of our community for digital and tech consumer insights. Kea Connect introduced Cognizance to both a Consumer Insight Director and a Business Growth expert, each who have extensive knowledge of the UK market. 

Director of Cognizance reported back and said very practical advice was received, which extended into further introductions to our member’s broader network. “Our conversation was one of the most helpful that I’ve had”.



IN CASE YOU MISSED IT


CHINESE OUTLOOK FOR 2021

China Skinny’s latest report ‘China 2021 Trends‘ showcases how some of the great minds of China view the year ahead. The white paper covers the perceived opportunities, challenges, and key focuses in 2021 for senior leaders from some of the most successful brands in China.

SMALL BUSINESS TRENDS IN 2021

Xero have released their Small Business Trends report for 2021, which looks at how small businesses behaved in 2020, and predictions for the coming year. This year’s report highlights in particular the growing resilience of businesses and their ability to adapt.

GLOBAL AND ECONOMIC TRADE UPDATE

The Ministry of Foreign Affairs and Trade have released their Global Economic and Trade Update for New Zealand Businesses. The report includes regional updates from the Pacific, Europe, and the Americas.


TRENDING AT KEA


KEA COMMUNITY VOICES OFFSHORE: LIVING LIFE THROUGH LOCKDOWN

As the pandemic continues to have far reaching effects in 2021, we reached out to our UK and Europe Kea Community to share their personal experiences of living life through lockdown. READ MORE

KEA GLOBAL KIWI PIE AND FLAT WHITE DIRECTORY

We reached out to our global community and asked where they get their local pie and flat white, and the response was astronomical. Find out where your local is, wherever you are.  READ MORE

KIRI NATHAN ON BUILDING HER TRIBE

We caught up with Kiwi fashion powerhouse Kiri Nathan on how she’s fared through Covid-19 and what’s next for the Kiri Nathan brand.  
READ MORE

NZ MORTGAGE RATE PREDICTIONS FOR 2021

Kea Independent Economist Tony Alexander shares his insights on mortgage rates, and how banks and everyday Kiwis are responding to the Covid-19 pandemic.  READ MORE



KEA CONNECT: BUSINESSES SUPPORTED THIS MONTH


38

Number of Kiwi businesses assisted this month

36

Number of connections made this month

242

Number of connections made this year to date*

Kea Connect connections by region in January 2021

SECTORS KEA CONNECT SUPPORTED THIS MONTH

Kea Connect connections by sector in January 2021

*Year to date reflects financial year commencing 1 July 2020 to 30 June 2021

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Filed Under: Businesses going global

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