• Skip to main content

MENU
  • Kea for business
  • Kea Connect
  • A service facilitating crucial introductions between businesses and industry experts
  • Kea for you
  • Becoming a member
  • Join Kea's global community and stay connected to home wherever you are
  •  
  • Jobs
  • Find and post local and international opportunities
  •  
  • Events
  • Connect with Kiwi through local, international and virtual events

  • Kea and our community
  • About Kea
  • Kea Partners
  • Contact
  • News and resources
  • Latest
  • World Changing Kiwi
  • Kiwi coming home
  •  
  • Kea Connect success stories
  • Businesses growing at home
  • Businesses going global
  •  
  • Global Kiwi
  • Launching your global career
  • COVID-19 recovery
  • World Class New Zealand
  • World Class New Zealand Network
  • Award winners 2023
  • Award winners 2022
  • Award winners 2021
  • Gallery 2023
  • Gallery 2022
  • Gallery 2021
  • Gallery 2019
  •  
  •  
  •  
Kea New Zealand

JOIN MY KEA
Kea New Zealand
JOIN MY KEA
  • Home
  • Kea for business
  • Kea for you
  • Jobs
  • Events
  • News and resources
  • World Class New Zealand
    • World Class New Zealand Network
    • Award winners 2023
    • Award winners 2022
    • Award winners 2021
    • Gallery 2023
    • Gallery 2022
    • Gallery 2021
    • Gallery 2019
  • About Kea
    • Kea Partners
    • Contact

Sign into My Kea

Register
Forgot your password?

Don't have an account?

This is available exclusively to our Kea community. Log in below or join our vibrant and diverse community of Kiwi explorers.

Join us Login
17 May, 2017

Regional Insights from China, May 2021

This month we hear from Kea’s China Regional Director, Ciara Liu, who shares her insights into the market trends she’s seeing in China.

The retail sector:

The retail sector — and more specifically e-commerce — is one of the few sectors that has truly benefitted from the pandemic, with brands experiencing an unprecedented surge in demand as consumers turned online following store closures. The nation’s top four e-commerce brands — Taobao, Tmall, Alibaba.com and JD.com — have all seen significant brand value growth. Taobao (brand value $53.3 billion) and Tmall (brand value $49.2 billion) have entered the top 10 for the first-time following 44 percent and 60 percent brand value increases, respectively.

WeChat emerges as China’s strongest brand, with a Brand Strength Index (BSI) score of 95.4 out of 100. As one of China’s home-grown tech successes it also enjoyed a rapid boost in brand value, increasing by 25 percent to $67.9 billion and jumping five spots to claim 2nd place among the nation’s most valuable brands. During the pandemic, WeChat ran several government-mandated health code apps to keep track of those traveling or in quarantine, providing access to real-time data on COVID-19, online consultations, and self-diagnosis services powered by artificial intelligence to over 300 million users.

International relations & education:

The Boao Forum for Asia celebrated its 20th Anniversary in April 2021. Governors from 29 countries discussed how to join hands to strengthen global governance and advance the belt and road cooperation at a time of change. During the BFA, an opening ceremony was held in Haikou to celebrate the collaboration of a China Study Center between Massey University and University of Hainan. The Study Center will be open to international students at Massey who cannot return to New Zealand due to closed borders.

CONTRIBUTOR

Ciara Liu

Regional Director, China

Kea New Zealand

Kea member



HOW KEA CAN HELP YOUR BUSINESS GROW

Kea Connect

Kea Connect is a free service that will help your business grow offshore. We connect you personally with regional, sector-specific experts and peers.

READ MORE

Resources

Kea is here to help New Zealand businesses grow offshore. Be inspired and hear advice from businesses who have created their export path.

READ MORE

Jobs Portal

Looking for the right talent for your team? Reach our global Kiwi community through the Kea international job portal. 

READ MORE

Related

From The Edge: Kiwis at Stanford
READ MORE
From Aotearoa to the World: How Kea and ASB Are Helping Kiwi Founders Grow
READ MORE
Finding Home Again: A Returning Kiwi’s Story After years of living abroad, Stephen Moore and his family were ready to return home to New Zealand. But re‑entering the property market from overseas felt overwhelming...
READ MORE

Filed Under: Businesses going global, Global Kiwi Tagged With: Business Growth, China, Ciara Liu, Insights, Regional

Our Partners

ASB Logo

Kea nurtures a vibrant and diverse community who share a strong passion for New Zealand and the success of its people and businesses

  • Home
  • Kea for business
  • Kea for you
  • Jobs
  • Events
  • News & Resources
  • World Class New Zealand
  • About
  • Contact Us
  • Terms & Conditions
  • Privacy Policy
JOIN MY KEA

© 2025 Kea New Zealand