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Businesses going global

Kia ora and welcome to Kea’s online monthly report, showcasing our highlights for April 2021.

The Kea team are launching into April with two exciting initiatives. After such an overwhelming response to our Welcome Home survey, Kea has launched the Future Aspirations Survey to provide an updated view on Kiwi talent around the world, including those looking to return home, what barriers they face and what they might need to thrive.

Complementary to this, Kea in partnership with the EMA have launched the Kea New Zealand Talent Survey to understand which opportunities are crucial to the success of New Zealand businesses at this moment in time and in the future. The results will help Kea understand the landscape of available roles and how returning Kiwis could complement existing teams, bringing diverse thinking and fresh perspectives to help Kiwi businesses thrive. We look forward to sharing some of the insights we gather in the coming months. 

This month we caught up with two exciting emerging Kiwi export businesses, Angel Foods and Celo about how Kea Connect assisted in crucial market validation through facilitating on-the-ground and peer-to-peer conversations. We also chatted to returned Kiwi couple Brooke and Carrick Graham about their skincare start-up TE WAI to get an update on how our initial market validation support amplified their export interests, and the key learnings they gained from their first export venture into China. 

Highlighting further business support at home, our Global Director of Government and Industry provides an update on three initiatives designed to guide businesses on how to implement sustainable practices, leverage Expo 2020, and increase digital capabilities.

Finally, this month we asked our Regional Directors what they saw as the number one growth opportunity for Kiwi export businesses. With the B Corp movement skyrocketing in the UK, huge post-bubble job growth across the Tasman and offshore duty-free sales likely to exceed 60 billion yuan in Hainan, there is huge global potential for Kiwi export businesses.

Read on to find out more.

  • GROWTH THROUGH KEA CONNECT
  • INSIGHTS FROM OUR GLOBAL COMMUNITY
  • GOVERNMENT UPDATE
  • KEA CONNECT: SPOTLIGHT ON ESSENTIAL MARKET VALIDATION FOR HEALTH-TECH AND NICHE F&B
  • IN CASE YOU MISSED IT
  • TRENDING AT KEA
  • UPCOMING EVENTS
  • CONNECTIONS THIS MONTH
  • HOW KEA CAN HELP


GROWTH THROUGH KEA CONNECT


ORGANIC KIWI BEAUTY BRAND SEEKING MARKET VALIDATION SUPPORT

This month we speak with the Founders of Kea Connect business TE WAI, a New Zealand made and inspired beauty brand. Since 2018, TE WAI has received continued support from Kea Connect, from market validation to opening in-market conversations. With their recent announcement as finalist in the UK’s Pure Beauty Global Awards, and a forecast double in sales over the next 6 months, it’s an exciting time for TE WAI.

READ MORE



INSIGHTS FROM OUR GLOBAL COMMUNITY

USA cityscape

USA

Earth Day this month stood witness to a renewed global focus on meaningful, sustained change, with President Biden convening the largest virtual gathering of world leaders at the Leaders Summit on Climate. President Biden pledged to cut United States carbon emissions by 50 – 52 percent below 2005 levels by the year 2030. New Zealand businesses have carved out successful niches in North America with products and solutions aimed at helping address climate change, from automated pest control helping to protect forests and encourage biodiversity, to allowing online shoppers to buy carbon credits at a click. This renewed focus on reducing carbon emissions will impact US businesses of all sizes, turning the spotlight onto uncovering solutions where Kiwi businesses are well positioned to help.

At the same time Kiwi tech companies are hot property in North America after the acquisition last month of two stand-out New Zealand-grown technology businesses – US-based Bentley Systems (Nasdaq:BSY) entering into an agreement to acquire Seequent for USD1.05 Billion and Canada-based Lightspeed (NYSE: LSPD) acquiring Vend for USD350 Million. The opportunities for growth of innovative New Zealand businesses in North America look bright. Watch this space.

Saya Wahrlich, Kea Global Director, Government & Industry

London

UK & EUROPE

The B Corp movement has been growing since 2007 as a collection of companies driven by an important mission: to create an inclusive and equitable economic system. To date, the community has grown to more than 3900 participating companies. 

Learn how Kiwi businesses can use this growing trend when looking to export from our UK and Europe Regional Director, Sara Fogarty. READ MORE

CHINA

China plans to roll out 28 policies and measures to further liberalize and facilitate trade in the Hainan Free Trade Port. The move is intended to better implement a master plan released on June 1 last year, which aims to build Hainan into a globally influential, high-level free trade port by 2025.

Find out how Kiwi education providers can take advantage of some unique opportunities in the region from our China Regional Director, Ciara Liu. READ MORE

AUSTRALIA

The current pace of development and change in Australia is impressive to say the least.  With the launch of the Trans Tasman Bubble, Australian airlines are already winging their way across the ditch with impressive frequency.  The reactivation of the Trans Tasman flight routes will see many furloughed staff returning to work and further job opportunities generated. This is one of multiple sectors demonstrating positive signs of reactivation and growth.

Both the unemployment and underemployment rates have decreased over the past month, with job ads in Australia at a surprising 12 year high.  What does this mean for New Zealand businesses? Australian businesses are obviously in search of talent… New Zealand companies looking to hire people to represent them in Australia will need to be on point.

The current situation indicates the strength of Australia’s economic recovery and resulting business opportunities for New Zealand. Get amongst it NZ!

Anna Shere, Kea Ambassador, Australia



GOVERNMENT UPDATE


In time for Earth Day, the end of March saw the launch of the Climate Action Toolbox, a free, easy-to-use online tool developed by the Sustainable Business Network and supported by MBIE, BNZ, NZTE and other partners. The tool lets businesses identify key areas where they can reduce emissions, and gives step-by-step guides and links to information to help. 

For New Zealand businesses wanting to accelerate their growth in the Middle East, NZTE’s Expo Business Leverage Programme opened for registrations and kicks off in May with a series of webinars and presentations. 

MBIE’s Digital Boost programme continues to go from strength to strength, with almost 10,000 small businesses now participating. Keep a watch on the monthly Spotlight Series of business success stories, sharing how small business owners built skills and confidence through Digital Boost. 

Saya Wahrlich, Kea Global Director, Government & Industry



SPOTLIGHT ON ESSENTIAL MARKET VALIDATION FOR HEALTH-TECH AND NICHE F&B


PLANT BASED F&B SEEKS MARKET VALIDATION IN THE US

Kea Connect supported a Kiwi F&B business in helping them validate their product for the USA consumer market. 

Angel Food produces dairy-free cheese alternatives suitable for the vegans, vegetarians or flexitarians. They are without gluten, nuts and soy, and fit perfectly into any plant-based diet while being totally allergy-friendly. 

As the Founder worked with NZTE on initial market validation research, Kea supported this work with on-the ground and peer-to-peer connections in this space. Kea facilitated three introductions for Angel Food:

  • CEO of a thriving health food company based in the USA; 
  • Owner of an alternate food company based in NZ who has successfully entered the USA market; and
  • Sales and Marketing leader of a F&B company selling hemp beverages.

These individuals offered their experiences in the USA, and insights on whether Angel Food’s products suited the market, and where key opportunities for them may lie.


INNOVATIVE HEALTH-TECH COMPANY SEEKS GLOBAL INDUSTRY INSIGHTS

Kea enabled in-market conversations for a Kiwi health-tech company to help shape their export strategy for the UK.

Celo was founded after the identification of a global problem: the use of public consumer tools in a healthcare setting (e.g. whatsapp, FB messenger). They have set out to solve this with the Celo platform – a secure communication platform for healthcare workers to share patient information, notes and advice. The platform tackles the issue of private and secure sharing of clinical records, and is compatible with iOS, Android, web, desktop. It has been described as The LinkedIn, Facebook, WhatsApp for healthcare. 

As Celo looked to make inroads in the UK and European market, they sought connections in the UK who could:

  • speak to what is happening in the healthcare space and the landscape
  • provide insights on how they might take Celo to market; and
  • help them understand the relevance and stage of their product in the market.

Kea facilitated conversation between Celo and four Kea members: the ex-Chair of NHS, a digital innovation and entry expert, an industry engaged executive and business technologist, and the Organisation Development Lead at NHS. 

Kea will continue to support Celo with connections in other international regions as part of their global strategy.



IN CASE YOU MISSED IT


WHY NEW ZEALAND’S BIG APEC CHALLENGE IS SO IMPORTANT

Vangelis Vitalis, one of New Zealand’s most senior trade officials, talks to the New Zealand Herald about the key challenges they’re facing as we head into New Zealand’s APEC host year and why it’s so important for the region to shore up regional commitment and alignment.

SCREEN INDUSTRY SECURES LANDMARK AMAZON DEAL

Economic and Regional Development Minister Stuart Nash announced that a landmark deal has been agreed with Amazon for The Lord of the Rings series, securing multi-year economic and tourism benefits for New Zealand.

XERO DRAWS CONNECTION BETWEEN WELLBEING AND PRODUCTIVITY

New research commissioned by Xero and conducted by the New Zealand Institute of Economic Research reveals the financial benefits of investing in wellbeing for small businesses. Xero’s guide, The Next Level offers tips for small businesses to get started with wellbeing, as well as digital tools to become more productive and more profitable.



TRENDING AT KEA


THE COVID-19 BRAIN GAIN AND GIVING BACK

Kea CEO Toni Truslove spoke at the NEXT Foundation Outlook Breakfast discussing the Covid-19 brain gain and the philanthropic opportunities this presents for New Zealand. READ MORE


SUSTAINABILITY RESOURCES FOR EVERY BUSINESS

Inspired by Earth Day, Kea shares four easy-to-use sustainability resources so you and your business can take direct action on climate change. 
READ MORE


“NO ONE IS SAFE UNTIL EVERYONE IS SAFE”

Kieran Bligh has spent the past year working all over the world on the front lines of the Covid-19 pandemic. We catch up with him on the challenges of working at a cross-border level and the lessons he’s learned.  READ MORE



UPCOMING EVENTS


To help returning Kiwis settle back into New Zealand and help build their personal and professional networks, Kea are thrilled to be hosting ongoing monthly meetups for returners and their partners in Auckland, on the first Wednesday of each month.
Kea understands how important it is for our returning Kiwis to meet, network and share their experiences. Our next meetup is Wednesday May 5th, spread the word!

The Kea World Class New Zealand Awards are just a few weeks away. We look forward to celebrating with you on June 3rd 2021.


KEA CONNECT: BUSINESSES SUPPORTED THIS MONTH


48

Number of Kiwi businesses assisted this month

84

Number of connections made this month

394

Number of connections made this year to date*

SECTORS KEA CONNECT SUPPORTED THIS MONTH

*Year to date reflects financial year commencing 1 July 2020 to 30 June 2021

HOW KEA CAN HELP

Join

Join the Kea community, and stay connected to New Zealand, its people and businesses wherever you are in the world.

READ MORE

Jobs

Post job opportunities and attract internationally experienced Kiwi talent.

READ MORE

Kea Connect

Help Kiwi businesses explore their global potential through our worldwide community.

READ MORE


Filed Under: Businesses going global

Kia ora and welcome to Kea’s online monthly report, showcasing our highlights for March 2021. 

As the Northern Hemisphere launches into spring, vaccines are rolled out worldwide, and global consumer spending increasing, we’re seeing renewed focus and growing business confidence in our Kea Community. Further expansions of government-backed programmes are assisting in capitalising on this confidence, motivating our Kea Connect businesses to explore new opportunities.

This month we spoke to two Kiwi companies, Neurocruit and the National Distillery, about their global ambitions and how Kea Connect has assisted their operations in the UK and the US. Kea Connect assisted in focus sessions for UK-based Neurocruit, a Kiwi start-up based out of the UK that works to connect neurologically diverse people with professional opportunities. The National Distillery made their entry into the US with the help of Kea Connect in brand building and influencer community advice.

Kea Connect is also thrilled to be joining forces with HTK Group to enable Māori businesses and support their growth offshore. We spoke with Riki Manarangi about how culture-led values anchor their strategic direction and propel their business forward.

In good news for Kiwi export businesses, consumer spending continues to increase, as seen in a 70% increase in Shopify usage in the US, and a 78% increase in courier delivery in China compared to this time last year. Our global Regional Directors and Ambassadors share how Kiwi businesses can take advantage of this trend in their monthly on-the-ground market insights.

Finally, we showcase some of the partner and Kea Community content that has been resonating with our community, with a particular focus on economic development and innovation.

Read on to find out more.

  • GROWTH THROUGH KEA CONNECT
  • INSIGHTS FROM OUR GLOBAL COMMUNITY
  • KEA CONNECT: SPOTLIGHT ON PURPOSE-DRIVEN BUSINESS AND HIGHLY CRAFTED F&B
  • IN CASE YOU MISSED IT
  • TRENDING AT KEA
  • UPCOMING EVENTS
  • CONNECTIONS THIS MONTH
  • HOW KEA CAN HELP


CULTURE-LED VALUES AND AUTHENTIC GROWTH


Indigenous values leading Māori business success

Kea Connect spoke to Riki Manarangi, the Chief Innovation Officer of HTK Group, about their work supporting Māori entrepreneurs and the importance of respecting Te Tiriti. Riki discusses their integration of Māori values including whanaungatanga, manaakitanga and rangatiratanga, and how prioritising these can help in unifying both their internal practices and business outputs, leading to more authentic growth.

READ MORE



INSIGHTS FROM OUR GLOBAL COMMUNITY

USA cityscape

USA

Confidence is growing in North America as we get closer to things returning to normal over the summer period, with the USA hitting daily records of three million vaccinations a day and the FDA approving more applications for treatment.

New Zealand companies are exhibiting this confidence through a clear focus on taking charge of their US market entry strategy. This is reflected in a global trend by Bloomberg that reported a 77% year-on-year bump in online “micro-sellers” as well as Shopify usage growing 70% over 2020.

We are seeing this charge led by the ever-growing NZTE presence in North America. The Made With Care influencer campaign has many eyes on New Zealand brands across the F&B space, Exports to the US have increased 18% in 2020, with the food sector – meat, horticulture, wine and chocolate in particular – all performing strongly.

Additional Covid-relief funding via NZTE is supporting Kiwi exporters in gaining helpful market insights and influential data to support their strategic direction. This has been reflected in market acceleration and has been another valuable amplification for New Zealand companies in the US.

Ryan Mulcock, Kea Regional Director, North America

London

UK & EUROPE

The impact of Brexit for business is reflected this month in a continued drop in shipments between the UK and the EU.  Business leaders attribute this trend to a number of factors: British businesses stockpiling inventory before the UK left the EU, the difficulty in navigating the post-Brexit paperwork needed and also changing official advice.

British exports to the EU year on year dropped 38%, and its exports to the rest of the world were down 7.5%.  At the same time, Britain imported fewer goods.  Imports from the EU were down almost 16% and those from the rest of the world dropped more than 9%.

Despite these challenges, the UK is definitely open for business, and continues to proactively work with other exporting nations even as friction in cross-border commerce increases.

Although business leaders in the UK anticipate continuing instability between the UK and the EU in the months ahead, this environment also creates increased opportunities for NZ businesses across sectors to seek opportunities and market share.

Read on to find out where UK consumers are spending from our UK/Europe Regional Director, Sara Fogarty. READ MORE

CHINA

We welcomed the year of the Ox on February 12. 

While most of the country went on a long break, the courier sector handled about 4.8 billion parcels in a single month, showing a 73% increase compared to February 2020. This demonstrates that the pandemic has significantly influenced the purchasing habit of Chinese consumers over the past year. 

With the Spring Festival holiday, China’s February box office revenue exceeded RMB 12.26 billion, breaking the world monthly box office record. At the same time, the catering industry earned RMB 708.5 billion from January to February, up 68.9% year on year. Both statistics show clear post- COVID-19 market recovery, boosting the confidence of both foreign and local investors. 

As this year is symbolized by ‘牛气冲天’ (‘the soaring Ox’), China is very hopeful for a year of prosperity and good fortune.

Ciara Liu, Kea Regional Director, China

AUSTRALIA

Australia’s defence sector is seen as a key pillar of its economic recovery.  Over the next decade Australia will spend some $250 billion on improving their defence capability, and that will be backed up by a further $250 billion dedicated to maintenance and operations.

To enable a sustainable defence manufacturing capability, at least 50% of any programme must involve local providers.  This presents significant opportunities for New Zealand, being that NZ is deemed a local supplier by way of the CER agreement.

The opportunities are far reaching; think technology, small parts of the supply chain and high end specialist areas such as cyber security.  This, coupled with the considerable flow on effect for skilled labour development, signals exciting times ahead!

Anna Shere, Kea Ambassador, Australia



SPOTLIGHT ON PURPOSE-DRIVEN BUSINESS AND HIGHLY CRAFTED F&B


SUPPORTING NEUROLOGICALLY DIVERSE PEOPLE INTO PROFESSIONAL OPPORTUNITIES

Kea supported a UK-based member with her new purpose-driven business venture called Neurocruit.

Neurocruit’s purpose is to connect neurologically diverse individuals with resources and professional opportunities. Their mission is to help those who see the world differently to find their place in it. Neurocruit exists to find and make a fit between uniquely gifted, neurologically diverse people and businesses evolving to meet the extraordinary challenges of our times, through workshops, in-house training and more.

Through their offering, they will tackle the difficult topics of working and learning from home, effective digital communication, and staying switched on remotely, providing tools to gain rather than lose momentum during this time. The ultimate goal is to offer ongoing support and real-world skills to take into the professional arena.

To test drive their material, the founder sought connections with Kea members who could participate in virtual focus sessions, to receive feedback and help Neurocruit best meet market needs. 

At present, Kea has introduced Neurorecuit to a Tech Founder who themselves is passionate about this cause and has engaged in activity to support the recruitment of neurodiverse individuals in New Zealand.


MODERN KIWI DISTILLERY WITH SIGHTS SET ON THE US

Kea worked with The National Distillery company to shape their entry strategy for the USA. 

Headquartered in Napier, The National Distillery use modern distilling techniques and time-honoured traditions to create a selection of gin, vodka, rum and whiskey. This duality inspires their approach to crafting the finest selection of copper distilled liquors.

Over the course of 2020, this Kiwi business successfully grew within New Zealand. This includes winning both the Best New Zealand and Best overall awards for the Gin category of the NZ Spirits Awards 2020.

Now they have two representatives based in New York to drive export growth in the USA. Their Manager contacted Kea for connections who could help them understand:

  • Distribution channels and opportunities along the East Coast
  • Brand building within the region
  • Influencer communities

Kea facilitated an introduction with a Kea member with extensive experience in building global brands and influencer advocacy within the drinks industry.



IN CASE YOU MISSED IT


TECH TRENDS LOOKING FORWARD

The Future Today Institute released their 14th Annual Tech Trends Report, analysing nearly 500 tech and science trends across multiple industry sectors. The report publishes 12 separate reports with trends grouped by subject such as artificial intelligence, privacy and security, and biotech and agriculture.

CELEBRATING AND SUPPORTING SMALL BUSINESSES

On April 9th 2021, join Xero in supporting small businesses on Small Business Day. When you spend with an associated small business, you go in the draw to win a share of $200,000 worth of prizes. Any small business can register.

MFAT’S GLOBAL ECONOMIC AND TRADE UPDATE

The Ministry of Foreign Affairs and Trade have released their latest Global Economic and Trade Update. The report provides insights into recent domestic, regional and multilateral updates.



TRENDING AT KEA


ECONOMIC DEVELOPMENT EMPOWERING WOMEN

Pam Ford of Auckland Unlimited talks to Kea about the benefits of collaboration in economic development, and how to remedy the disproportionate economic effect felt by women through Covid-19. READ MORE


DAIRY UPTURN HELPING NZ’S ECONOMIC RECOVERY

Kea Independent Economist Tony Alexander shares his insights on the influence of demand for New Zealand’s “soft commodities” in our Covid-19 economic recovery.  READ MORE


USING INNOVATION TO SOLVE GLOBAL PROBLEMS

We spoke to Kate Sutton, Head of the Innovation Centre at the UNDP about how the private and public sector can work together to solve some of the world’s biggest problems, and her view on New Zealand’s approach to innovation.  READ MORE



UPCOMING EVENTS


To help returning Kiwis settle back into New Zealand and help build their personal and professional networks, Kea are thrilled to be hosting ongoing monthly meetups for returners and their partners in Auckland, on the first Wednesday of each month.
Kea understands how important it is for our returning Kiwis to meet, network and share their experiences. Our next meetup is Wednesday April 7th, spread the word!

The Kea World Class New Zealand Awards will be held on June 3rd 2021. We are looking forward to celebrating the achievements of world leading, exploring Kiwis with you.


KEA CONNECT: BUSINESSES SUPPORTED THIS MONTH


48

Number of Kiwi businesses assisted this month

84

Number of connections made this month

394

Number of connections made this year to date*

Kea Connect connections by region in February 2021

SECTORS KEA CONNECT SUPPORTED THIS MONTH

Kea Connect connections by sector in February 2021

*Year to date reflects financial year commencing 1 July 2020 to 30 June 2021

HOW KEA CAN HELP

Join

Join the Kea community, and stay connected to New Zealand, its people and businesses wherever you are in the world.

READ MORE

Jobs

Post job opportunities and attract internationally experienced Kiwi talent.

READ MORE

Kea Connect

Help Kiwi businesses explore their global potential through our worldwide community.

READ MORE


Filed Under: Businesses going global

Kia ora and welcome to Kea’s online monthly report, showcasing our highlights for February 2021. 

This month we spoke to two emerging Kiwi companies, Litmaps and Nisa, about their respective journeys with Kea Connect and the positive impact they’ve seen from the connections made. We also followed up with a Kea Connect customer who initially reached out to Kea in 2019. He explains his key learnings when expanding offshore, and his plans to return to Aotearoa.

Our US, China and UK Regional Directors share their on-the-ground market insights for the past month. Finally, we highlight some of the partner and Kea Community content that has been resonating with our members.

  • GROWTH THROUGH KEA CONNECT
  • INSIGHTS FROM OUR GLOBAL COMMUNITY
  • KEA CONNECT: SPOTLIGHT ON TECH MARKET VALIDATION AND ETHICAL MANUFACTURING
  • IN CASE YOU MISSED IT
  • TRENDING AT KEA
  • UPCOMING EVENTS
  • CONNECTIONS THIS MONTH
  • HOW KEA CAN HELP


GROWTH THROUGH KEA CONNECT


Global growth through Kea Connect

During the early stages of Hoa Cleantech, co-founder Peter Algie sought advice from our Kea Community to launch his SaaS company in Canada and the US. Peter accessed invaluable advice through Kea Connect, refining how he structured the business. He spoke with us about the significant growth since our initial connection, why no-one makes a decision on numbers alone, and his plan to return to New Zealand.

READ MORE



INSIGHTS FROM OUR GLOBAL COMMUNITY

USA cityscape

USA

Our North America Director Ryan Mulcock discusses the impact of the change in administration and peaks in Covid-19 cases over the past month, with overall hopes for a fresh start. With remote working continuing into 2021, Ryan has also seen increasing openness in taking meetings from anywhere. Find out more in his February update.

READ MORE

London

UK & EUROPE

UK & Europe Regional Director Sara Fogarty discusses how businesses are continuing to navigate Brexit changes amidst lockdowns. Find out more about the changing consumer trends, such as a huge uptake in direct to consumer transactions in her monthly update.

READ MORE

CHINA

China signed the upgrading protocol of its Free Trade Agreement (FTA) with New Zealand (via video link) on Tuesday 26th January. The new commitments show a positive sign of the Sino-NZ partnership to combat the pandemic as well as to support multilateralism and free trade. The New Zealand Ambassador to China, Clare Fearnley stated, “both NZ and Chinese exporters will benefit from the upgraded trade rules through easier processes, reduced compliance costs, and expanded market access in some areas.”

Hainan also issued the industry catalogue for its Free Trade Port (effective starting from 1st Jan 2021), which focuses on tourism, modern services, and new & high-tech industries. This is a clear signal of China’s commitment for opening up the country further and facilitating free trade and investment.

The upgraded FTA gave us a head start to 2021, and we can certainly expect rapid growth in bilateral trade & investment between China and New Zealand this year. 

Finally, in our latest “Voices from the Kea Community” segment, we spoke to Jennifer Jin Ma about her near-instant Covid-19 related pivot, building unshakeable belief in her business, and learn from her experiences in “riding against the wave” across the past year.

Ciara Liu, Kea China Regional Director


GOVERNMENT INC UPDATE


The team at Kea are working alongside NZTE on new ways for growth-stage companies to access investment and have been exploring ways the Kea Community can contribute to APEC Leaders Week and Expo 2020. Additionally, content plans are in development to support the MBIE Digital Boost programme. 



SPOTLIGHT ON TECH MARKET VALIDATION AND ETHICAL MANUFACTURING


RESEARCH TOOL BOUND FOR US + MARKET VALIDATION

Connections made through Kea Connect played an instrumental role in helping early stage tech company Litmaps with global ambitions from day one.

Litmaps is a sophisticated tool built for researchers, to help them detail subject matter in a visual, timely and centralised way. Setting their global ambitions from the outset, market validation for the USA was a crucial part of their early development. Their co-founder and CEO was keen to speak with Kea members involved in academia, science and R&D.

Our Kea connections helped the Litmaps team understand how these sectors differ from New Zealand and provided additional feedback on the platform.

Kea Connect introduced Litmaps to a University Research Associate and Medical Writer, who were both happy to try the platform and provide feedback.


ETHICAL KIWI UNDERWEAR BRAND + MANUFACTURING INSIGHTS

Through Kea Connect, Kiwi-led ethical and sustainable underwear brand Nisa gained invaluable advice on manufacturing processes to expand their brand. 

Nisa, based in Wellington, is a business that has built itself on giving opportunities to women from refugee and migrant backgrounds, often as a first job in NZ. This has 2 key challenges:

  • Managing staff turnover and the potential impact on cost base
  • The ability to operate machinery for underwear/garment production limiting the pool of potential employees

In order to support managing the above, the business sought insights around leading manufacturing floor practices, production process, equipment requirements and advanced/precision manufacturing operations.

Kea Connect introduced the founder to a Sourcing and Production Professional, who provided invaluable advice that has shaped their future thinking. The founder shared the following fantastic feedback with us.

“He was the perfect person to talk to, he knew so much about garment manufacturing, thanks so much. The chat was helpful more just to learn things to watch out for that I didn’t know previously, and also to confirm that I’m going on the right path with moving to a new manufacturing process. The chat was invaluable!”



IN CASE YOU MISSED IT


SHINING THE SPOTLIGHT ON KIWI F&B

As part of their ongoing Made with Care campaign, New Zealand Trade and Enterprise have interviewed New York-based Kiwi chef Anthony Hoy Fong, who discusses how he pays tribute to his Kiwi roots while living and working offshore.

GROWTH IN THE CHINESE ECONOMY

In addition to the Trade Agreement Upgrade information, Ministry of Foreign Affairs and Trade have released their annual report on China’s GDP growth. The data for 2020 looks promising, with China looking to be the only top-20 economy to have grown last year.

EDUCATION MONTH IN FULL SWING

Xero is utilising their team of experts to help small businesses reach their potential in their annual Xero Education Month. There’s something for everyone, from accountants and bookkeepers to small business owners and the self-employed. The free, easily accessible content is available for all of February.


TRENDING AT KEA


COMING INTO 2021, THE ECONOMY IS LOOKING UP

Kea Community Independent Economist Tony Alexander shares his insights on the New Zealand economy’s growth in 2021, and the housing market’s reaction. READ MORE


ORBIS DIAGNOSTICS ON THEIR ULTIMATE PIVOT

We caught up with Brent Ogilvie of Orbis Diagnostics about their pivot from animal health to antibody testing for Covid-19, and how Kea Connect was able to help.  READ MORE


USING TECH TO INCREASE ACCESSIBILITY

We spoke to Kara Technologies founder Arash Tayebi about the benefits of wider sign language interpretation, and how we can utilise technology to increase accessibility.  READ MORE



UPCOMING EVENTS


We also have a number of virtual and in-person events over the next few weeks.

International Women’s Day is on March 8th, and we’ve teamed up with the UK New Zealand Business Women’s Network to host a series of events, including a panel and Q&A online event with World Class New Zealander and fashion designer Emilia Wickstead, World Class New Zealander and chef Monica Galetti, and CEO of London Bridge Hospital Janene Madden.

The Kea World Class New Zealand Awards are being held in Auckland on March 16th, we are looking forward to celebrating our world leading Kiwis who are making outstanding contributions to Aotearoa and the world.

Kea, in partnership with Kerridge & Partners, are hosting an event in Auckland for recently returned Kiwis together with senior executives from a range of New Zealand public and private sector organisations. The event will feature a panel discussion on how New Zealand companies can best leverage returning Kiwi talent.


KEA CONNECT: BUSINESSES SUPPORTED THIS MONTH


38

Number of Kiwi businesses assisted this month

36

Number of connections made this month

290

Number of connections made this year to date*

Kea Connect connections by region in January 2021

SECTORS KEA CONNECT SUPPORTED THIS MONTH

Kea Connect connections by sector in January 2021

*Year to date reflects financial year commencing 1 July 2020 to 30 June 2021

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Filed Under: Businesses going global

The retail sector:

The retail sector — and more specifically e-commerce — is one of the few sectors that has truly benefitted from the pandemic, with brands experiencing an unprecedented surge in demand as consumers turned online following store closures. The nation’s top four e-commerce brands — Taobao, Tmall, Alibaba.com and JD.com — have all seen significant brand value growth. Taobao (brand value $53.3 billion) and Tmall (brand value $49.2 billion) have entered the top 10 for the first-time following 44 percent and 60 percent brand value increases, respectively.

WeChat emerges as China’s strongest brand, with a Brand Strength Index (BSI) score of 95.4 out of 100. As one of China’s home-grown tech successes it also enjoyed a rapid boost in brand value, increasing by 25 percent to $67.9 billion and jumping five spots to claim 2nd place among the nation’s most valuable brands. During the pandemic, WeChat ran several government-mandated health code apps to keep track of those traveling or in quarantine, providing access to real-time data on COVID-19, online consultations, and self-diagnosis services powered by artificial intelligence to over 300 million users.

International relations & education:

The Boao Forum for Asia celebrated its 20th Anniversary in April 2021. Governors from 29 countries discussed how to join hands to strengthen global governance and advance the belt and road cooperation at a time of change. During the BFA, an opening ceremony was held in Haikou to celebrate the collaboration of a China Study Center between Massey University and University of Hainan. The Study Center will be open to international students at Massey who cannot return to New Zealand due to closed borders.

CONTRIBUTOR

Ciara Liu

Regional Director, China

Kea New Zealand

Kea member



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Filed Under: Businesses going global, Global Kiwi Tagged With: Business Growth, China, Ciara Liu, Insights, Regional

The budget outlined continued support for businesses and individuals to take the UK through the remaining stages of the pandemic, with a focus on job retention schemes.  Extensions announced by the Chancellor of the furlough scheme until September has helped to protect 11.2 million jobs since the pandemic began.  Changes to this will see employers asking to put in contributions of 10% from July and 20% from August. 

For the hospitality and tourism sectors, the roadmap to opening is on track. Accommodation providers and indoor dining businesses will be able to operate with guests allowed to return from 17th May, looking towards 21st June when further restrictions should be lifted.  The reopening of businesses is expected to cause a re-balancing of consumer discretionary spend back to cafes, pubs and restaurants. 

The business rate holiday will continue until the end of June and business rates will be discounted for the remaining 9 months of the financial year, whilst the reduced 5% rate on VAT has also been extended for hospitality & tourism sectors.

The easing of lockdowns has seen an increase of store sales up 4.6 percent, as well as a 24 percent increase in store visits, the most stores have seen in 13 months. As we open up, there are plenty of opportunities for our New Zealand exporters to be a part of this continued growth. 

We are beginning a new phase of the “new-normal”.  In person meetings are starting to take place again and there is a trickle back into offices.  This month international travel has been announced with a green light for 12 countries who can enter the UK with no quarantine required on arrival, including New Zealand and Australia.  

We look forward to welcoming back out our friends, whānau and colleagues from home as international travel starts to slowly return.  Please remember to be well organised and sensitive to the changes and challenges that we are still facing here on this side of the world.  We may not want to shake your hand just yet, please don’t take this that we aren’t happy to see you or to do business, it’s been a long time between hugs and we’ll need a bit more time to get used to them again. 

CONTRIBUTOR

Ciara Liu

Regional Director, China

Kea New Zealand

Kea member

Filed Under: Businesses going global, Global Kiwi Tagged With: Business Growth, Europe, Insights, Regional, Sara Fogarty, UK

Early May saw the unveiling of the Australian budget and an AUD1.2 billion expansion to the Australian Government’s digital economy strategy. The budget included measures to match skills training to areas of demand, and incentives to lure businesses and talented individuals to Australia.

Talk across the Tasman immediately turned to the potential impact on New Zealand’s NZD324 million, high growth video games industry, with media speculation that Australia’s introduction of a 30-40% tax incentive for this industry from July 2022 will drive businesses to relocate from New Zealand to Australia. To qualify for the tax offset, businesses would need to spend AUD500,000 or more on games projects in Australia, an offer which may tempt New Zealand businesses currently benefiting from growth in the NZD296 billion global gaming industry or those already considering expansion. 

Despite global lockdowns, over 95% of New Zealand creators’ income came from overseas audiences according to the industry, and gaming is being pitched as New Zealand’s next $1B industry, adding jobs for creatives and digital experts, provided the right initiatives, tax incentives and investment are in place.  As competition for talent heats up, what happens with the gaming industry in Australasia over the next 12 months is one to watch.

CONTRIBUTOR

Ciara Liu

Regional Director, China

Kea New Zealand

Kea member

Filed Under: Businesses going global Tagged With: Australia, Business Growth, digital, Industry insights, Market update, Politics

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