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Businesses going global

Kia ora, 

As we reach the end of a tumultuous year and look forward to 2021 Kea is proud to share the last installment of our online monthly report for 2020. This month we talked to Kiwi SaaS company Touchpoint Group, about the pivotal role that Kea Connect played in their expansion into the UK and Australia. We also followed up with two Kiwi start ups: a Kiwi entrepreneur based in London looking to import organic New Zealand produce into the UK, as well as a Kiwi skincare business exploring their options in the Middle East.

We have our ongoing series of insights from US, China, UK & Europe, and Australia, updates from our extensive partner network and a Kea Community exclusive with Lucy von Sturmer, a returning Kiwi, on bringing her consultancy business to New Zealand.

The New Zealand Kea team, 2020
  • GROWTH THROUGH KEA CONNECT
  • INSIGHTS FROM OUR GLOBAL COMMUNITY
  • KEA CONNECT: SPOTLIGHT ON NEW F&B VENTURE AND MIDDLE EAST EXPANSION
  • IN CASE YOU MISSED IT
  • TRENDING AT KEA
  • CONNECTIONS THIS MONTH
  • HOW KEA CAN HELP


GROWTH THROUGH KEA CONNECT


Global confidence and Covid-19 stability through Kea Connect

Touchpoint Group Founder and CEO, Frank van der Velden

Kiwi SaaS company, Touchpoint Group, have been part of the Kea Connect business community since 2018. Since then, we have worked with Frank, Co-Founder and CEO, to understand key opportunities Touchpoint globally, making key in-market introductions that directly led to new business opportunities, and global confidence. Once such introduction led to a successful PoC (Proof of Concept) with Barclays and stability during Covid-19. READ MORE



INSIGHTS FROM OUR GLOBAL COMMUNITY


USA cityscape

USA

It has been a rather eventful month here in North America. Most conversations centered around the US Presidential Election, which became a close and contentious race won by Joe Biden. Prime Minister Jacinda Ardern reported a “very positive and warm” first phone call where the President-Elect spoke fondly of New Zealand. Further optimism came in the form of positive signals of a Covid-19 vaccine soon to be approved by the FDA and cleared for general distribution.

Market conditions for Direct To Consumer SMEs trading with the USA are buoyant, with Shopify hitting record-breaking sales of $5.1B over Black Friday/Cyber Monday. This surpassed Amazon’s $4.8B total for the same period. Alongside our NZ Inc partners, we are excited for the December launch of the Made with Care Campaign to support NZ products selling in the USA.

Ryan Mulcock, Kea USA Regional Director


London

UK & EUROPE

This month, Kea appointed a new Regional Director for UK & Europe, Sara Fogarty.

Sara shares her insights into consumer behaviour in the UK & Europe in the lead up to the holiday period with the UK emerging out of Lockdown and into a revised 3 Tier system, although perhaps not a lot of change in day-to-day life. Find out about the positive economic impact for New Zealand with both significant increases in online shopping and a desire for premium products at the back end of the year. READ MORE


CHINA

The Gross Merchandise Value for 11.11 – Singles Day (an online shopping festival on Nov 11th) exceeded $570B across all e-commerce platforms (JD, Tmall, Pinduoduo etc). This year, livestreaming has become a new driving force for sales. Livestreaming is used for a number of promotional purposes, including product releases, VIP sales events, seasonal events, as well as being a great way to engage in conversation with your customers.   Find out more about how Kiwi brands can utilise these channels, as well as free trade updates in Kea’s China Regional Director, Ciara Liu’s December update. READ MORE


AUSTRALIA

Melbourne was the last of the Australian cities to emerge from Covid-19 restrictions and also the city with the harshest lockdown (the second wave led to 111 days of lockdown, however most of us were in our homes from mid March). While Australians are feeling a little tender and looking at the rest of the world’s Covid-19 numbers with apprehension, there is also a feeling that we are indeed a lucky country and that Summer 20/21 is one to celebrate.

In terms of consumer sentiment, the feeling is reflective of the general mood. Two very different lines of thought show us to be either enthusiastically shopping and spending the money we’ve managed to save while at home. Or, cautious and selective about what we buy, burned from many jobs lost and some beloved industries (arts, hospitality, events, physical retail) damaged. Digital commerce, without doubt, has been the big winner. Online marketplaces, supermarkets and pharmacies have thrived.  ‘Shop Local’ has become a catch-cry with Australians lamenting the loss of much loved stores during earlier bushfires. We’re seeing significant support for small retailers and local brands. The goods news: New Zealand is seen as an extension of Australia. Not just the little sibling across the ditch, but an equal partner here down under. Australia welcomes smart NZ businesses with open arms.

Bella Katz, World Class New Zealander.



SPOTLIGHT ON NEW F&B VENTURE AND MIDDLE EAST EXPANSION


EXCITING ORGANIC FOOD VENTURE FOR KIWI IN LONDON

Kea Connect supported a Kiwi entrepreneur in his new venture involving the import of organic New Zealand food into the UK. 

This Kea Community member moved to the UK toward the end of 2019, and is working on a new exciting project involving the import of organic New Zealand food into the UK. He contacted Kea Connect seeing if we can connect him with expertise in our network who can advise on:

  • Brand positioning for New Zealand organic food products in UK+EU
  • Rollout of combo B2B / B2C models in UK for food
  • Experience approaching large retail partners
  • Industry pricing and margin targets

Kea Connect introduced him to an internationally experienced senior Marketing and Sales practitioner and brand enthusiast based in London.


DISTRIBUTION CHANNELS IN MIDDLE EAST REALISED FOR NEW ZEALAND INDIE BRAND

Kea is helping Kiwi business TE WAI understand distribution channels in the Middle East. 

TE WAI produce a New Zealand inspired, hydrating fine-mist facial spray infused with extracts Kawakawa, Manuka, Kowhai, Mamaku and Pohutukawa. With operations established in China, TE WAI conducted market research to validate other export markets, Middle East being one of them. 

CEO and Co-Founder of TE WAI wanted to speak with experts in our Kea community who know the landscape in the Middle East, have worked with industry partners in distribution/consumer goods, and would be willing to share any insights and help make further introductions where suitable. 

Kea introduced TE WAI to an Events expert based in Dubai, to discuss the business landscape and provide in-market channel suggestions.



IN CASE YOU MISSED IT


DIGITAL ESSENTIAL FOR SMALL BUSINESS

Xero Chief Product Officer and Kea Board Member Anna Curzon talks to the power of digitisation, especially in future-proofing small business. Covid-19 has emphasised the necessity of cloud-based operations, and the dependence businesses have on their systems to maintain success. Read more about Anna’s insights here.

AUCKLAND UNIVERSITY NAMES YOUNG LEADERS

The University of Auckland has released its 40 Under 40 list for 2020. Every year, the university releases a list of their inspiring young alumni who continue to shine in both their professional and personal lives.

NZTE SPEAKS DIGITAL

NZTE in partnership with Stuff have released a seven-part series, Digitally Speaking, on a range of digital commerce topics. The series includes a line-up of global digital leaders who share case studies, inspirational insights and tactical advice, with the purpose of providing insights into how businesses can build the digital channels and strategies you need to reach your customers online and grow your market reach.

THE YEAR THAT WAS: MFAT’S ANNUAL REPORT 2019-20

The Ministry of Foreign Affairs and Trade have released their annual report, which focuses on the Ministry’s Strategic Intentions and performance measures. In particular, it highlights the work MFAT did to support the New Zealand Government’s Covid-19 response.


TRENDING AT KEA


ANTIPODES ON THEIR GLOBAL AMBITIONS

Antipodes founder Elizabeth Barbalich about the decision to expand into the US, how Covid-19 impacted the expansion, and her advice to businesses looking to do the same.  READ MORE

LUCY VON STURMER: AMSTERDAM TO AOTEAROA

After years building her consultancy The Humblebrag in Amsterdam, Kea spoke to returner Lucy von Sturmer about her decision to move herself, and her business back to Aotearoa.  READ MORE

JAMIE MCLELLAN ON DESIGNING SUSTAINABLY

In 2011, Kiwi designer Jamie McLellan was approached by Tim Brown who had the idea to make a shoe out of wool. Fast forward to 2020 and Allbirds is revolutionising the footwear industry.   READ MORE



KEA CONNECT: BUSINESSES SUPPORTED THIS MONTH


26

Number of Kiwi businesses assisted this month

20

Number of connections made this month

707

Number of connections made this year to date

SECTORS KEA CONNECT SUPPORTED THIS MONTH

HOW KEA CAN HELP

Join

Join the Kea community, and stay connected to New Zealand, its people and businesses wherever you are in the world.

READ MORE

Jobs

Post job opportunities and attract internationally experienced Kiwi talent.

READ MORE

Kea Connect

Help Kiwi businesses explore their global potential through our worldwide community.

READ MORE


Filed Under: Businesses going global

Kia ora, 

Welcome to Kea New Zealand’s online monthly report, showcasing our highlights for the month including Kea Connect success stories, recent connections with Kiwis and Kiwi businesses going offshore, insights from around the globe, what’s trending with our global partners and a roundup of our most popular content.

This month we talked to Jenene Crossan of Powered by Flossie about her long-term journey with Kea. We also followed up with three Kiwi start ups – Vxt, JAVLN and CarbonClick – to understand how Kea Connect positively impacted their business and supported their plans for expansion.

We have a series of insights from US, China, UK & Europe, and Australia and updates from our extensive partner network amplifying stories and successes of Kiwis all around the world.

Toni Truslove, Kea CEO, 2020
  • GROWTH THROUGH KEA CONNECT
  • INSIGHTS FROM OUR GLOBAL COMMUNITY
  • KEA CONNECT: SPOTLIGHT ON CLIMATE CHANGE, TELCO & FINTECH 
  • TRENDING AT KEA
  • IN CASE YOU MISSED IT
  • CONNECTIONS THIS MONTH
  • HOW KEA CAN HELP


GROWTH THROUGH KEA CONNECT


Moving into significant revenue since 2017

Jenene Crossan, Founder of Powered by Flossie, 2020

Jenene Crossan, Founder of Powered by Flossie, has been engaged with Kea Connect since 2017. The past few years has seen a period of significant growth and change for the business, including moving from a B2B marketplace to a B2B software and brand repositioning. We spoke with Jenene Crossan, Founder, about her relationship with Kea Connect, what it has been like scaling a global company in the ‘new normal’. READ MORE



INSIGHTS FROM OUR GLOBAL COMMUNITY


USA cityscape

USA

As we move into winter here in New York, there has been an eager start to Q4. Local businesses are coming back to life and planning their projects through the end of the year despite a few unknowns around the US election and COVID lockdowns. 

Kea has seen an influx of requests from companies keen to engage with US-based expats for guidance on expanding in the current climate. We’ve been working alongside the ever-growing team of NZTE Business Development Managers to introduce World Class New Zealanders for Beachhead roles and are excited to build a successful Brand New Zealand campaign with our NZ Inc partners later this month.

Ryan Mulcock, Kea USA Regional Director


London

UK & EUROPE

John Alderman, World Class New Zealander, Brand Specialist & NZTE Beachheads Advisor for Europe, (Ex-Kraft Heinz, Ex- Unilever) has shared 4 insights this month for exporting to UK/Europe. With UK/Europe locked down but open for business, this is an article not to miss. READ MORE


CHINA

For New Zealand businesses looking to enter China, there are emerging opportunities around new energy vehicles (NEV)  and live streaming. The State Council unveiled a development plan spanning from 2021 – 2035 for the NEV industry that aims to accelerate China into an automotive powerhouse. This presents an opportunity for innovative New Zealand businesses in this industry to seek investment and partnership opportunities in China. Additionally, live streaming has become a new driving force for e-commerce sales, and New Zealand brands that are looking to enter China should consider this phenomenon while setting their market strategy.

Ciara Liu, Kea China Regional Director


AUSTRALIA

Recent weeks have been a period of elections and of increasing Covid freedom in Australia. Within Australia we’ve had the Queensland State election and the ACT election, the New Zealand election was followed closely here and as I write this the US election remains tight, not quite decided, and dominating news coverage. Amongst all this news it’s not been lost that Victoria has fought back strongly against Covid and this week people were able to start getting out and about after 112 days of lockdown. On top of this State and Territory borders are starting to open for domestic travel and Qantas announcing the opening of thousands of flights including the first time they will fly direct from Hobart to Perth.

Economic data has been better than expected with numbers around consumer spending, employment and housing giving some cause for short-term optimism. Continuing keys will be keeping the health situation under control, particularly as more and more opening up occurs, keeping people in jobs and giving consumers and businesses a degree of confidence in the immediate future.  

Glen Murphy, Regional Director, Australia Pacific, NZTE



KEA CONNECT: SPOTLIGHT ON CLIMATE CHANGE, TELCO & FINTECH  


HOW DO: BRANDS TAKE IMMEDIATE CLIMATE ACTION IN THE USA 

Kea harnessed our community in the USA to help inform CarbonClick’s strategy for the region.

CarbonClick makes carbon offsetting simple for all businesses and their customers. They offer a plug-in solution for e-commerce platforms, such as Shopify, as well as custom enterprise integrations. 

In a recent survey undertaken by CarbonClick, the team concluded that climate change is a main concern for every board and every CEO. Executive management teams have been charged with deploying a strategy across their organisations that reduces carbon emissions and engages customers. However, the prohibitive cost to deploy technology solutions has seen the pace of change too slow. 

CarbonClick is turning this situation on its head by engaging consumers to facilitate the change the world needs by purchasing carbon credits at point of purchase. The benefit to organisations is twofold – cost effective climate action together with enhanced brand reputation for companies seen to be doing their part.

As they focus on growth in the USA, Strategic Advisor Melanie Reece sought key insights from large e-commerce retailers around the importance of climate change to their business and customers, their responses, and any key insights to help inform CarbonClick’s strategy for the USA. 

Kea introduced Melanie to Vice President of a renowned Kiwi retail brand who successfully entered the USA, and International Sales Manager of a natural skincare brand making leaps and bounds in the USA.


REVOLUTIONARY TECH-START UP TAKES ON UK TELCO MARKET

Kea helped Christchurch based tech start-up, Vxt, get a holistic view of the telco market in the UK to help shape their strategy.

The Vxt team, 2020

Vxt is a software company revolutionising small business communications by providing a smart voicemail platform. Using artificial intelligence and other technology, Vxt’s mobile app saves user’s time by allowing them to read their voicemails, forward voicemails to email, prioritise messages and automate tasks.  

Founded in November 2018, Vxt have launched the platform in Canada and UK with 20,000 installs and 1,000 paying customers. See here for a short product demo.

Their vision is to be a holistic telco provider which is a challenger to the conventional telco services.  As they look to their next phase of growth, they are focusing on distribution channels, partnerships and a reseller strategy.  Co-Founder, Luke Campbell, sought expert advice from our community to help them understand the telco market in the UK, and provide advice that could steer their approach for obtaining new partnerships and reseller relationships in the UK. Kea facilitated introductions with Luke to two Telco experts with significant senior executive experience.


KEA HELPS KIWI-LED FINTECH SHAPE APPROACH TO UK MARKET ENTRY

Kea facilitated introductions for JAVLN to help them further their understanding of and approach to UK market entry. 

The insurance intermediary market has been underserviced with technology for many years and JAVLN, Kiwi-led fintech company, believes it is ripe for disruption. JAVLN sells SaaS to insurance intermediaries, enabling them to better manage their businesses more efficiently – reducing the time for a broker to get quotes from multiple insurers from minutes to seconds. They do this with automation, API connectivity to insurers and modern workflows. 

With entry into the UK market, CEO Dale Smith wanted to obtain insights on key trends in the insurance and brokerage space that will help them shape their approach with prospective clients. Specifically, Dale had initial questions on how the UK market approach compares to Broker Groups / Memberships, the key software vendors for SaaS insurance brokers, where the split between direct and intermediated insurance lies. 

Kea identified six members we determined best suited to help JAVLN, and to date has introduced Dale to one  former and one current insurance provider CEO’s both NZ & UK based.



TRENDING AT KEA


XERO HELPS SMALL BUSINESSES RECOVER AND PLAN FOR CONTINUITY

Xero have released a study which reveals how small businesses globally have reacted to COVID-19 and managed business continuity. The study offers five key recommendations to help small businesses both recover, and take practical action for continuity, resilience and success. 

HEALTHCARE PLATFORM WINS VELOCITY $100K  CHALLENGE

Rosterlab, a healthcare-centric rostering service provider is this year’s winner of the flagship competition within Velocity – New Zealand’s leading university entrepreneurship development programme. Rosterlab uses state-of-the-art artificial intelligence to build the ideal rosters for hospitals. Learn more about simple-to-use web application for roster creation, and the other innovative winners of the challenge here.

AGRIBUSINESS CHANGES MEAT INDUSTRY

Silver Fern Farms has introduced a new data-driven solution for forecasting offal yield. Through Digital Lean, A Callaghan Innovation programme, Silver Fern Farms identified a business opportunity around predicting offal yield, and used tech -driven methodologies to find solutions. They now are on a path to make large export gains through its data-driven solution. Read more here. 

KPMG INVESTS IN WORLD CLASS LEARNING 

In collaboration with LinkedIn, KPMG has launched Digital Now – a large scale two-year digital learning program. This initiative focuses on enabling KPMG employees to be future-ready, and ensure they are equipped for what’s next. Running across KPMG Asia Pacific, this program marks a significant investment in world class learning for KPMG’s employees in the region. See the full announcement here.


IN CASE YOU MISSED IT


RETURNING KIWIS COULD BE TRANSFORMATIONAL

The Kea Welcome home Survey highlighted that an historic opportunity is landing, Kea CEO Toni Truslove wants to know what New Zealand is going to do about it.  READ MORE

EMMY AWARD WINNING KIWI, BAZ IDOINE

Baz Idoine has worked on some of Hollywood’s biggest productions. We spoke to him about his recent work on The Mandalorian, which won him an Emmy for Outstanding Cinematography.  READ MORE

CHOOICE: ADVOCATION FOR SMALL BUSINESS

Chooice was created in response to the Covid-19 pandemic and subsequent lockdown as a way for Kiwi businesses to sell their products. We spoke to the team about how Kiwis living all around the world can get involved.   READ MORE



KEA CONNECT: BUSINESSES SUPPORTED THIS MONTH


35

Number of Kiwi businesses assisted this month

46

Number of connections made this month

SECTORS KEA CONNECT SUPPORTED THIS MONTH

HOW KEA CAN HELP

Join

Join the Kea community, and stay connected to New Zealand, its people and businesses wherever you are in the world.

READ MORE

Jobs

Post job opportunities and attract internationally experienced Kiwi talent.

READ MORE

Kea Connect

Help Kiwi businesses explore their global potential through our worldwide community.

READ MORE


Filed Under: Businesses going global

CHINA

China’s Vice Premier says his country’s economic growth will exceed its target in 2021, despite multiple headwinds threatening to derail recovery from the coronavirus pandemic. Vice Premier Liu He addressed a virtual summit focused on relations between China and Europe this week and told audiences that he was “abundantly confident about China’s economy in 2022.” 

In 2022 China is pledging to cultivate a better environment for small and medium-sized enterprises and foreign companies and would also expand market access for overseas firms and promote fair competition. This is good news for Kiwi exporters. Here are three key opportunities businesses can target in 2022. 

Embrace local tastes

Kiwi F&B exporters looking to crack China’s flooded market must be willing to come up with original ways to tweak their products to cater to local tastes. A good example of this is McDonald’s which recently launched spicy chilli oil ice cream sundaes said to be inspired by the Chinese Biangbiang noodles. Another big fast food chain KFC is more adventurous, it’s localised menu includes: rice, noodles, Chinese deep fried dough sticks and hotpot style skewers. Taking a standard product and giving it a unique or novel twist that appeals to customers is a surefire way to capture attention.

Aim for the whole experience

Chinese consumers want their experience to be consistent and integrated wherever they are and the prevalence of scanning QR codes in shops and restaurants means that loyalty programs, payments and other experiences can be seamlessly integrated with smartphones. More physical stores are enhancing experiences through tech-driven features and live streaming, but also through physical forms such as workshops and event spaces, which are also integrated through tech. 82% of venture capital invested into Chinese offline retail store openings last year was directed at retailers who were integrated online and offline.

Chinese consumers now see shopping as a whole experience. They want to be entertained, informed and also make purchases at the same time. This sentiment is great news for marketers, but it also means that consumers have high expectations for their entire customer journey. They want more than just a transaction. This will push Kiwi exporters to use innovation and technology to elevate their brands and products in 2022. 

Look outside the big cities

Kiwi exporters should look outside of the main areas in 2022 as new growth hotspots emerge across China. Currently China’s 30 largest cities are home to around a quarter of the nation’s population and drive almost half of household consumption. However there are substantial growth opportunities beyond this list, with some cities outside of the top 30 posting faster growth. Household consumption has been growing by double digits in Guiyang, for instance. Many companies are anticipating these types of opportunities, expanding their reach to include more cities in China where incomes are also rising.


London city - aerial photo

UK & EUROPE

Across UK & Europe the wintery beauty shines as cities and towns are decorated for the festive season. Christmas parties and nativities are underway with full vigour as we try and get as much in as possible before any further restrictions are imposed. 

We have been lucky to host various events in London over the past 4 months, it has been incredible to reconnect with each other. Our first event at the end of September at New Zealand House, was for many, the first time that they had seen friends in 18 months. There is concern across much of the UK and Europe about how the Omicron variant could affect things moving forward and much of the mood remains cautious. However people are hopeful for 2022 and there are a number of opportunities for Kiwi businesses in the new year. 

Open for business

UK & Europe markets are open for business and there is great opportunity for those looking to undertake their OE or to move into the market. Covid restrictions have become part and parcel of everyday life and the job market is strong for those that are looking for an OE, further changes and new laws to allow skilled professionals from around the world to have their qualifications recognised in the UK, and as well as changes still to be announced on the New Zealand-UK Working Holiday/Youth Mobility scheme, will make this easier. 

FTA developments

Implementation of Free Trade Agreements in the UK and developments on the EU-NZ FTA will remain a major focus for 2022. These two agreements create many opportunities for outward looking New Zealand businesses. Exporters will  need to focus and understand their current business operations and cost structures. Staying in touch with your customers, distribution partners and networks in-market will be key to making sure that you are able to timely implement any cost changes that need to be made and that you can work with them also to help them understand the importance and opportunities that these FTA Agreements offer for their businesses. 

Health Tech boom

The UK health-tech sector is booming. Venture capital investment in this area has increased 9 times since 2016 – sitting at around $3.8 (USD) billion in 2021 so far. We have many senior Kiwi leaders assisting in this sector and they are hungry to support more Kiwi businesses looking offshore.

Return of travel

MIQ changes in New Zealand and borders opening next year mean we are expecting a flood of visitors to the markets – come prepared! Don’t just turn up and expect a meeting next week, don’t turn up in shorts and a tee-shirt – we may have hung out in athleisure wear for the past 18 months, but now that offices are back, so are the working wardrobes and full diaries so make sure if you are planning to travel you book things well in advance to make the most of your time in market. 

Sara Fogarty, Kea UK/Europe Regional Director


USA cityscape

North America

Festive celebrations well underway

The festive season is in full swing here in New York City. Thanksgiving saw record numbers of Americans travel to be with families, many for the first time since the pandemic struck in March 2020. The TSA said it screened 20 million travelers over the Thanksgiving week, in all about 89% of what it saw pre-pandemic. 

The annual Macy’s parade attracted over 2.5 million people to New York, many lining the streets to get a glimpse of the six-story balloons, marching bands, and dancers. Last year, organizers shortened the event route with no spectators, so this year celebrated how far they had come.

Hanukkah, the Jewish festival of lights, is underway, and the Rockefeller tree is ready to be switched on. Despite the ever present threat of the pandemic people are upbeat about moving around to see the sights this year.                                

Saying it has been a tough year for this part of the world is an understatement but there is an air of optimism. Masks are a regular fixture as is showing proof of vaccination but it’s just become a part of daily life. 

Since starting with Kea, I have loved meeting the inspiring New Zealand businesses coming to the US. The opportunities that I see here for our exporters are substantial across all sectors. 

Many companies are targeting the USA, which is exciting to see. I have seen businesses recently focused on the ever-expanding healthcare industry, eco-friendly and sustainable consumer products, and tech-savvy SaaS solutions that seem to be targeting almost every industry. 

Our creative community has been house-bound for the past year, and I hope we will see this community again spreading its wings with the opening of the border. I think it is important to mention how entwined our arts, culture, and commerce are in New Zealand’s international identity and the vital role they play in enhancing economic development at home and abroad. 

Technology and shiny new things for New Zealand businesses in 2022

For a new generation of planet-conscious companies here in the US, price isn’t always the main driver. Many new and older businesses are now razor-focused on being responsible, environmentally friendly, and trustworthy companies. There are opportunities for our Kiwi businesses involved in apparel, cosmetics, luxury goods, food and beverage, wines, and spirits. There are also opportunities to support this industry with sustainable technologies to minimize adverse environmental impacts for good business health and prospects.

Since the pandemic started, we now have a new set of digital behaviors, from online shopping and video meetings to fitness classes and schooling. Opportunity abounds for our entrepreneurs in the gaming and tech sector.

International Trade and travel.

The end of the year is a natural time to reflect on and analyze your business. It’s also the perfect time to prepare for that long-awaited trip now the borders will be open. Connect with people who can help with your market intelligence by reaching out to us here at Kea. The insights you will gain from building your offshore community are invaluable.

For many exporters, travel to events and business summits was a regular part of doing business globally. Attending the world’s many trade fairs and business summits is a top priority for showcasing products and services and the ever-important face-to-face meeting schedules, seminars, and speaking engagements.

Hopping from one country to another on the conference circuit was just part of being an exporter. Our New Zealanders looking to travel out into the world again will need to be aware of other countries and their hardships throughout this pandemic. Things like shaking hands are not always expected or reciprocated, and you shouldn’t be offended. Wear your mask everywhere. Allow extra time when traveling. With several additional layers at airports, it is a time for patience and preparation; international travel is different now. As Kiwi, we are respectful and considerate travelers, but it’s still worth remembering how different things were over here. 

2021 was undoubtedly like no other year that we would have ever imagined. As I close out the year, I find myself incredibly grateful and humbled by our Kiwi diaspora whom I have met and their willingness to offer their time, expertise, and immense market knowledge to benefit their fellow New Zealand business community. I appreciate your support throughout 2021.

Gary Fortune, Kea North America Regional Director


HOW KEA CAN HELP YOUR BUSINESS GROW

Kea Connect

Kea Connect is a free service that will help your business grow offshore. We connect you personally with regional, sector-specific experts and peers.

READ MORE

Resources

Kea is here to help New Zealand businesses grow offshore. Be inspired and hear advice from businesses who have created their export path.

READ MORE

Jobs Portal

Looking for the right talent for your team? Reach our global Kiwi community through the Kea international job portal. 

READ MORE

Filed Under: Businesses going global

NZTE’s Investment team works with ambitious New Zealand companies in growth mode, to help them connect with the right partners and investors. Smart investment helps fill critical capital gaps in our market and connects investors with exciting investment opportunities, which showcase New Zealand’s innovation and integrity to the world. The NZTE team look to create connections that are positive, long lasting, and good for Aotearoa.

Kea invited a number of WCNZers to get exclusive early access and take part in the beta. As a result, a number became qualified Live Deals investors, and within weeks of the invitation going out, one had taken up the opportunity to invest in a company profiled on the platform.

With a successful beta now under their belt, Live Deals is available for any interested wholesale investor to register their interest, become a qualified Live Deals investor and get access to investment-ready deals. 

If you’re interested in finding out more, click here to register, and select Kea New Zealand from the ‘How did you hear about Live Deals’ dropdown.  

To protect your privacy, all communications about Live Deals will be exclusively between yourself and NZTE.

Filed Under: Businesses going global

The UK has the second largest B Corp Community in the world, with over 430 B Corps (and counting) representing 48 industries and over 22,000 employees, with combined revenue of £4.3 billion. Additionally, Europe currently has over 600 registered B Corp members. 

The B Corp movement is gaining traction in New Zealand as well, and is an exciting opportunity for Kiwi businesses and exports to strengthen their global footprint amongst this dedicated community. 

Joining the B Corp movement also has proven business benefits, with employees of B Corp businesses 46 percent more likely to report being satisfied and engaged. Furthermore, the B Corp movement is reflective of public sentiment in the UK, with 72 percent of the public believing that businesses should have a legal responsibility to the planet and people, alongside maximising profits. 

There is a huge opportunity for New Zealand businesses to tap into the UK market through B Corp certification. Assessment is free, all you need to do is pay an annual certification fee and re-certify every three years. As an increasing number of companies look to balance people, profit and the planet, a B Corp certification is a huge opportunity for Kiwi businesses to gain exposure in export markets as this business practice grows in traction across the world.

CONTRIBUTOR

Sara Fogarty

Regional Director, UK & Europe

Kea New Zealand

Kea member

Filed Under: Businesses going global, Global Kiwi, World changing Kiwi Tagged With: Business Growth, Europe, Insights, Regional, Sara Fogarty, UK

The island’s (Hainan) offshore duty-free sales are likely to exceed 60 billion yuan ($9.15 billion NZD) in 2021, up from 30 billion yuan last year. The categories of duty-free goods have also been expanded from 38 to 45. This is a good chance for high priced New Zealand products to access the China market and seize the momentum.

As part of the Hainan project in Lingshui, one of the key zones in Hainan’s Free Trade Port, workers have been in a race against time to prepare a education campus as part of a pilot area for a new model of international education. So far 16 prestigious universities from China and overseas, including Coventry University from the United Kingdom and the University of Alberta in Canada, have decided to host education programs at the campus. 

The Hainan FTP is pushing itself to become one of the world’s top places for international education. New Zealand’s education providers will benefit from exploring this opportunity. Even private institutions such as outdoor sport academies (eg. golf and surfing) could be in great demand in the future.

CONTRIBUTOR

Sara Fogarty

Regional Director, UK & Europe

Kea New Zealand

Kea member



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Filed Under: Businesses going global, Global Kiwi, World changing Kiwi Tagged With: Business Growth, China, Ciara Liu, Insights, Regional

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