• Skip to main content

MENU
  • Kea for business
  • Kea Connect
  • A service facilitating crucial introductions between businesses and industry experts
  • Kea for you
  • Becoming a member
  • Join Kea's global community and stay connected to home wherever you are
  •  
  • Jobs
  • Find and post local and international opportunities
  •  
  • Events
  • Connect with Kiwi through local, international and virtual events

  • Kea and our community
  • About Kea
  • Kea Partners
  • Contact
  • News and resources
  • Latest
  • World Changing Kiwi
  • Kiwi coming home
  •  
  • Kea Connect success stories
  • Businesses growing at home
  • Businesses going global
  •  
  • Global Kiwi
  • Launching your global career
  • COVID-19 recovery
  • World Class New Zealand
  • World Class New Zealand Network
  • Award winners 2023
  • Award winners 2022
  • Award winners 2021
  • Gallery 2023
  • Gallery 2022
  • Gallery 2021
  • Gallery 2019
  •  
  •  
  •  
Kea New Zealand

JOIN MY KEA
Kea New Zealand
JOIN MY KEA
  • Home
  • Kea for business
  • Kea for you
  • Jobs
  • Events
  • News and resources
  • World Class New Zealand
    • World Class New Zealand Network
    • Award winners 2023
    • Award winners 2022
    • Award winners 2021
    • Gallery 2023
    • Gallery 2022
    • Gallery 2021
    • Gallery 2019
  • About Kea
    • Kea Partners
    • Contact

Sign into My Kea

Register
Forgot your password?

Don't have an account?

This is available exclusively to our Kea community. Log in below or join our vibrant and diverse community of Kiwi explorers.

Join us Login

China

Hannah Churchill, founder, hcreates

Tell us a little bit about yourself and your business? 

I grew up in Dunedin and moved to Wellington to complete a degree in Architecture at Victoria University. After graduating and working for a few years in Wellington, I had the opportunity to move to Shanghai. While there I helped a group of friends design their first bar which led to some more restaurants and hcreates was born.  It’s been a busy ten years or so designing and completing over a 100 restaurants and bars, workspaces, gyms and retail spaces. I have been fortunate to be included in the Architectural Digest top 100 Designers in China since 2017.

What was 2020 like for H Creates? I imagine a design studio would have been affected in different ways than other companies. 

The weeks in February after Chinese New Year are our most active time of the year, as clients begin new projects they hope to open by summer. The situation evolved rapidly at our most important time of the year. Almost every project in our pipeline vanished, all new projects went on hold, and leases were extended as people just tried keep their doors open let alone consider new ones.  

Given the challenge what did you did you do?

We realised there was no easy way out, and there were a mountain of factors completely out of our control. We made a conscious decision to just focus on what we could do. Initially, we got to spend a lot of time on internal tidy-up and planning. By May, Shanghai started to feel slightly more familiar again. So, we just got out there and had coffees with anyone and everyone to chat about our business. It was an anxious 4-5 months as we kept paying bills and worked towards rebuilding our pipeline.  

Tell us about your most memorable experience in 2020? Any particular keywords or phrases that come to mind?

Whilst we were back in NZ over CNY (pre-lockdown), we caught up with an artist friend Anna Leyland whom we had collaborated on a Shanghai project before. When she was telling us all the plans she had over the next few months, she paused and said, “you know, you just got to keep hustling”. When we got back to China and things were looking pretty grim, we remembered that conversation and “keep hustling” kind of developed into a mindset for us that we were going to need to do be prepared to think and do things differently to make it through the year. 

Finally, in the last quarter of the year, a coffee catch-up turned into an opportunity to work with an international entertainment company that is launching their brand in China. We are looking forward to seeing this project open its doors in 2021.

Do you see any new opportunities or positives for the interior design industry in 2021?

China is still a place of rapid change so generally there is a lot going on. We are already seeing a promising pattern in 2021. This is due to three main things, the delayed projects restarting, travel restrictions leading to increased domestic spending in hospitality and retail. Slower recovery in other global markets encouraging brands to speed up their China projects.

Andy Huang, owner, BLEND

Tell us a little bit about yourself and your business?

My name is Andy, I was born and raised in Shenzhen and went to New Zealand for my undergraduate studies in 2000. After I graduated, I started working for ASB bank and ended up spending ten amazing years in Auckland before I made a move to London, where I stayed until 2015. I decided to move back to Shenzhen to be closer to my parents, and I started my coffee business with my two business partners in 2016.

My business is an independent cafe brand named BLEND. Currently, BLEND has three branches in Shenzhen, and we were one of the very first cafes in Shenzhen to serve specialty coffees and provide all-day brunch daily.

What was 2020 like for Cafe Blend? I heard that you even opened up a new store during the lockdown period – which would seem like a bold move to the rest of us.

It was definitely a difficult start of the year for 2020. We were basically shut for the month of February, and then allowed to open only for takeaway and delivery at the beginning of March. It was only towards the end of March when we could finally operate with full service. Luckily, we saw business pick up fairly quickly. By May, we were pretty much back to our normal level of sales, something which we know was quite unusual in the food and beverage industry at that time.
Opening a third cafe in 2020 had always been in our plans, but we didn’t dream to be able to continue do it when the pandemic broke out. We watched our business and the market very closely. In May, when we saw that sales numbers were getting back to normal and, more importantly, the pandemic seemed to be getting under control in China, we made the decision to carry on with our plans and start looking for the right location for the third cafe. We acted fast — there were quite a few businesses closing down around that time, so we thought it might be in our favour to negotiate a rental deal. We managed to seal the deal for a site in Nanshan we really liked in June, and from there we were able to open our cafe in August!

Can you share with us some of the key strategies you used to increase customer orders and expand your business at a time like last year?

Firstly, I think we have always known what we want to achieve for the business and we stick to our plans all the way. BLEND was created to show people in Shenzhen what a cafe is like in New Zealand. We want to provide not only good coffee but also amazing all-day brunch dishes. Since we started the business in 2016, we made all of our business decisions with this goal in our minds. 

Secondly, we worked very hard to really understand our business, inside-out and outside- in. In the past few years we have improved so much in every aspect of our business, including products, customer service, the management system, training, etc. We understand what our customers like about BLEND and we never stop enhancing that experience, and more importantly, we built a very strong customer relationship with our clients. And we believe that’s how we were able to recover so quickly from the initial couple of months of the pandemic.

Thirdly, we have never stopped building a better team and a stronger brand. The competition in China is intense and things can happen at a much faster pace than elsewhere. That’s means if we stop thinking about what we can do next or planning ahead, we could soon fall behind and lose our place in the market. So it is important to build a company culture in which everyone has a drive for continuous improvement, and in which everyone see such changes and improvements in a very positive way.

Tell us about your most memorable experience in 2020? Any particular keywords or phrases that come to mind?

It was definitely when we were first allowed to reopen during the early stages of the pandemic. Customers even from far parts of the city ordered their food online and came to the cafe to collect it and support us. Some regulars visited, but because we had to maintain social distancing, we could only just wave our hands to say “hi”, or show a hug or kiss though the air, or sometimes we just stood there and smiled at each other. In those moments, we realised how much we miss the personal contact and interactions we have in normal times. Keywords and phrases like, “stay healthy” and “don’t take everything for granted”.

Do you see any new opportunities or positives for the specialty coffee industry in 2021?

I do think the specialty coffee industry will continue to grow not only in China but also around the world. The coffee drinking population is growing dramatically in China and that offers great opportunities. While coffee has an established place in people’s day-to- day life in the West, customers here in China have their own understanding about coffee with further potential to develop. And the varied understanding and knowledge about coffee means there are a lot of hidden opportunities to find and explore.

Augusta Xu-Holland, Actress

Tell us a little bit about your background and your experiences in China?

I was born in Auckland but my father is originally from Beijing so I had a bicultural upbringing. I went to Otumoetai College in Tauranga and then went on to complete a BSc in Biology and BA in Asian studies at Vic Uni in Wellington. After finishing university, OE was the next step, naturally and I made what was in retrospect the life-changing decision to travel a bit around China and see what was happening in this big country of my father’s ancestors. It turns out a lot was happening in China.

I immediately started working in public relations and also in bioenergy, and then was given a chance to move into acting. There was strong growth in the China film industry around that time in 2015 and, for some reason, I fitted right in, scoring my first role (romantic) as a nurse in a Hollywood China co-production. Since that first opening, I have played a wide range of novel characters including a teenage gang leader on the border between Russia and China, a sci-fi werewolf, a Michelin Star restaurant owner and a Malaysian Paris Hilton…

What was 2020 like for you? Did the pandemic cause any significant changes to your personal and professional life?

Needless to say it’s been hard to be away from friends and family, knowing that its not easy to get home. I came back to China right before borders were closed to foreigners and there was a time of uncertainty; everything was on hold while everyone tried to work out what was going to happen. The entertainment industry has somewhat rebounded and I was lucky to get

some good film work in a tv series towards the end of the year. It almost felt like normal conditions, just some nucleic acid tests and the crew were wearing masks.

Can you share with us one of your most memorable moments or achievements from 2020?

It would have to be the relief of the The Eight Hundred coming out, and my being in Beijing to be part of the excitement. Fortunately COVID was under control in China, so people could enjoy it on the cinema big screen. The movie raked in about 360 million USD in box office revenue so, interestingly, it was actually the top grossing film in the world for 2020, -which may be a little like  ‘low hanging fruit’,  I know, but we have to celebrate what we can! It was especially nice to have friends and family watch it back home in New Zealand cinemas too.

Any plans or aspirations for 2021?

I’ve been fortunate already to spend all of January working in Sanya, Hainan, shooting a TV series, with scene locations across various luxury resorts, by and even on the ocean as well as  in very iconic Hainan coconut groves, so I have had my luck for the year already in a way. But, of course, like others, I really hope that the worldwide pandemic is able to be finally got under control, so China’s and the world’s film industry can flourish, and the great directing, acting and technical talent that I have appreciated working with in China so much, get to continue to use their wonderful skills. And hopefully we will also see some more filmmaking ventures between China and New Zealand.

In the meantime, with this change of pace,  I have got to know other cities and regions of  China better.  For example, I’ve started a business with a friend which is based between Jinan in Shandong and Melbourne and I have also become more familiar with the Hainan provincial  government business policies, and can see opportunities there for the future.

Gary Bradshaw, the Head of School for 3e International School (Beijing)

TELL US A LITTLE BIT ABOUT YOUR BACKGROUND AND YOUR EXPERIENCES IN CHINA?

I came to China back in January 2007 for a classroom teaching role at a small international school in Wuxi, Jiangsu. I am now in my 15th year in China and can say I have lived here much longer than I have lived anywhere else in my life. My childhood was spent as an ‘expat’, living in Zambia, Indonesia and Papua New Guinea, with periods of time in the UK, Australia and also in New Zealand. 

Though born just outside Liverpool in the UK, our family moved to Zambia when I was 2 years old. My father worked as a mechanic in the copper belt mining area and wanted to provide opportunities for the family. From Zambia we moved to Indonesia, then to Australia and then to the island of Bougainville in Papua New Guinea as a teenager. My senior schooling at this time was by correspondence as there were no international schools. 

Image

I finished my schooling at a boarding school in Nelson and remained there for a few years and became a New Zealand citizen. Over the years my career has taken a couple of turns as I moved from nursing to teaching and then to school leadership. It took me to the UK, Australia, back to New Zealand,  Singapore, South Korea and finally here to China. Teaching and leadership roles in Wuxi, Chengdu and Beijing have left me feeling very comfortable and contented here in China, but I also know that at some stage I will return home to live in Wellington. 

WHAT WAS 2020 LIKE FOR YOU? DID THE PANDEMIC CAUSE ANY SIGNIFICANT CHANGES TO YOUR PERSONAL AND PROFESSIONAL LIFE?

2020 was without a doubt one of my most challenging years professionally. At the time of the outbreak, my wife and I were enjoying Chinese New Year in Wellington. As news started to come in, with the very real prospect of school closure beyond the spring festival holiday, I had little choice but to come back. While other colleagues and friends in Beijing and China were doing all they could to get out of the country, I was desperate to get back in. I knew China was most probably the safest place to be and the school, families and teachers needed me back in Beijing. 

It was a challenging year. Exacerbated by a series of unknowns and a school community demanding answers to questions we simply didn’t have answers to. This was compounded by governmental demands of data, information and time. For weeks on end I was unable to sleep, but little by little things became clearer, some questions answered and the reality of what was happening kicked in. A family health scare over in Australia in May had me worried that if something went wrong I would be unable to travel and be available if needed. I think it is the helplessness that is the most challenging. Not having the ability or the power to do or manage what you need to in a time of crisis can be debilitating. 

We are not out of the woods yet in terms of this pandemic, but I am certainly better equipped now to deal with what comes my way.

CAN YOU SHARE WITH US ONE OF YOUR MOST MEMORABLE MOMENTS OR ACHIEVEMENTS FROM 2020?

Without a doubt getting our school back up and running and having children fill corridors and classrooms once again is one of the most memorable things from 2020. It was such a big break for children and families and so hard on them as they attempted to home school their children while juggling work and family commitments. We had amazing support from the best of our families. 

There was so much appreciation and understanding about what were we’re trying to do, both with our home learning and with reopening. The teachers worked very hard throughout school closure and as a school we did all we could to support and nurture them. We knew we would be unable to please everyone along the way and we did lose some families. 

All schools struggled, particularly private ones and some are still struggling. Our enrollment took a bit of a dive when the new year started. Uncertainty, pandemic restrictions and processes, along with continued fear kept some families away, but we are so happy we remain open and continue to be a viable learning option for families. 

ANY PLANS OR ASPIRATIONS FOR 2021?

2021 is a new year and I am so excited to be able to welcome my first child, born just before Chinese New Year. There is little doubt my 2021 will be dedicated to ensuring that he is cared for,  nurtured and gets all the love he deserves. On the professional front, I am looking forward to getting the school operating normally again. Many things have fallen by the wayside and opportunities for our school and professional communities to connect together in meaningful ways once again will be very welcome. 

HAS YOUR COMMUNITY COME TOGETHER DURING THE PANDEMIC? WHAT ARE SOME EXAMPLES OF THIS?

Given the physical distance between myself and my wider family, technology has always played a part in how we have keep in touch. Never more so than during the pandemic. WeChat calling and messaging has been our go-to method for a couple of years and has helped us to be available for each other regardless of the time differences. 

Reading and writing poetry has always been a big part of my life and being so far away has meant I had lost touch with what’s been going on. Many NZ poetry groups moved to online meetings and readings during the lockdown, so this enabled me to join and reconnect with the poetry world. I am now also a committee member and secretary for the New Zealand Poetry Society (NZPS), which allows me to keep up to date on poetry, writing and the arts scene back home. 

WHAT WOULD YOU LIKE TO SEE HAPPENING IN CHINA’S KIWI COMMUNITY IN 2021?

There are loads of Kiwis all over China. Finding ways to connect them together and to connect them with home is so valuable. In reality many, like myself, will return to NZ at some stage and I know that fitting back in and building community will not be easy. 

Expatriate life here in China is a cushy one. Returning home will be a challenge for us all and finding ways to reconnect through art, stories, literature, poetry, culture and sport while we are here would be so beneficial. 

Some things I would love to see here include: 

  • The All Blacks in China
  • a New Zealand book or literature festival
  • Arts or Cultural festivals
  • visiting artists in collaboration with Chinese artists
  • more educational connections and opportunities that reflect both Chinese and New Zealand similarities & perspectives

HOW KEA CAN HELP

Join

Join the Kea community, and stay connected to New Zealand, its people and businesses wherever you are in the world.

READ MORE

Jobs

Post job opportunities and attract internationally experienced Kiwi talent.

READ MORE

Kea Connect

Help Kiwi businesses explore their global potential through our worldwide community.

READ MORE

Filed Under: COVID-19 recovery, Global Kiwi, World changing Kiwi Tagged With: China, Covid-19, Voices of the community

Tell us a little bit about yourself and your business? 

Kia ora, my name is Jennifer Jin Ma and I’m a Chinese New Zealander now living in Beijing with my husband and three young boys. I am also the Founder/CEO of a early childhood education lifestyle brand ‘Little Oasis’. The brand is inspired by my own upbringing in New Zealand (having immigrated at 8 years old), and having had my oldest son in London prior to moving to Beijing in 2012.

I had a vision for how the modern Chinese parents needed a more lifestyle based early childhood service. Little Oasis is a family club concept, utilising the NZ ECE Framework ‘Te Whariki’, and combining playground, family cafe, early childhood center, and community space into one integrated space.

Over the last 6 years we have grown the business from a single location in Beijing, to over 13 in 11 cities, and have expanded the offering to include retail, community projects with art galleries and culture events, publishing and F&B.

What was 2020 like for Little Oasis, and how did the pandemic & lock down affect your centers?

2020 for Little Oasis was like riding a tidal wave and learning to swim for the first time. As we are predominately an offline business, it affected us hugely from an income point of view, as we were shut for 6 months. It definitely caught all of us by surprise and every looming uncertainty of future shutdowns (as we’ve seen again in Dec/Jan/Feb) added to more caution as to how we should operate in the future. 

Luckily, we made some correct strategic decisions, managed our cash flow, and created new innovative income earning services/products. Once the centers were able to re-open, we saw a surge in need from the families, and the second half of 2020 had some of our best numbers to date. We managed to still open 3 new centers (outside of Beijing) and signed the deal for our new flagship to open in March 2021 in Beijing.

Can you share with us some of the valuable strategies you used to cope with the pandemic, both in managing your team & retaining the customers? 

Unshakable belief: as we faced a rather existential crisis of identity as to our relevance, we really questioned  ‘why we should exist’ in the marketplace and this process of really examining the ‘why’ reconsolidated for us that Little Oasis was needed. We just had to ‘ride through this together’ – with our staff and our families.

Transparent, timely communication: we communicated this unshakable belief through and through and with both our staff and customers, and we never once left anyone in doubt as to our next steps. In terms of staff, we remained fully transparent and open as to the hard times we were facing, and looked for ways to keep all of our staff (by limiting the number of work days etc.).

For the families, our team quickly pivoted to an online system where we engaged through online methods, send off-line parcels and once the situation was stable, created new services to cater for ‘at-home playdates’. This saw incredible loyalty and approval from both the staff and members. That, yes times were tough, but we will get through it together, and we are here to serve.

Tell us about your most memorable experience in 2020? Any particular keywords or phrases that come to mind?

As we watched the crisis unfold in Beijing at the start of Chinese New Year, on the 4th day of the Chinese New Year break, our senior management team gathered online for more than 4 hours to discuss ‘crisis management’. We knew this wasn’t going away soon, and we needed to engage online. We started planning out how we were to operate, create new products, services, engage with our families, using an online method only. The team than had two weeks to go into production of our online portal, shoot videos for content, created books, online streaming sessions. And we did it! When we launched this two weeks later, the whole team was so proud.

‘Riding Against the Wave’ (乘风破浪): the whole year, for me both personally and professionally felt like a constant swim upstream. It wasn’t easy, but both myself and my team gained ‘new muscles’ as a result. The ride is not over, as I am writing this, we have been shut again until March, and even though the situation isn’t ideal, but we now know how to handle and face these situations, without panic or confusion. We have definitely become stronger for it.

Maturity and rebirth: our team had to really pull together, work on many new projects at the same time, hold ourselves to an even higher standard than before. I believe as a a brand, team and business, we have deeply matured throughout this pandemic. We’ve grown up together through this. There is a new sense of maturity and rebirth for the brand, as we set our sights on the next 3-5 years to really establish ourselves nationally as THE best early childhood education brand recongised throughout china. Our goal is 100 Little Oasis family clubs: to nurture the well-being and happiness of a new generation of Chinese families and children with a little bit of the ‘Kiwi goodness’.

Do you see any new opportunities or positives for the early education/ family recreation industry in 2021?

Absolutely. It has made us all the more certain of the need for offline spaces for young children (under 6 years old) irrespective how advanced online learning becomes. At the end of the day, the need for a second family space outside the home is a very real demand for families here in China. There is plenty of market vibrancy here, especially with innovative new products/ideas driven by the needs of the millennial parent. We see opportunities in product development especially in FMCG (we are exploring options right now), and create more in depth collaborations with training facilities both in NZ and around China, to inspire a new generation of Early Childhood Practitioners.

A side community project I am hoping will come to fruition this year is a University driven counselling hotline for families, initiated by myself and Little Oasis. Mental health for the parents, especially new parents, is a very real issue and one that many do not have the finances or network to know who to talk to or where to go. We intend to create China’s first therapist hotline, using the skills of PhD students from the top universities, and funded by companies and families in the community. 

We do not think 2021 will be ‘easy’, we believe that there is much to be done yet to improve our brand, but the well-being and happiness of young children and families is definitely worth the ride!

CONTRIBUTOR

Jennifer Jin Ma

Founder

Little Oasis

Kea member


HOW KEA CAN HELP YOUR BUSINESS GROW

Kea Connect

Kea Connect is a free service that will help your business grow offshore. We connect you personally with regional, sector-specific experts and peers.

READ MORE

Resources

Kea is here to help New Zealand businesses grow offshore. Be inspired and hear advice from businesses who have created their export path.

READ MORE

Jobs Portal

Looking for the right talent for your team? Reach our global Kiwi community through the Kea international job portal. 

READ MORE

Filed Under: COVID-19 recovery, Global Kiwi, World changing Kiwi Tagged With: China, Covid-19, Jennifer Ma, Voices of the community

China’s economic rebound gained momentum in November as official purchasing manager indexes for the manufacturing and nonmanufacturing sectors both reached their highest level so far this year.

The Gross Merchandise Value for 11.11 – Singles Day (an online shopping festival on Nov 11th) exceeded 570 billion across all e-commerce platforms (JD, Tmall, Pinduoduo etc). This year, livestreaming has become a new driving force for sales. Livestreaming is used for a number of promotional purposes, including product releases, VIP sales events, seasonal events, as well as being a great way to engage in conversation with your customers. JD recorded sales volume of 100 million yuan ($14.96 million) in 10 seconds via livestream on the evening of Oct 31 (Single’s Day pre-sales). 

One Kiwi dental care brand based in China – Grin, collaborated with three famous livestreamers over this year’s 11.11 shopping festival. Over 8 minutes, the livestreaming collaboration saw Grin sell over 4,000 toothpastes. Not many foreign brands in China leverage livestreaming, so Kiwi businesses that are considering to market their products on e-commerce platforms should take this buying habit into consideration.

China signed the world’s largest free-trade deal – the RCEP (Regional Comprehensive Economic Partnership) agreement with 15 countries, including New Zealand. This will usher in fresh opportunities in services and trade and investment between China and New Zealand.

CONTRIBUTOR

Ciara Liu

Regional Director, China

Kea New Zealand

Kea member

Filed Under: Businesses going global, Global Kiwi, World changing Kiwi Tagged With: Business Growth, China, Ciara Liu, Insights, Livestreaming, Regional

Adapting: Shanghai’s first virtual fashion week.

Last year, Alibaba focussed their efforts on NZ and built a local team to help Kiwi brands and producers connect with Chinese consumers. How have you been working with NZ brands, and what success have NZ brands had on the Alibaba platform?

New Zealand is an important market for Alibaba Group for both high quality products exported to China and inbound visitors. Today more than 700 New Zealand brands are selling via our business-to-consumer marketplaces Tmall and Tmall Global and in 2018 we established a local team in New Zealand to better service our clients across the country.

Our New Zealand team’s focus is to help enable local brands, retailers and producers to successfully connect with Chinese consumers and inbound visitors to New Zealand. Building on this success, we were able to successfully introduce our flagship event the Alibaba E-Commerce Expo to New Zealand last year, allowing local companies to network and loop into Alibaba’s wider ecosystem.

There are a number of New Zealand brands which are ranked as some of the top selling products on our Tmall marketplace. For example, during last year’s 11.11 Global Shopping Festival, the A2 Milk Company ranked eighth in the top 10 imported brands bought by Chinese consumers by GMV. In fact, New Zealand ranked 9th of all countries globally for exports into the China market via Tmall and Tmall Global during the festival.

What new retail trends are you seeing in China – from store formats, consumer needs, and how is Alibaba keeping things fresh for consumers?

Especially at this unique time, we are seeing more businesses digitise their offering and connect into e-commerce channels to enable brands to keep up with consumer demand. With this rise in e-commerce, we are also beginning to see new breakthroughs and developments in logistics, aiding retailers to overcome issues of low transport efficiency and high logistics costs.

For example, in 2016 Alibaba brought grocery shopping into the digital era by merging online and offline retail experiences in launching its Freshippo supermarket concept. The supermarkets have soared in popularity with Chinese consumers thanks to its mobile-first shopping experience, 30-minute delivery options and vast selection of products, including live seafood with cook-in-store options. Within a few years since creation, Freshippo has expanded to about 200 stores.

To expand its reach and capabilities in China, Freshippo has been experimenting with new store formats that cater to the needs of different consumers across the county. While the original supermarket concept remains at the heart of most Freshippo locations, the chain started to introduce new shopping experiences to its portfolio about two years after its initial launch.

The Freshippo brand now includes everything from convenience stores and breakfast pick-up stations to even a shopping mall. As a sign of just how quickly Alibaba is moving, five out of the six new store formats were launched in 2019 alone.

There is also a major global shift towards sustainability and this is something that all online retailers need to consider when it comes to tailoring their distribution strategy. At Alibaba we are looking towards a greener future with more comprehensive green campaigns, such as Alibaba Green Logistics 2020. Enabled through world-class technologies, the campaign represents joint efforts across the Alibaba Group to improve material recycling, packaging, route planning and delivery methods to work towards a greener future.

With the onset of COVID19, how has Alibaba responded? And what support have you provided SMEs during these uncertain times?

At Alibaba Group we recognise that COVID-19 has had an unprecedented impact on a range of industries. During this time, we wanted to do anything we could to help minimise this impact on the businesses within our ecosystem and ensure they have the ability to emerge from this stronger than before. As a result, we have introduced a range of initiatives to help SMEs during this uncertain time such as reduced marketplace, warehouse and logistics fees.

Alibaba Cloud, the data intelligence backbone of Alibaba Group, has also launched a Global SME Enablement Program to provide cloud technology relief worth more than USD30 million (NZD50 million) to new and existing small to medium enterprises around the world. This new program will equip each business with the solutions needed to maintain their companies amid the pandemic, ensuring they emerge stronger and more resilient.

Shanghai recently held Fashion Week entirely online due to the pandemic – a world first. What was the response, and how can brands use technology/digital now to engage with consumers?

Shanghai Fashion Week was a huge success with more than 150 designers and brands livestreaming their autumn-winter 2020 collections online. Opening showcases alone on the first day attracted 2.5 million views, with the total number of streams for the event totalling over 11 million views, generating more than RMB20 million (NZD4.7 million) in GMV.

This event has highlighted the importance of brands embracing a new digitally enhanced world. Particularly in China, young consumers are highly informed and digitised meaning brands need to step up their efforts when it comes to technology in order to attract and engage with consumers. During the COVID-19 outbreak, the popularity of livestreaming surged with Alibaba’s Taobao Live recording a 120% increase in sales during February compared to the same period last year.

There is data from China showing online sales for food and consumer goods have increased over the last two months. McKinsey have also found a shift in consumer preferences away from restaurants, and towards groceries & fresh food. What are you seeing through Alibaba’s channels/platforms and what opportunities are there for New Zealand producers and brands?

The healthcare, fresh food and mother and baby categories are always popular categories for imported products, particularly from New Zealand. However, Alibaba has also seen an enormous increase in the sale of quality pet products. For example, during last year’s 11.11 Global Shopping Festival, cat food was the best-selling category on Alibaba Group’s cross-border marketplace, Tmall Global. In fact, this year New Zealand pet food brand Ziwi won the “Trendiest Brand” award on Tmall Global.

Most recently, New Zealand’s most successful and largest pet food exporter won the prestigious award for ‘Trendiest Brand’ at Alibaba’s Trendiest Brand Awards of 2020. Kiwi produce and products are incredibly sought after in China due to their ‘clean and green’ image and Alibaba strives to enable New Zealand businesses to explore new opportunities. There is enormous potential to build on the 700 Kiwi brands already on our B2C marketplaces Tmall and Tmall Global.

Lastly, what advice would you give to Kiwi businesses thinking about their future in China?

One of the most important things to think about when planning for global expansion is for brands and retailers to fully understand their target audience. Simply taking your product into the China market in the same format as it is being offered in New Zealand will often not suffice as each market has different wants and needs.

One of the best things for New Zealand companies seeking to enter the China market is to spend some time to find the right partner. Our annual Alibaba E-Commerce Expo has assisted hundreds of brands in connecting with our wider ecosystem over the past three years in Australia. This is why in 2019, Alibaba decided to expand this offering to New Zealand. Over the course of two-days, the flagship event attracted over 100 exhibitors and over 13,000 pre-registrations were received online, which meant every one out of ten Chinese in Auckland signed up to explore the trends and opportunities that the Alibaba ecosystem brings to the New Zealand market. In addition, our Tmall Global marketplace has a local team who can guide New Zealand brands through the process of opening a Tmall Global Flagship store, and they have recently held their first virtual Tmall Partner (TP) matching event, connecting New Zealand and Australian brands with TPs in China.

CONTRIBUTOR

Maggie Zhou

Managing Director (Australia and New Zealand)

Alibaba Group

Kea member

Filed Under: Businesses going global Tagged With: Alibaba, China, Market Expansion

We welcomed the year of the Ox on February 12. 

While most of the country went on a long break, the courier sector handled about 4.8 billion parcels in a single month, showing a 73% increase compared to February 2020. This demonstrates that the pandemic has significantly influenced the purchasing habit of Chinese consumers over the past year. 

With the Spring Festival holiday, China’s February box office revenue exceeded RMB 12.26 billion, breaking the world monthly box office record. At the same time, the catering industry earned RMB 708.5 billion from January to February, up 68.9% year on year. Both statistics show clear post- COVID-19 market recovery, boosting the confidence of both foreign and local investors. 

As this year is symbolized by ‘牛气冲天’ (‘the soaring Ox’), China is very hopeful for a year of prosperity and good fortune

CONTRIBUTOR

Ciara Liu

Regional Director, China

Kea New Zealand

Kea member



HOW KEA CAN HELP YOUR BUSINESS GROW

Kea Connect

Kea Connect is a free service that will help your business grow offshore. We connect you personally with regional, sector-specific experts and peers.

READ MORE

Resources

Kea is here to help New Zealand businesses grow offshore. Be inspired and hear advice from businesses who have created their export path.

READ MORE

Jobs Portal

Looking for the right talent for your team? Reach our global Kiwi community through the Kea international job portal. 

READ MORE

Filed Under: Businesses going global, Global Kiwi, World changing Kiwi Tagged With: Business Growth, China, Ciara Liu, Insights, Regional

China signed the upgrading protocol of its Free Trade Agreement (FTA) with New Zealand (via video link) on Tuesday 26th January. The new commitments show a positive sign of the Sino-NZ partnership to combat the pandemic as well as to support multilateralism and free trade. The New Zealand Ambassador to China, Clare Fearnley stated, “both NZ and Chinese exporters will benefit from the upgraded trade rules through easier processes, reduced compliance costs, and expanded market access in some areas.”

Hainan also issued the industry catalogue for its Free Trade Port (effective starting from 1st Jan 2021), which focuses on tourism, modern services, and new & high-tech industries. This is a clear signal of China’s commitment for opening up the country further and facilitating free trade and investment.

The upgraded FTA gave us a head start to 2021, and we can certainly expect rapid growth in bilateral trade & investment between China and New Zealand this year. 

CONTRIBUTOR

Ciara Liu

Regional Director, China

Kea New Zealand

Kea member



HOW KEA CAN HELP YOUR BUSINESS GROW

Kea Connect

Kea Connect is a free service that will help your business grow offshore. We connect you personally with regional, sector-specific experts and peers.

READ MORE

Resources

Kea is here to help New Zealand businesses grow offshore. Be inspired and hear advice from businesses who have created their export path.

READ MORE

Jobs Portal

Looking for the right talent for your team? Reach our global Kiwi community through the Kea international job portal. 

READ MORE

Filed Under: Businesses going global, Global Kiwi, World changing Kiwi Tagged With: Business Growth, China, Ciara Liu, Insights, Livestreaming, Regional

  • Go to page 1
  • Go to page 2
  • Go to Next Page »

Our Partners

ASB Logo

Kea nurtures a vibrant and diverse community who share a strong passion for New Zealand and the success of its people and businesses

  • Home
  • Kea for business
  • Kea for you
  • Jobs
  • Events
  • News & Resources
  • World Class New Zealand
  • About
  • Contact Us
  • Terms & Conditions
  • Privacy Policy
JOIN MY KEA

© 2025 Kea New Zealand