Promoting New Zealand’s Ingenuity story on the world stage
New Zealand Story has launched an international awareness campaign promoting the unconventional and ingenious elements of the Kiwi psyche that help set New Zealanders apart on the global stage.
Building on recent nation branding efforts and featuring a line-up of talent diverse in both thought and sector, the Ingenious Together films promote innovative Kiwi businesses and well-known ‘friends of New Zealand’ with ties to Kiwi business, exploring why such homegrown thinking attracts the world’s attention.
There is a 1-minute film for five key markets including the USA, Australia, Singapore, Japan, and China, with each film bespoke to the region. The Singapore and the USA films are the most global, so can be used for other markets.
The films will be used online across New Zealand Story’s social media channels and will be supported by paid media in their key markets to showcase New Zealand’s ingenious way of thinking to a global business audience.
They are also available to download from the New Zealand Story Toolkit and use within business meetings, events, and presentations to reinforce the unique way of thinking that sets New Zealanders apart.
At a time when our borders are closed growing perceptions of New Zealand as an ingenious nation is critical as our weightless export sectors such as technology, gaming and the creative industries are still very much open for global business.
Find out more about the campaign here.
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