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Global Kiwi

New Zealand needs to ‘work smarter, not harder’ is the implication – and an injection of smart, skilled, internationally experienced Kiwi and their capital could certainly help New Zealand improve this statistic.

But that opportunity currently hangs in the balance as thousands of talented offshore Kiwi reassess their place in the world, and if there is a better life for them ‘back home’.

The Kea Future Aspirations Survey of offshore Kiwi and those recently returned, suggests a large group of these global citizens still plan to return, but the landscape is rapidly changing.

Takutai Atrium

Sir Peter Gluckman recently said, “The window of opportunity for New Zealand to attract talent is evaporating as the developed world becomes vaccinated. Other countries, like Singapore, have moved swiftly, turning Covid-19 into opportunities to their advantage. 

“Start-up and scale-up are very different, and scale-up requires globally orientated expertise we are short in – we need to work with these returning Kiwis or risk being left behind,” he said.

A key issue for returning Kiwi is satisfactory employment.  While local businesses talk about skill shortages and a desperate need to attract international talent, our Kiwi explorers are expressing a growing disillusionment about the return home, with an issue of feeling valued front and foremost.

In fact, there is a significant mismatch between what Kiwi employers say they are offering and the experience of returnees. 

On the positive side, the report shows that 64% of Kiwi businesses are proactively seeking internationally experienced Kiwi to fill positions.

Yet, while 46% of businesses indicate international experience is highly desired and a plus, only 38% of returnees expect local businesses to fully understand and value their overseas experience.

And while local employers suggest that returnee wage expectations are too high, returnees say they’ve already discounted themselves to meet the market.

In fact, 52% of returnees indicate that they expect to earn less, or significantly less, in New Zealand – a financial set-back, coming on top of the many issues of getting through MIQ, finding somewhere to live, getting visas for partners, school for kids and more.

The ongoing call for the careful opening of borders to allow more skilled migrants essential to business and exporters, is getting louder by the day.  NZTech CEO Graeme Muller said recently there could be as many as 10,000 open tech roles in the market this month alone. Are we missing the opportunity to engage Kiwi who have, or are about to return home?

It seems that New Zealand employers are underestimating the total package that internationally trained and skilled expats present. 

Ganesh Nana, Chair of the New Zealand Productivity Commission Te Kōmihana Whai Hua o Aotearoa recently commented that: “Internationally experienced Kiwi contribute to Aotearoa through distinctive skills, knowledge, and connections that can help lift innovation and the governance of our businesses and industries. 

“We should look to capitalise on the strengths of returning and offshore Kiwis to deliver productivity lift and improvements to the wellbeing of all New Zealanders,” Nana said.

However, returnees are only half the story. The offshore Kiwi community is telling us they want to proactively contribute to New Zealand’s post-Covid recovery and ongoing success – if we give them the opportunity. The Kea report shows that of the 59% of Kiwi choosing to remain offshore, half of these are wanting to contribute to New Zealand in some meaningful way – with 18% of these interested in board and advisory positions. Their understanding of international business, the latest in technology, business processes and importantly their networks all serve to give our businesses a distinct advantage – if utilised!

The race is now on – with other nations starting to emerge from lockdown, vaccinating their populations and opening borders, the post-Covid talent grab has begun. 

With New Zealand having one of the highest offshore populations in the OECD, the time is now if we are to take the opportunity to leverage their skills, knowledge and networks.

So, more needs to be done – urgently – to engage with our most talented Kiwi explorers whether they are remaining offshore or coming home, to help them with the hurdles they face and to properly value their skills and experience for the benefit of all. 

This means as a nation we must recognise the value of our offshore population and better factor their potential into our planning and policy decisions.

It should also include: 

  • Closing the gap between returning kiwi and employers – encouraging employers to see the longer term, bigger picture implications of employing, valuing and retaining internationally experienced and skilled talent.
  • Looking further afield for board appointments, advisory positions, hard to fill roles or investment with our offshore Kiwi a great place start. A gift from the COVID-era is a new appreciation for distance working, let’s set this in motion.
  • Recognising that while the world’s borders remain closed now, the Post-Covid era will come, and with it, new opportunities and a need for fresh ideas and capital. Let’s foster our relationships with offshore Kiwi now and plan to be part of that future.

At Kea, we engage with our offshore and returning Kiwi every day. We field constant emails offering support and connection, we match offshore Kiwi with those on the ground who need them and we celebrate every successful integration we participate in.  

If you’d like to enlist the ideas, experience and networks of our offshore Kiwi to support your business, get in touch with Kea and let’s engage more of our global explorers for a more productive New Zealand. 

Click here to access the full #KeaFutureAspirations report

CONTRIBUTOR

Toni Truslove

CEO

Kea New Zealand

Kea member

COMING HOME?

Join

Join the Kea community, NZ’s online home for returning Kiwis.

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Resources

We’re here to support returning Kiwi. Here’s our list of resources to help you plan your return and next steps.

READ MORE

Jobs

Looking for a new role in New Zealand? Visit the Kea job portal and find your next career opportunity.

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Filed Under: COVID-19 recovery, Global Kiwi, Kiwi coming home Tagged With: Coming Home, Covid-19, Economic Recovery, economy, Future Aspirations Survey, Growth, offshore kiwis, opportunity

PHOTO: GETTY IMAGES

Borders May Close – Minds Need Not

As a Kiwi who lived offshore for almost eight years, I relished the opportunity to build on my New Zealand based skills and perspectives. 
Operating a digital business in a highly competitive market sharpened my ability to understand audience behaviour. It taught me how to use data to drive strategy, ways to develop alternate revenue streams and importantly, how to lead teams through change.
I was beyond excited at the prospect of bringing these, often hard-learned skills home to Aotearoa to see how I might be able to help grow a company on the soil where I grew up.  

Rude awakening

Arriving home four years ago, however, proved to be a rude awakening.
I was told by more than one recruiter that my skills were irrelevant in NZ, that I should be ready to halve my salary and hope to work my way back into a leadership position over the coming years. 

This is my story, but it is also the story of so many Kiwi returning home.  
We are a passionate nation, proud of what we achieve collectively. 
We love to see companies like Xero and RocketLab on the world stage. 
Yet we are also more than a little unwelcoming of tall poppies, particularly if they come in the form of Kiwi returning home. 
For some reason we feel a sense of abandonment that they left us, and more than a dash of incredulity that in a reality-shifting moment like a global pandemic, they would want to be home amongst family, familiar faces and places. 
As a small island nation on the edge of the globe we have learnt to be self-reliant and to build things our way.
Our response to the covid-19 pandemic was also purpose-built to make the most of our natural maritime border.  

Risk of closed minds

But I sense that in the current moment we are at risk of closing our minds, as well as our borders. 
As a country we need more high value innovative companies like Soul Machines and Seequent, we need to increase our frontier firms and our productivity. 
Part of this could be achieved through driving diversity of thought and including not only cultural differences from amongst our resident population, but also the different perspectives gleaned from our whānau offshore and recently returned.
In my work with Kea, I have seen the breadth and depth of passionate thought leadership and experience within our offshore network. 
These unique global Kiwi deliver innovation in a wide range of industries, for other nations. What might it take for NZ to open our mind to what they have to offer us?  
With the country riding high in global brand perception, we have more global Kiwi than ever wanting to support the country they are so proud of – through the talent or investment of those who choose to return, or the ideas and perspectives of those who remain offshore.

Carpe Kiwi

It is up to us as a community to navigate the solution, grabbing on to the amazing opportunity that exists.
On my return to Aotearoa, I had some soul searching to do. 
I needed to rethink my skill set and find the right terms of reference to appeal to a New Zealand-based company. 
Importantly, I had to find the right way to integrate myself into its team and culture. 
Returning Kiwi would do well to do the same.
But an enormous opportunity also exists for NZ to be open to new ideas and to find ways to amplify returning Kiwi skills that might not sit in a job description. 
We need to lose the fear of being told there’s another way of doing things and be ready to embrace healthy challenges to the status quo – the impact could be far-reaching.

Open minds

While it may take a few years to improve cost of living, housing and traffic issues, the one thing every one of us can do right now, is to open our minds.
We are the employers, the policy makers, the community and the whānau who can welcome these valuable Kiwi back home.
 And for a group who largely made the call to give up their lives to return to the familiar, this emotional support could go an awfully long way to securing their ongoing loyalty and value.

CONTRIBUTOR

Toni Truslove

CEO

Kea New Zealand

Kea member

COMING HOME?

Join

Join the Kea community, NZ’s online home for returning Kiwis.

READ MORE

Resources

We’re here to support returning Kiwi. Here’s our list of resources to help you plan your return and next steps.

READ MORE

Jobs

Looking for a new role in New Zealand? Visit the Kea job portal and find your next career opportunity.

READ MORE

Filed Under: COVID-19 recovery, Global Kiwi, Kiwi coming home Tagged With: Coming Home, Covid-19, offshore kiwis

Kieran with WHO Director-General Dr. Tedros Adhanom Ghebreyesus and WFP colleagues in WHO HQ

Can you talk to your career background?

After a short career as a chef, working in a variety of restaurants around the world, I embarked on a career change in my mid-twenties and undertook a Bachelor of Commerce at Lincoln University, majoring in Supply Chain Management. It was a program that gave me a much wider perspective on life, business, and how interconnected we all are in the world. Soon after graduating I obtained a position in New York City, with an international freight forwarder. This was a good introduction into the world of the supply chain, learning how the international transportation sector operates, and living in a city which had been a childhood ambition. After a couple of years, an opportunity arose to work in Washington DC, as part of the United States Agency of International Development global health supply chain mechanism. This position involved the movement of lifesaving commodities worldwide on behalf of the U.S Government to fight HIV/AIDS, Malaria, and other infectious diseases. In taking on this role, I found a subset of the supply chain industry about which I became extremely passionate.

In early 2020, after some visa difficulties requiring me to leave the US for a certain period of time, I chose to take a break and go travelling. As COVID-19 set in, I returned to New Zealand to assess the next step. Soon after, I joined the United Nations World Food Programme, as a supply chain planning and optimization consultant and was stationed in the World Health Organization Headquarters in Geneva, working on the Humanitarian Community’s response to COVID-19. 

What has your role been during the Pandemic?

Kieran at the World Food Programme mission in China

In 2020, the World Food Programme was assigned as a lead agency on the United Nations COVID-19 Global Humanitarian Response Plan. WFP took on a leading role in ensuring transportation lanes remained open so passengers and lifesaving cargo could continue to be moved across the world, as the world shut down due to COVID-19 restrictions. My specific role was on the cargo side, where I worked to ensure the quick flow of cargo throughout the world on behalf of partners such as WHO, UNICEF, Medecins Sans Frontieres (Doctors without Borders) etc. to protect healthcare workers, ensure people did not go off treatment and to help stand up vaccination programs, which would have otherwise been impacted.

Key aspects of my role included managing partners’ accounts, optimizing systems and processes and driving continuous improvement across operations. Later on, in 2020, I joined WHO via a WFP secondment and took on a new role as a Vaccine Logistics Officer. The new position is focused on helping WHO set up COVID-19 vaccine clinical trials around the world, where the resulting data will ultimately power future decision-making for global humanitarian initiatives such as COVAX and WHO emergency approvals and authorizations. This has been a wide-ranging role that has included the full spectrum of supply chain management; from commodity procurement through to the delivery of goods to countries. 

What are the challenges of working at a global, cross-border level?

The onset of COVID-19 was a difficult period globally, in ensuring safe passage of passengers and lifesaving cargo across borders. Borders shut down and countries were closed to the outside world in fear that the virus would become established. To mitigate this impact; during the early stages of COVID-19, the World Food Programme did an exceptional job in establishing air lanes to open up safe passages via standing up a humanitarian flight network, complemented by existing UNHAS operations. As the private sector became operational again and in many cases, reinventing itself by not being so reliant on traditional income streams; it became easier to ensure the safe passage and cost-efficiency of passengers and cargo. 

Weak health systems remain a large challenge at the global cross-border level. From a COVID-19 context, many countries around the world did not have the luxury of robust testing at the beginning of the COVID-19 Pandemic and many still don’t, consequently making it difficult to detect and isolate the virus during the inbound trade and passenger flows across borders. Combined with people fleeing violence, global food insecurity, shifting populations and a number of deadly diseases that cross borders; there are many challenges we currently face, to ensure a healthier and safer future going forward. 

How do we ensure that aid/vaccines are delivered to vulnerable countries when there is so much demand currently from the developed countries?

The success so far of the COVAX facility has been pleasing. As part of the wider WHO-led COVID-19 Tools (ACT) Accelerator; seeing the various humanitarian agencies, donors, and countries come together, placing their differences to one side, and funding and executing a global initiative to protect the world’s most vulnerable nations, has been key so far in mitigating the impact of vaccine nationalism. But there is still so much that can be done, as the WHO Director-General Dr. Tedros Adhanom Ghebreyesus often repeats, “No-one is safe until everyone is safe.” 

It is crucial that as an international community we work together, share resources and help nations protect their people and strengthen their health systems so that we can come out the other end of COVID-19 as a safer world. I have watched with interest, the private sector, where some organizations have been sharing their expertise, intellectual property and manufacturing capacity to help increase COVID-19 vaccine production and thus ensure equitable access. These relationships have set the benchmark, and I am hopeful other organizations will follow their lead.  

Have you noticed an increase in protectionism in developed countries over the past year?

It is only natural for nations to want to protect their own. Throughout history, time and time again, we have seen that when we work together as a collective, we achieve much better outcomes. So far, we have seen a handful of organizations and countries take the lead on sharing intellectual property and production capacity with the outside world, in the fight against COVID-19. This is admirable and sets the standard and hopefully, others will follow especially as more regulatory approvals come through on tools such as vaccines and therapeutics. I am confident we will see more private sector actors put their hands up in helping to fight COVID-19. 

It will also be key that we build on the lessons learned and make use of the infrastructures established from COVID-19, as we still have other massive challenges facing the world, such as HIV/AIDS, Malaria and Ebola on the health side, as well as alarming levels of global food insecurity with a number of nations teetering on famine.  

What lessons do you believe have been learned through Covid for those working in supply chain/logistics in the humanitarian sector?

During COVID-19, the humanitarian sector had a massive wake-up call on supply chain and logistics. At the forefront is the need to diversify procurement mechanisms and ensure multiple coverage levels in areas such as contracting manufacturing/transport and logistics services, in moving forward. Too often during COVID-19, we saw well-known organizations fail to live up to contractual agreements and follow the money or provide a diminished service. As a humanitarian community, we need to do a better job at monitoring the entire supply chain; from knowing where raw materials come from, to market analysis through to what is happening at the last mile in countries. Assuming we can continue to bring these segments of the supply chain together, the data collected will allow us to make better decisions and respond quickly to future emergencies. 

Another key lesson that has come out of COVID-19 for humanitarian supply chains is maintaining and investing in a strong workforce. Agencies are often chronically underfunded and cannot match the private sector from a monetary aspect – but we need to do a better job at being able to keep team members and ensure they are looked after, developing their careers and being challenged; while maintaining an acceptable work-life balance. Burn out can happen very easily in the humanitarian sector given the emotional toll the work can have on one’s wellbeing. 

In what ways do you think the past year has altered the world’s perception of New Zealand?

The New Zealand flag hanging in the WHO HQ

I feel New Zealand’s leadership throughout the COVID-19 Pandemic has been a beacon of hope for many people globally. Through following the science, being empathetic and championing kindness, the New Zealand Government, and Team NZ have led from the front and driven one of the best COVID-19 responses in the world. It is easy to say we have a small population, closed our borders quickly, good health care etc., but it is a very difficult task to execute a robust public health response the way New Zealand has, while keeping the public on-side. We still have a long way to go and only need to scratch the surface to see that New Zealand has no shortage of challenges and leads the world in some alarming statistics. We need to respond to these challenges, the same way we did with COVID-19 – set the benchmark in implementing positive change and work towards achieving the UN Sustainable Development Goals to ensure an adequate quality of life for all New Zealanders.  

Is there a particular Kiwi connection that has amplified your career in some way?

Yes, an alumni connection from Lincoln University – Michael Aldwell who helped me get my first start in New York, then remained a close mentor throughout my time there. We built on this relationship and brought over many young Kiwis into roles with the company in the years that followed. Michael’s dad, Patrick Aldwell, has also been an incredible supporter and has made a huge impact on many young New Zealanders’ lives. 

When in Washington, D.C, a tight knit Kiwi community often got together and supported each other. People who stood out include Kate Brown and Michael Fleming, both leaders in their fields and two of the most caring and kind people I have had the pleasure of meeting.

In Geneva, I am lucky to have Vanessa Cramond as a colleague and friend at the World Health Organization, a humanitarian nurse who has worked in some of the world’s toughest locations with Medecins Sans Frontieres. 

What have you been the most proud of this past year?

Reflecting on 2020, perhaps the proudest moment was what we achieved at the World Food Programme in establishing an air network to ensure the smooth flow of passengers and lifesaving cargo as traditional providers went down or focused their interests elsewhere. Through working closely with partners and sharing resources, we opened up a humanitarian transport network that reached almost all countries in the world with lifesaving cargo. Building a functional global health supply chain from scratch can take years. In this case however, within months, we had brought together a team of global experts and contractors that provided a mechanism to move cargo quickly and thus ease global suffering. 

On a personal note, working for both the WFP and WHO was an ambition dear to my heart. To bring agencies closer together and share expertise to combat global suffering enables us to learn so much from each other.

What are you hopeful for in 2021?

In 2021, universal healthcare remains a priority. I am hopeful we continue to make strong strides worldwide towards ending COVID-19 and ensuring global, equitable access to COVID-19 immunization. If we can build on the success of the COVID-19 vaccine technology we may further progress towards developing a vaccine against HIV/AIDS and other deadly infectious diseases.  In parallel, we must continue to work on the other great challenges facing much of the world, such as securing global food security and defeating global hunger. 

CONTRIBUTOR

Kieran Bligh

Vaccine Logistics Officer

World Health Organisation

Kea member

HOW KEA CAN HELP

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Post job opportunities and attract internationally experienced Kiwi talent.

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Filed Under: Global Kiwi Tagged With: Kieran Bligh, Supply Chain, United Nations, Vaccines, World Food Programme, World Health Organisation

UK and Europe:

London – The New Zealand High Commission in London are hosting a virtual commemorative ANZAC day service from Westminster Abbey at 3.00pm GMT April 25th, to allow London Kiwis and Australians to mark the day. Find out more here.

Belgium – The New Zealand Embassy in Belgium are live streaming their annual wreath laying ceremonies, at significant World War 1 sites across belgium. As no public attendance is permitted this year, footage will be released of private layings throughout the day on New Zealand in Belgium’s Facebook page.

A last post at the Meinin Gate will also be held by the Last Post Association to celebrate WWI allies, the live stream can be found here.

Spain – The New Zealand Embassy in Spain isn’t able to host their usual service in Madrid, instead they are commemorating Anzac day by hosting their first Anzac Virtual Pub Quiz on Thursday 22 April. Head to their Facebook page to find out more or email [email protected] to register for the event. 

Italy– With no public attendance permitted at the Rome commemoration service, the New Zealand Embassy in Italy are releasing footage of the ceremony on their Facebook page at 9:00am 25 April, CET here.

Netherlands– The Hague will be live streaming their wreath laying ceremony from 8:00am on April 25th, CET and are inviting guests to observe 2 minutes of silence with them. Head to their facebook page for details on how to join here.

Germany – The Embassy in Germany is unfortunately unable to host a public Anzac Day remembrance ceremony in Berlin this year. Ambassador Rupert Holborow and his Australian counterpart Philip Green will honour the sacrifices of our troops in a non-public, socially-distanced setting.  But you can still #StandAtDawn and virtually honour, reflect and remember on Anzac Day on 25 May. The NZ Defence Force has prepared a useful toolkit which you can access here.

Turkey –  There will again be no public ceremonies on the #Gallipoli Peninsula. 

UAE – The UAE’s Australian & NZ Emabassy’s in partnership are commemorating Anzac day by hosting a virtual dawn service, available to watch through the Australian Embassy UAE’s Facebook page here.

China:

Beijing – The Australian Embassy Beijing will be hosting a dawn service on Sunday 25 April, gates open from 4:30am with ceremonies starting at 5:00am. Green health code and temperature checks will be required on entry. To register email  [email protected] with your details. More details can be found here.

Shanghai – The Australian Consulate General and the New Zealand Consulate General for Shanghai will be hosting a morning service from 6:00am on April 25th CST. Spaces are limited so to register interest please email either [email protected] or [email protected].  More details can be found here.

Guangzhou – The Australian Consulate General and the New Zealand Consulate General for Guangzhou will be hosting a morning service from 5:00am on April 25th, CST. Spaces are limited so to register interest and find out more details please fill out the enquiry form here.

Shenyang – The Australian Consulate in Shenyang will host an Anzac day event at 11:00am April 25th, CST.  To RSVP please email [email protected]. You can find out more details of the event here.

North America:

Washington – The Australian Embassy along with the New Zealand Embassy for Washington are hosting a virtual Anzac day ceremony via live stream on Sunday 25th April at 5.45am, EDT. you can find the event details here https://www.facebook.com/events/280951126835040

If you’re in New Zealand, check out the interactive map showing locations of ANZAC Day commemorations.

You can donate to the RSA Poppy appeal here.


HOW KEA CAN HELP

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Join the Kea community, and stay connected to New Zealand, its people and businesses wherever you are in the world.

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Jobs

Post job opportunities and attract internationally experienced Kiwi talent.

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Kea Connect

Help Kiwi businesses explore their global potential through our worldwide community.

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Filed Under: Global Kiwi Tagged With: Anzac Day, Celebrations, Events, International

Tell us a bit about your background. How did you end up in London?

I have spent a great deal of my working life in food and hospitality. Cooking and baking have always been part of my life and from a very young age I was in the kitchen getting involved. As with many people who work in the hospitality business I am passionate about feeding people great food and creating experiences and memories through food and drink. I owned my first food business in Wellington when I was 21 years old which was a delicatessen and catering company. We made everything in the store from pate to bread. I decided to sell that business to come over to the UK and arrived here in 1997. With a couple of friends from NZ  and chef Peter Gordon we created Gourmet Burger Kitchen which went pretty well and grew in to a large chain of restaurants. Later on I opened Kopapa in London with Peter & Michael McGrath. 

What is the story behind Crosstown Doughnuts?

Like most Kiwis I am big fan of a great quality coffee. I had wanted to do something with coffee when I was approached by a young Australian guy called JP Then. He was looking to do something different in the coffee space in London. I didn’t want our food to be the same as what everyone else was doing and so we settled on the idea we would do artisan doughnuts with our coffee. We now have 12 shops and sell them in Harrods, Whole Foods and deliver them fresh all over the UK everyday.  JP and I are huge fans of online ordering and we have created a software company called Slerp which is the platform base for our online business at Crosstown. 

Covid-19 saw many businesses, especially in hospitality, have to pivot their offerings. Can you talk a bit to what you and the team at Crosstown have done?

Crosstown has been extremely lucky that we have managed keep our business intact during the pandemic. London has been extremely badly hit. As the first lockdown approached we could see panic buying starting at supermarkets. Other people in the hospitality trade were also seeing their businesses disappear in front of their face. So I contacted the guy who supplied all our milk and a friend of mine who had a large bakery and created the Crosstown Collective. The demand  just exploded and for the next 3 months we delivered fruit & veg, milk bread and doughnuts. Our customers were incredible and our staff were even more amazing. We had the technology, the space and the logistics to serve hundreds of people across London on a daily basis. 

What were your motivations behind starting ‘Operation Doughnation’?

A couple of years ago I floated the idea to JP about this program to support emergency services. It came to mind after a terrorist event here in London. When the pandemic started the whole country could see the pressure that the NHS and emergency services were under. We could see from the way that our customers were buying that our doughnuts were giving them a break from this really bad situation our country was in. So as is so often the case, JP and our team was able to pull the technology together and get the logistics organised to get food parcels and doughnuts to these people in need. The UK are such a generous nation and we were able to create a channel to enable them to give these amazing NHS staff a moment away from the madness. 

On a personal level, as someone who is staying in the UK, what are you most hopeful for in 2021?

On a personal level I want to see my children get back to school! Home schooling is one of the hardest things we have ever done. Children have zero understanding of production efficiency. The main thing for us to do is to navigate the next 12 months and ensure that having got this far we don’t fall on the home straight. I have been very proud to keep our teams at Crosstown and Slerp all working and even growing which is testament to the great people we have working at both companies. As I look around the hospitality trade in London it has just been destroyed and so many people have lost great businesses through absolutely no fault of their own. We are some of the lucky ones. 

How has running a business changed for you over the past 12 months?

Crosstown is now a better business than it was. A crisis forces you to focus like never before. 50% of our business is now online. We have added two new lines in cookies and ice cream at Crosstown. Both are going great. We also now offer National Delivery 5 days a week and that has opened up huge opportunities to us.  At Slerp we completed a funding round and have now laid the ground for that business to keep growing in to 2021 and beyond. 

What’s next for Crosstown?

Crosstown will continue to innovate with new products which is really exciting. We have partnered with a couple of large corporations that approached us to develop new lines with them which is exciting. And it is highly likely that Crosstown will open its first overseas territory in late 2021 or early 2022. So some exciting things happening. 

CONTRIBUTOR

Kieran Bligh

Vaccine Logistics Officer

World Health Organisation

Kea member

HOW KEA CAN HELP

Join

Join the Kea community, and stay connected to New Zealand, its people and businesses wherever you are in the world.

READ MORE

Jobs

Post job opportunities and attract internationally experienced Kiwi talent.

READ MORE

Kea Connect

Help Kiwi businesses explore their global potential through our worldwide community.

READ MORE

Filed Under: Businesses going global, COVID-19 recovery, Global Kiwi Tagged With: Covid-19, Crosstown Doughnuts, hospitality, UK

WHAT ROLE IS THE MIND LAB PLAYING WITHIN THE DIGITAL BOOST PROGRAMME? 

The Mind Lab has partnered with MBIE to deliver the learning platform that enables businesses to jump on to DigitalBoost.co.nz  to learn how to digitise their business. This includes a range of key categories including Websites – eg. design, search engine optimisation, eCommerce, autoresponders, Digital Marketing, Social Media and Digital tools that make business easier. The learning journey is self-paced and video based, which means businesses can start their learning focused on the topics they are interested in and at the level of understanding they already have. These videos are either ‘How-to’ instructional videos or real-life case studies that showcase how other businesses have adopted digital tools and channels to grow their business.

The Mind Lab’s Digital Boost team also hosts daily Q&A sessions with experts from organisations including Xero, Google and Shopify, as well as local providers who provide expertise on everything from developing brands, integrating booking systems or optimising email marketing databases. Twice weekly we host live online ‘Fireside Chats’ with small businesses owners who have adopted new digital processes in response to Covid-19, even in lockdown. 

WHAT ARE THE BIGGEST CHALLENGES/BARRIERS FOR SMALL BUSINESSES TO DIGITISE?

There are plenty of common challenges between the thousands of New Zealand businesses using DigitalBoost.co.nz. The first barrier is the very real fear of not understanding what to do first (or second) or being out of their comfort zone. This can include an unfamiliarity of language or concepts. It has to be said that digitalisation has a lot of acronyms which can have a high intimidation factor for someone starting out.

Another common fear is the perceived high cost of ‘going digital’. Many businesses we talked to have previously been burned by spending a lot of money on technology, systems or advice only to see little business growth. We have found it is really important to explain how low cost digital has become and how many of the tools are free or only have a low monthly subscription cost.

We also have a 7-day a week support team who can help demystify any of the areas where a business owner has questions or needs more help. Often this can be around what order they should do things? eg. should they start with a Facebook page and then create a website or vice-versa? What we have discovered is the process of learning is often a family affair. We see plenty of children (of all ages) helping their parents to digitalise.

WHAT EFFECT DID COVID-19 AND SUBSEQUENT LOCKDOWNS HAVE ON SMALL BUSINESSES WILLINGNESS TO DIGITISE?

The rate of digitalisation has been super-charged in a way we could never have predicted. Globally the rate of digitalisation sits between two and five times faster than pre Covid-19 and the advancement of digital tools to support online shopping, banking and collaboration has advanced (according to McKinsey) by five years in a period of eight weeks in 2020. It’s hard to imagine that in December 2019 there were just 10 million daily Zoom users that increased to 300 million users each day by the end of March 2020.

This truly shows how quickly people created workarounds to combat the lockdown effect that made millions of businesses move fully online almost overnight. In Aotearoa our digital adoption rate has been much lower than other countries.  Oddly this is a negative in the overall scheme of keeping our economy going and bouncing back stronger. Our shorter lockdowns deflected the significant turmoil that was experienced in countries where 2020 was almost a continuous series of lockdowns. As a result, our initial wave of digital adoption slowed down very quickly once we got back to a more ‘business as usual’ environment. 

WHAT OPPORTUNITIES DO YOU BELIEVE THIS RESURGENCE IN INTEREST IN DIGITISATION WILL HAVE FOR NEW ZEALAND?

There is plenty of excitement and progress by the Kiwi businesses who used 2020 to learn and to adopt new business practices –  but we have a long way to go to come even close to the digitalisation adoption rates of other countries. The high percentage of small businesses in Aotearoa has somewhat buffered our business owners from the massive technological advances that other larger markets have made over the past year.

While some local businesses might celebrate our ability to go back to old ways faster, the reality is the new rules of online engagement have been rewritten through the chaos of Covid-19 and there is no going back to the ways of the past. The very minimum requirement for a business today is a highly functional website – designed to be viewed on a mobile phone – and daily engagement with customers via social media eg. Facebook and Instagram.

WHAT WOULD LONG TERM SUCCESS LOOK LIKE FOR YOU?

I am the biggest champion of the New Zealand small business economy. As a small business owner I know all too well the pressures and time constraints that come from growing a business from the ground up. However, having oversight of how businesses have changed over many years has provided me with first-hand experience of how beneficial digitalisation is. Even low levels of digitalisation can immediately improve business processes,  and remove risks and time challenges of having people manually processing sales data, invoices and payroll. 

It doesn’t take long before you realise how much unnecessary time you can spend doing things that software does faster and more cost effectively. My dream would be for business owners to start with baby steps and see how quickly digital pays off in terms of money and time. The global digital adoption curve is already well ahead of where New Zealand is and soon it will be very hard to catch-up as that boat will have sailed.

IF YOU COULD GIVE ONE CHALLENGE TO NEW ZEALAND, WHAT WOULD IT BE?

I would love Aotearoa to become a learning nation. Right now, as it stands, we spend a very small amounts of our time actively involved in formal learning. In a given year the vast majority of adults in New Zealand commit no real time to the development of new skills and knowledge. Compared with other small advanced economies we have become complacent about learning and to staying in-the-know about the technologies and tools that have changed the business world. This is truly a case of ‘you don’t know what you don’t know’.

My challenge to business owners is to jump in and start the journey of learning as there is nothing more rewarding than the feeling of success that comes from knowing how to grow your business and what is possible, even on the smallest of operational budgets. I would love to see 2021 as the year we all commit to deploying new ways of working, selling and connecting through digital adoption. It may be a year or more until life starts to feel a little more familiar but I know that even if outwardly the world looks the same after vaccines have been widely administered the way we buy, sell, share, work and trade has changed forever.

CONTRIBUTOR

Kieran Bligh

Vaccine Logistics Officer

World Health Organisation

Kea member


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Filed Under: Businesses growing at home, Global Kiwi, Kiwi coming home, World changing Kiwi Tagged With: digital, Digital Boost, Digitisation, Frances Valintine, MBIE, The Mind Lab

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