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Global Kiwi

Co-founder of Jucy group, Tim Alpe can still remember the point when the company he built from scratch lost 90% of its revenue overnight. With millions of dollars of refund requests flooding in and borders around the world slamming closed faster than an angry teenager’s bedroom door, there was no way to tell what the future held. 

“It’s something you can’t predict or plan for. For our sector in particular, younger travellers and backpackers, the market was completely decimated overnight. We relied heavily on the US and Europe travellers and all of a sudden they stopped coming, there is nothing you can do, you can’t plan for that.”

Tim Alpe

Tim and his brother Dan were forced to bring in external capital, which resulted in the three businesses, rentals, snooze and cruise being split up. Dan continued with the rentals business and Tim focussed on the POD hotels. Despite describing the last few years as ‘horrific’ Tim says he 100% believes New Zealand will once again become a top tourist destination. 

“We have a new 300 bed POD hotel opening in central Auckland in September, it was planned before the pandemic, but the new owners backed it’s completion because they see the opportunities in the industry. When it opens it will be the largest hostel accommodation in New Zealand. We still have a bit of a rough time to get through but once the borders properly reopen people will flood in, there is a lot of pent up demand. New Zealand is a bucket list destination, people will be back, it’s just going to take awhile.”

The belief that the market will come back bigger and better is one shared by Air New Zealand CEO Greg Foran. He believes the pandemic has given his company time to reflect and reprioritise in order to ensure they come back stronger with the best travel experience possible. 

“We’ve been able to look at our domestic and international network and figure out how to offer our customers the best routes, flights and customer experience. This goes all the way through to our future aircraft cabin experience – we’re using customer input to create the best international travel experience for when borders open. Our new international aircraft coming 2024 will offer an incredible travelling experience. Some awesome new innovation is on its way.”

Greg Foran

“We know the future of Air New Zealand must be sustainable, and we think it’s the single largest challenge we have, so we’ve been exploring how to accelerate the reduction of our carbon emissions. By far the biggest contribution to decarbonisation will come from Air New Zealand accessing Sustainable Aviation Fuel (SAF) and we made good progress in 2021 towards making SAF a reality in New Zealand. We’ve also put out the call out to traditional aviation manufacturers and entrepreneurs and innovators worldwide to help us get a zero emissions aircraft in the air in the next five years.”

Tourism marketing and business development expert Rēnata West says talking about new innovations and ideas is one of the best ways businesses can stay connected ahead of borders reopening. The California based Kiwi says businesses should be looking to promote what they have been doing over the last two years to refine their products and experiences and clearly show how they have altered their business practices to be more COVID-safe. 

“In plain terms, if one of your key selling points was a buffet experience, you may want to think about how eating communally will be received by consumers who have largely only eaten outdoors at tables six feet apart for the last two years.”

Rēnata says his Los Angeles based travel business, Pacific Storytelling, is starting to see an increased interest in the New Zealand market, and notes that a change to the way people work is creating new and exciting opportunities. 

“People in North America have some of the lowest levels of paid holidays in the world, but the pandemic has created a wider acceptance of remote working, this is offering people more flexibility and option to travel further afield. It also allows them to spend more time in a location and have a more meaningful experience.”

Rēnata West

“During the pandemic Aotearoa did a really good job showing off the country through digital tools like video and interviews with local personalities. This allowed the country to be brought into the living rooms and home offices of those in North America and now we are seeing this translate into an appetite to visit. We need to keep up that Kiwi storytelling to highlight our New Zealand story, the things like culture and Maori heritage that make Aotearoa unique, the things you won’t find anywhere else.”

Making the most of the Kiwi storytelling is something New Zealand Story CEO David Downs says all export businesses can benefit from, not just those in the tourism industry. 

“Having an association with brand New Zealand is a great way of boosting your business. Our research data tells us that ‘Brand NZ’ is still strong, and while we wait for borders to reopen it’s really critical that all businesses are able to communicate a strong brand story and have a good online presence in order to stay front of mind in-market. 

David says he hopes the lessons learned in the pandemic will continue to benefit businesses well into the future.  

“As we start to emerge from this crisis I hope that people don’t just go back to business as usual. Instead we should be taking the lessons we have learned and looking at what needs to be fixed or changed. After all, the best time to fix the roof is when it’s not raining.”

Both Greg and Tim have had time to reflect on the past two years. For Tim the crisis made him realise some things really are just out of your control. 

“I spent a lot of time panicking and sweating over stuff I couldn’t control, and as much as it’s devastating and stressful, I learnt you can’t take it personally. I think time is a big healer, you think about things you did or things you could have done over and over again, but eventually you get to a place where you are like ok we will get through this. The tourism sector in New Zealand will grow significantly in the future. I think the key for many businesses has been to survive, now they need to revive and hopefully in the not too distant future they will thrive.”

Greg says if he could go back to 2019 and give himself one piece of advice it would be the reminder to ‘panic slowly.’

“Air New Zealand has been around for a long time and has weathered its fair share of storms with level headed people calmly navigating constant change and uncertainty. Giving yourself a moment to gather all the information is crucial and I would say it’s how we’ve gotten through the countless challenges thrown our way. Grit is also an important quality at a time like this, two years in and we still have closed borders. It takes real resilience and you need to pace yourself, so I would say to people keep one eye on today and the other on tomorrow.”

If you would like to hear more about this topic or hear more of Tim’s story please join our online World Class speaker series. Find out more here

Filed Under: Businesses growing at home, Global Kiwi, Kiwi coming home

Rotorua born Emma moved to the UK in 2003 to do her traditional Kiwi OE. She had every intention of coming home once her two year visa was up but somewhere during those 24 months she met her future husband and settled in the North London borough of Enfield. Emma was busy with her job and her two young children when in 2011, Enfield found itself  in the center of the London Riots. 

“The day the riots started my parents had just arrived from New Zealand and I was taking my mum for a walk around the neighbourhood. We saw all these people running past some with masks on and dogs and mum was wondering what sort of area I lived in. That night we had to barricade our door and it was really terrifying. I realised then that I had no idea who my neighbours were, I had two young children and we were scared and locked inside and there was no one I could reach out to for help or support.”

Emma Rigby started ‘Love Your Doorstep’ after the London Riots.

Emma says after the riots were over she had a burning desire to make a difference and that’s how ‘Love Your Doorstep’ was born. The organisation started out as a community facebook page but quickly grew to a fully fledged business. Eleven years on it has a community of 30,000 members and is funded through membership from around 750 local businesses and organisations. 

The business model has allowed ‘Love Your Doorstep’ to run a variety of community projects including a youth crime project which saw 80 community volunteers patrol the streets for more than two years to protect children from being mugged when walking home from school, a project which saw Emma nominated for the British Citizens Award, and later became part of the nomination for her British Empire Medal.

Running such a large community business, including a social media forum is a lot of hard work and something Emma says she takes very seriously.

“You really have to put in a lot of work to moderate community forums and make sure all the information posted is correct, we have very strict guidelines on posting, we want people to be able to trust the forum and know that the advice they are getting is from reputable sources and is accurate.” 

Making sure up-to-date and correct information was readily available was particularly important during the pandemic. Emma says the strong ‘Love Your Doorstep’ community network allowed her and her team to quickly step up and help lead the Enfield community response to the pandemic.

“Because we already had the network in place we mobilised more than 600 volunteers very quickly and co-ordinated and brought together 70 community groups. We moved donated food to where it was most needed and also collected donated laptops and got those ready for kids to use for home learning. Because of the structure and trust we had developed with ‘Love Your Doorstep’ people knew they could turn to us and we would have correct information and the right support.”

“What ‘Love Your Doorstep’ has created is a safe place to come and talk, communicate about local issues, to get the help and advice you need. If something like the Riots were to happen again I think people wouldn’t feel as vulnerable. We have such a  strong support network in Enfield now, everyone knows who everyone else is, they have met via our facebook group and in person at our local events. it’s really brought the community together in a way that I didn’t think possible.”

Emma helped co-ordinate the Covid response for her area

‘Love Your Doorstep has won multiple national awards and this month Emma found out she was on The 2022 New Years Honors list and was being awarded a British Empire Medal (BEM) The medal is a Commonwealth award for meritorious civil or military service worthy of recognition by the Crown. Emma says finding out she was going to be named as a recipient was a real shock. 

“When I heard about the award I thought it was a joke. This really fancy letter arrived from the  British Prime Minister’s office asking me if I would consent to being put forward to the Queen for the BEM. Thinking about it I still get shivers because yes, I have worked incredibly hard but I do a job I love and for me to be recognised for doing something I love is really cool. I am really humbled to be recognised.”

Emma will be presented the medal by the Queen’s Lieutenant in the coming weeks and the honor also comes with an invite to the Queen’s garden party this summer, an event she is hoping she can take her New Zealand based Mum and Dad to, depending on the border situation. 

Despite the difference she has made to her community and the long term effect she has had on so many people Emma says she doesn’t see her achievements as exceptional. 

“I don’t think I’m extraordinary, I think I am extremely passionate and driven. Sometimes when I look at all the work and all the hours I think I am a bit mad. But I think it’s my drive, my passion, my Kiwi upbringing, I am a big believer that you get back what you give. I take a lot of pleasure in making things better for people.”

Filed Under: Global Kiwi

Auckland born James Gemmell says he has always loved watching Kiwis perform on the world stage and being able to tell their stories to countries that admire them. But after years fronting sport for Sky UK, he was ready for his next challenge. So when independent television production company Whisper won a six year contract to produce coverage of the Black Caps cricket for Spark Sport, James jumped at the opportunity, and along with his English wife Olivia packed up and prepared to move their two young boys to Aotearoa, in the middle of a pandemic. 

“I am not sure if I ever stopped and really thought about how hard it was, bringing my whole family halfway across the world. This was mid pandemic, we had two little boys. It was by no means a stress free experience, but it was an easy decision. The pinch point was probably the two weeks in quarantine that was hard, but Olivia and I knew we were doing it all for the right reasons.”

James and his wife Olivia have recently moved their young family to Auckland.

The opportunities for James’ two sons, Teddy (3) and Toby (1) were a big part of those ‘right reasons’ and while the boys are loving their new Kiwi lifestyle, James says there is always an added pressure on parents when they relocate their children.

“It’s taken an intangible toll on Olivia and I. Our inherent concerns for our boys have been heightened in the past few months. We want to make sure they are settled, to make sure they are happy. I think the displacement and the move definitely takes a toll on parents, but it’s fantastic to see them settling in so well.”

After more than a decade on camera, James was looking to transition into the business and management side of production, and had been impressed with the growth of UK-based Whisper. Global entertainment giant Sony recently invested in the company and James says it was pure serendipity that they chose New Zealand as their first international foray. 

“Whisper saw opportunity in New Zealand and decided they needed someone down here serving the business in this part of the world. They felt it would be helpful to have a Kiwi at the helm, someone who knew the country and the culture and knows how things are done here. I was lucky that I fit all those requirements.”

The content creation market has exploded in recent years, and with that has come a changing broadcast model. James says this change brings exciting opportunities to engage with tomorrow’s sports fans, particularly in a country as sports mad as New Zealand.

James returned to New Zealand to take up a role with television production company Whisper.

“There is no denying that streaming is the future, it may not be the only way that people watch their content but it will be a part of it. Seeing Spark Sport and New Zealand Cricket commit to a six year partnership shows that forward-thinking organisations here are on board with this future. I definitely think you can sense the opportunity here. In my industry in particular there is as much opportunity, if not more, than I thought there would be. it’s really exciting to see.” 


Like many Kiwi returning home, it wasn’t just the work opportunities but also the lifestyle that appealed to James and his family. 

“It was great that we were able to move her over summer, the weather has been great and the boys have had lots of beach time. New Zealand is a vibrant country, it’s culturally diverse, it’s a little slower paced than the bigger markets, but we are past the point where we are going out and painting the town red! We can immediately see the benefit for us and our family. I think we both appreciate that if we throw ourselves into it, this will be a wonderful experience for our family.”

Jame’s wife Olivia is a personal trainer and teacher, and is in the process of launching a fitness club specialising in connecting new Kiwi and their families, many of whom will be making a life here for the first time. The ability to establish connections is important to James who says moving home has highlighted just how much New Zealand has changed. 

James two young boys are enjoying the Kiwi lifestyle

“Auckland has changed out of sight in the last thirteen years, it’s bigger, it’s bolder, it’s more outward looking. New Zealand is going through some real demographic changes at the moment and it will be so interesting and exciting to see how things evolve as more long term expats come home.” 

James and his family are looking forward to the rest of the New Zealand summer, but like many Kiwi who have lived offshore, he will always think of more than one country as home. 

“My heart will always be in two places, we still have our family home in the UK and who knows what the future will bring, right now we are just going to see where this journey takes us. It’s fantastic to be in Aotearoa and with our two young boys and with all that is going on in the world we are really grateful for the freedoms and excited about this next chapter.”

Filed Under: Businesses going global, Global Kiwi, Kiwi coming home

A key focus for New Zealand in 2022 is to refresh and strengthen our global trade relationships, and to not only reconnect our country to the world but also the world to Aotearoa. And it is here that our offshore and returning Kiwi community should play a vital role. 

One million Kiwi live offshore. This community offers New Zealand an incredible resource of skills, knowledge, connections and experience. Harnessing the power and inspiration of this community is key to ensuring a smooth and successful recovery and navigating the challenges and opportunities that lie ahead as we work to re-energise our economy and show our trading partners we remain competitive on the world stage. 

Research shows 18% or almost a fifth of Kiwi live offshore, many of them in countries which are several months further down the track with their opening up strategies. These Kiwi have already navigated various reopening challenges and are keen to share this knowledge particularly with the business community. The recent discovery of the Covid Omicron strain is a timely reminder that the pandemic situation will continue to shift and evolve. This is yet another reminder of the huge potential to be gained from learning from the ongoing experiences of this community. 

Ganesh Nana, Chair of the New Zealand Productivity Commission – Te Kōmihana Whai Hua o Aotearoa, recently urged New Zealand to “be proactive in ensuring the distinctive skills, knowledge, experience, and connections of our offshore and returning Kiwi community are used to lift innovation, productivity, and the wellbeing of all in Aotearoa.”

Utilising the power of a country’s offshore community or diaspora, is not a new phenomenon. In fact many countries around the world are actively engaging in research on how best to leverage this growing opportunity.

The International Organisation for Migration predicts that over the next decade, governments, multilateral organizations and corporations will be drawn to the diaspora sector, with investment in it growing substantially. The sector will be seen as a “whole-of-government” issue that needs time, attention and resources. 

IOM spokesperson for Asia and the Pacific, Itayi Viriri, says diasporas have a huge potential for leading sustainable development in their countries of origin and this potential is often most evident in island nations with large diaspora communities such as New Zealand. 

“Members of a diaspora can help open doors for their country of origin politically, through public diplomacy and economically, through nostalgic trade and their own commercial activities. These opportunities would otherwise be difficult for the country to achieve due to limited visibility on the international stage, lack of connectivity due to geographic remoteness, and/or limited resources for formal diplomatic or trade promotion activities. This bridging role of diaspora communities is an invaluable resource for countries of origin, however it cannot be assumed as a given. Institutions in the country of origin must work to build and maintain the trust of their offshore community who may easily feel neglected or disconnected if there is a lack of proactive outreach.”

Across the world we can see inspiring examples of how connecting with a country’s offshore community has a positive impact on the growth and development of a nation. 

For example, the Institute for International Economics found that Koreans living in the United States have generated an increase of trade between the two countries by around 15-20%. 

The Korean Government considers offshore communities to be valuable sources of global talent and potential investment. By leveraging its overseas population with an eye towards enhancing national economic competitiveness, Korea trades more with countries where a larger number of ethnic Koreans reside. In 2017, more than 600 small and medium-sized companies in Korea signed deals with Korean entrepreneurs living overseas to further enhance Korea’s economic profile.

Further research this time into offshore Indian communities in the US further supports this economic advancement theory. Indians living and working in Silicon Valley in California, showed  27% regularly exchanged information on jobs or business opportunities and technology with people back in India. 46% had been a contact for domestic Indian business and 23% had invested their own money into Indian start-ups. 

There is no reason why New Zealand shouldn’t be able to harness similar benefits from our offshore community. Our Kea Future Aspirations Survey showed 25% of Kea’s offshore community are interested in being a brand ambassador for New Zealand, 18% are interested in New Zealand board and advisory positions and 17% are interested in giving time and mentorship to NZ businesses. The opportunities that this community presents are there for the taking. 

As we look ahead to 2022 and focus on reconnecting with the world we must make sure that we are not wasting an opportunity to harness the power of our offshore community. Next year will represent a key turning point in our battle against Covid and it is vital that we all work together to ensure the best outcomes for the productivity of all Aotearoa. 

Kāhore taku toa i te toa takitahi, he toa takitini – we cannot succeed without the support of those around us.

If you’d like to enlist the ideas, experience and networks of our offshore Kiwi to support your business, get in touch with Kea and let’s engage more of our global explorers for a more productive New Zealand. 

CONTRIBUTOR

Toni Truslove

Kea Global CEO

Kea New Zealand

Kea member


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Filed Under: Global Kiwi, Kiwi coming home Tagged With: Coming Home, Covid-19, Economic Recovery, Future Aspirations Survey, Growth, offshore kiwis, opportunity

  1. Name it to tame it
Jacqui Maguire

Jacqui says first and foremost it’s important to acknowledge your feelings and accept that this is a difficult and challenging time. When we are separated from our loved ones and regular traditions emotions can heighten. Prioritising our wellbeing and self-care can help us not just ‘survive’’ the holiday season but rather to make the most of it.

“I always say you have to name it to tame it. Take time to acknowledge to yourself what is going on and how you feel about it. You may feel disappointed, angry, flat or upset at not being able to be where you want to be these holidays. Acknowledging that it’s okay for you or others around you to feel like this is important, as when we can label our emotions it helps regulate distress. Once we are calm, we are then in a position to proactively plan.  

  1. Keep calm and get creative

Jacqui says people should ask themselves what would help make their holiday season meaningful.  “Focus on the things you can control rather than what you can’t. Too much time ruminating on things outside our control increases distress and overwhelm, making it very difficult to make good and clear decisions. 

Think about ways you can connect with family over this period. For some people it may be a big group zoom call on Christmas day, for others that will be too overwhelming and a series of one to one calls with family and friends might be better.” Having purpose, feeling connected and experiencing frequent positive emotion will be key. 

  1. Surround yourself with familiar traditions…

While we may not be able to celebrate in person we can still connect thanks to the power of technology. Set up a time to open presents together over zoom or use a service like Teleparty which lets you watch Christmas movies together online. Jacqui says sticking to our favourite traditions can help people feel connected. 

“When I was growing up we always had a champagne breakfast on Christmas Day, we ate brioche and fruit salad and listened to this one Christmas album. When I lived away from home I would put on that album and always make sure to have brioche and fruit salad on hand, sticking to this tradition made me feel more connected to my family.”

Surround yourself with familiar things like your favourite Christmas foods
  1. …Or start new one

Just because celebrations this year will be different it doesn’t mean they can’t be just as enjoyable. Take this time to get out and explore somewhere you haven’t been before, or take the opportunity to do something completely different to mark the day. Helping out those in need can also be a powerful mood booster. 

“We know that altruism or giving back to other people is a powerful way for people to feel connected. If you think Christmas day will be especially hard, why not spend the day volunteering at a shelter or a soup kitchen. Who knows you might even decide to start a new tradition.”

  1. Be mindful that we are all unique 

Psychologists have coined the term ‘collective loss’ to describe the feelings people all over the globe are experiencing due to the pandemic. Jacqui says it’s important to understand that this collective loss is grief. We are grieving for the things we can’t have under the current circumstances, and like the grief experienced when we lose a loved one, everyone will react differently. 

“When we are able to remember that everyone has individual ways of processing loss (both triggers and expressions of loss), it enables us to be more compassionate to those around us”. 

Filed Under: Global Kiwi

John Taite’s Brooklyn apartment is peaceful. Outside the sun is setting over the East River and inside his wife Pamela and their 18-month-old Oliver are getting ready for bedtime stories. But just a year and a half ago, things were very different. 

John and his son Oliver

“When Oliver was born, New York was the global epicentre of the pandemic. The death toll was around 1000 people a day and all you could hear were the sounds of ambulance sirens screaming day and night. Going into the hospital to have a baby at that time was pretty terrifying, but we did it!”

More than 56,000 people have died in New York state alone, since the start of the pandemic. And while the city that never sleeps is back on its feet, John says Covid has left its mark.

“People are used to the new normal these days, but there is a heightened sense of caution. You’d never leave the house without a mask,  just like you wouldn’t leave without your keys, and we all carry hand sanitiser. Big events are slowly returning but you think twice about attending.”

Despite the heightened sense of caution John says the pandemic has created some positive changes, such as the hybrid working model, which he thinks is here to stay. 

“I don’t think we will ever go back to five days a week in an office. In the last 18 months our business has grown by 400%. A lot of our work used to be created in big recording studios, and during the lockdown I kept waiting for my creative team to call and say ‘we can’t do anymore without going to the studio.’ But that call never came. The benefit of working with creative people is that they come up with creative solutions. The pandemic has taught us that we can do what we do practically anywhere. An office is not the secret recipe for productivity and innovation.”

John with wife Pamela and son Oliver

John is the Executive Vice President of Brand Partnerships and Development at Made Music Studio. Essentially, he works with big companies to craft the iconic sound of their brands.  

“Made Music is best known for its Sonic Branding and audio design, but we’re really an emotional connection company. We use sound and music to make consumers feel something about the brands they love.”

“Previously I worked for global media companies like MTV, AMC Networks and the BBC. As that industry was being disrupted, I noticed consumers were spending more time with audio-first content, using voice-assistants, and choosing sound-on experiences. This highlighted a big gap in the market. Brands spend millions on their visual identities, but they’re invisible in audio-first environments.”

John is no stranger to the importance of sound. His father was the late great music journalist and broadcaster Dylan Taite and John is still very involved with the New Zealand music scene through his work with the Taite Music Prize. 

Dylan Taite

“The Music Prize is something I’m very passionate about. It’s a wonderful testament to my father and all he did for the New Zealand music industry. All that love he put into his work continues to resonate, all these years after he’s gone.”

However, it was during a trip back to New Zealand pre-pandemic to celebrate the Taite Prize that John noticed something was missing from Aotearoa’s cultural landscape.

“I was at the awards and a young TV reporter was asking about my father and it dawned on me that she actually had no idea who he was. It wasn’t her fault, dad’s work isn’t easily accessible to the public. But it was a stark reminder that all of his stories, all that history and Kiwi culture is locked up gathering dust in the archives.”

John has started digitising some of his father’s stories to make them available. However, given the depth and breadth of Dylan’s 30 year career, and the fact they’re all on old beta tapes, it’s a mammoth task. 

“I’d love to just give my dad’s work back to the people that paid for it, the New Zealand public. Every full interview with Bob Marley, Lou Reed, Darcy Clay, the Sex Pistols and Split Enz. Every talented New Zealander, every slice of Kiwi life he captured. It belongs to the people. It’s part of our story.”

John with his wife Pamela and daughter Amelia at a Taite Music Prize event

“The other day someone said to me ‘now that Peter Jackson is done with his Beatles doc, maybe he can work on the Dylan Taite story.’ I have a storage unit packed full of my dad’s original tapes and extended interviews. They’re all up for grabs if he’d like to get in touch!”

John usually travels back to New Zealand several times a year. Along with his work on the Taite Music Prize he also has a teenage daughter Amelia who lives in Auckland. The pandemic has meant father and daughter haven’t been able to see each other in person since 2019. It also means Amelia hasn’t met her little brother Oliver in real life yet, but thanks to technology they have been able to talk most days.

Right now New York is getting ready to celebrate Thanksgiving and John and his family have plans to spend it with his brother who is also living in New York. As for the future he’s hoping next year will bring more opportunities to travel home to New Zealand and also the chance for another of his favourite sounds to make a comeback. 

“A big thing I’ve missed during the pandemic is the sound of live music. I can’t wait to experience big, loud, live gigs again!”

Filed Under: Global Kiwi

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