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Businesses going global

Peter speaks about leadership, determination and the effects of climate change on some of the world’s most delicate ecosystems.

The 10 day expedition brought together conscious travellers from 20 countries around the world, with a variety of interesting perspectives and ideas on how individuals and companies could become stewards for the environment and create real and meaningful change. The expedition was led by a group of ‘stewards’ experts and industry leaders who have long been advocates for sustainability and climate care. These stewards included the likes of Kiwi icons Sir Graham Henry and World Class New Zealander Peter Hilary who was on his 43rd visit to the continent. Peter says the opportunity to bring people to a place and really show them what’s going on is incredibly powerful.

“You’re immersing a whole group of people in this wondrous place, and everyone’s been hugely impacted by that experience. For example, the last morning we had there was quite frankly as good as it gets. You’ve got mirror-like water and icebergs and beautiful mountains all around and whales breaching, it was a truly incredible Antarctic experience. On board the ship you effectively have this forum, a whole group of people who have an interest in the environment and a huge range of speakers bringing different aspects of their knowledge to the party. I think one of the most significant things was that opportunity for conversation and discussion. It just galvanised within me the fact that you not only need to be on board, you need to do something, each of us can do our little part, and sometimes they can be quite big parts.”

A leopard seal watches on

The 10-day expedition had a full schedule, with trips off the boat to explore the vast surroundings, lectures from the expedition staff on wildlife, the history of Antarticia and the changes being seen due to climate change and also a number of guest lectures and workshops which examined what individuals and businesses could do to lessen their global footprint.

World Class New Zealander and Boma founder Kaila Colbin says as a CEO the opportunity for her to meet a number of leaders and listen to their global perspectives was a great tool to force self examination.

“Being on the ship with people from different walks of life made it way more interesting, and provided a lot more opportunities for exploration. An experience like this forces us to question what our beliefs are, what our motivations are, what our ambitions are, our preconceptions about the world. We don’t often get opportunities for this sort of pattern interruption from our daily lives. Being in a context like Antarctica, having that shared experience with people creates bonds that I believe make us more open to hearing and experiencing where someone else is coming from.”

Also on board were two researchers from the University of Tasmania, who were focused on human experiences in Antarctica exploring whether visiting the continent has a long-term effect on people’s behaviour.

Kaila presents on board the World Navigator

Passengers were interviewed on the way to the continent as the ship crossed the Drake Passage and again on the way back. They will also be followed up in 18 months time to try and establish if this experience has led to any long-term changes. One of the researchers, Prof. Nicholas Farrelly, says they are keen to understand the effect immersive experiences have on behaviour.

“Over the years we have developed a set of tools and techniques for trying to understand the deeply personal responses to a set of environmental experiences. If we are going to manage ourselves more effectively as humans on this planet, we all need to reflect on what we do and why we do it. Working with this group gives us a tremendous opportunity to engage a wide range of leaders from many different fields. I look forward to working with this group over the coming months and maybe years to understand if experiences like this really can create long term change.”

Founder & CEO of academyEX, Frances Valentine says changes in behaviour towards climate change is a work in progress that we all need to embrace. The World Class New Zealander says the expedition gave her the opportunity to hear from leaders who were at different stages of addressing big global issues like climate change.

“I think we have this innate kind of hope that what we understand to be true is true, and that the person opposite us understands the same thing to be true. But actually, the reality is most of the time that’s not the case. People have different influences, different inputs, different biases, and to get to the truth, you need to start the conversation. An experience like this is a fantastic way to do it.”

Insider Expeditions CEO Steve Pirie-Nally says the theme of stewardship and being a kaitiaki of the planet really resonated with those on board.

“People are coming home with the ABCs of what they can do to be better stewards for the planet, and reimagining what that looks like in business as well. The insights that we’ve had from the crew on the boat as well as our speakers have allowed everyone to dive deeper into certain topics, and really understand in a very real way what these mean for us and individuals and business owners. Having people on board the boat for 10 days experiencing this together has also really supercharged networking, we have had several business deals done around ideas for sustainable solutions and there will no doubt be others that come in the weeks and months following the experience.”

Peter Hillary speaks to leaders on the ice

Peter Hilary says he hopes this experience will stay with those who were on board and he would encourage others to take part in future expeditions to share their knowledge and insights and form a connection with what it is we are all trying to save.

“This expedition really grabbed people’s attention. We all know with meetings or video calls or even conferences, people might pay attention for a bit but they tune out, or go back to their day and forget. Nothing beats bringing a whole lot of people together to this place where they can really see the effects and for such a duration of time, that I think is a very powerful thing, you’re immersed in the experience, you breathe it, you feel it, you know, it touches you emotionally and you form a connection with the place, I think at the least people came away from this feeling strongly about being advocates for Antarctica.”

Kea spoke to a number of industry leaders on board and asked them to share their advice and business knowledge with our community, please keep an eye out for this series of global insights articles which will feature Sir Graham and Lady Raewyn Henry, USA Brand and marketing expert Rhoda Swan, and Australian founder of the Models Method Simon Bowen.

Filed Under: Businesses going global

What are the main challenges facing your business this year?

The vast majority of answers for this question could be grouped into three main categories: attracting talent, securing funding or investment, and adapting to changing technologies including the increase of AI.

When it came to staff businesses, they felt the biggest challenge was getting access to high quality staff and having avenues to recruit staff from. Last year, to support our community in this area, we launched Kea’s Job Platform. This site is specifically designed for businesses looking for people with global skills and experience and is a great way to showcase your role or business to returning Kiwi. If you are struggling to find the right person for your team, keep in mind that lately there has been a growing trend towards hiring people who have additional “softer skills”, such as communication, problem-solving, teamwork, and leadership skills which can make a long-term difference in your team.

Did you know that Kea Connect can work with your business to showcase opportunities for funding and investment? Every eight weeks Kea showcases businesses to our international community – if you would like to be included in these updates please get in touch with us at [email protected].

And finally if it’s technology questions or advice you are looking for, keep an eye on Kea’s event page, where we are working on a series of events where our community will share their thoughts and advice and answer your questions. We have two events coming up soon: our ‘What’s in Store for 2024?’ event and a tech-focused event for International Women’s Day featuring female trailblazers advocating for inclusion in their leadership and industry.

See our upcoming events here.

What are the three key areas you would like the most support in?

The answers to this question often mirrored the above as businesses look for support to navigate challenges ahead. We also had a number of people discuss the difficulty of finding funding specifically for pre-revenue companies especially when your product is not quite ready.

“We would like support to get in front of customers who understand that we are at a prototype stage, and are willing to work with us as we develop the product.”

A number of businesses are also looking for extra support to grow international networks and expand into offshore markets. Our Kea Connect service is the best way for businesses to grow their international networks and, most importantly, it’s free. Kea has a community of more than 800 solvers around the world – experienced Kiwi who are ready and waiting to connect you into key markets and distributors. This year, Kea will also have a focus on events and will be hosting a number of networking events globally which are a great opportunity for our customers to grow their professional networks.

Is there anything else you would like to share?

Many businesses shared their stories with us about the help and support that Kea Connect has given them and also shared their advice on how to get the most out of the service.

“There is a clear ‘best practice’ method to engage Kea Connect to get better outcomes; we had an amazing experience when we engaged last year, and the connections remain valuable today; but the way I empowered and helped to target the connections made a difference.”

“We have just signed up to Kea so we are still understanding how we can utilise all the opportunities. This year we are very focused… so hopefully we will see some good outcomes.”

Thank you to all the businesses who shared their thoughts and advice, please keep an eye out for future surveys.

Filed Under: Businesses going global Tagged With: Business Growth, Kea Connect

What are some of the issues you have seen arise with Kiwi businesses and trademarks?

New Zealand businesses too often enter the Chinese market without having properly thought about brand protection – only to discover that their trademarks, branding and name are already owned by a local third party. If a business’s trademark is already registered, the true owner cannot operate under their current trademark. The business will be unable to sell their product under their original branding which means they will need to change it and create a Chinese name, unravelling years of previous marketing work and adding a significant extra cost.

If you have not registered your trademark but realise later down the track that you would like to get your products into China, the first thing to look at is protecting your intellectual property (IP). China is a first-to-file trademark country meaning whoever registers their trademark first becomes the owner, not the party who uses the trademark first. If there is someone that already has your trademark registered, or even something very similar to yours, you will most likely be unable to register yours. Unfortunately for some businesses, there are opportunists in China who search for brands all over the world and register their trademarks to make money. They do this by selling the trademark back to the original owner or by selling cheap products/services under the trademark in China or other parts of Asia.

It’s also important to be aware that as a foreign company, some distributors will offer to help with your trademark registration – this happens often, particularly when the relationship between the business and distributor is good. Distributors can often want to save a small cost and save the hassle, but not all of them understand the process of registering which can be detrimental to the business. It’s important to register under your own name.

How can businesses avoid this problem?

For total peace of mind, you should apply for the registration of your trademark rights in China before meeting with or discussing any business with a potential partner, service provider, distributor or client. It’s crucial to ensure your brand is clear for use in China and to register your trademark.

I have a gin business that I own with two Kiwi business partners. When we launched in 2016, we began investigating trademarking from the very beginning. We first looked at China and then the EU and UK, Canada, US and New Zealand and Australia. So, while we were still in the stage of trialling our products, we already had a view of potential markets.

What does it cost to register a trademark in China?

The registration of a trademark is by classes – there are 45 different classes, but not all of them are relevant. A separate trade mark application must be filed for each class the business wants to obtain protection.

We advise you to register in only relevant classes. For example, a wine company may want to register in class 33 for wine as the main category. Then, you may want to register in other potential classes depending on your strategy such as packaging, advertisement, and online which is becoming more and more relevant with the development of e-commerce in China.

In terms of disbursement, each class is 300 RMB ($60 NZD) and includes 10 items of goods/services. An extra 30 RMB is charged per additional item – it’s not too expensive and is definitely worth doing.

Considering the cost of marketing, brand building and potentially designing new logos and packaging if you find someone else has your trademark, it’s well worth getting in early.

How should businesses go about registering a trademark?

The best thing to do is get good advice. When companies come to us we work to conduct an analysis of the business’s current logo and look at what we call ‘registration risks’ to see what companies are sitting in the same industry or category as the business we are assisting. We then inform the business on anyone that has registered the same or similar trademark and the risk factor that comes with that.

Lately my firm has been collaborating with the New Zealand Business Franchise in China and the New Zealand Business Roundtable (NZBRIC) to build a free system which helps New Zealand businesses navigate the complex world of intellectual property and safeguard their innovations in China with a tailored Trademark Health Report covering the following:

Dilution risk: The harm that a trademark’s reputation and distinctiveness could face if someone uses a similar or identical mark without permission.

Registration risk: If your trademark is not registered in China’s trademark administrative system or if there are already similar registered trademarks that resemble yours, there’s a higher likelihood that your trademark registration application will be rejected.

Infringement risk: How likely you may be challenged for using the mark/logo without trademark registration.

The Trademark Health Report will also provide you information on who in the market is registering identical or similar marks/logos as you, and prior obstacles to your registration. It will also supply you with a comprehensive trademark strategy, countermeasures, and protection advice that is tailored to your business.

Ready to get started? If you would like to use this free service head here to fill out the application form and use the discount code NZBRiCTM1. If you have any further questions about trademarking in China, email [email protected].

Filed Under: Businesses going global Tagged With: Business Growth, Insights, intellectual property, IP, safeguarding your brand, trademarking, trademarking in China


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Filed Under: Businesses going global

During this 12 day expedition you will join a community of corporate sustainability leaders, CEOs and change makers from across New Zealand and Australia to share ideas and perspectives on tackling one of the biggest problems facing our planet. The expedition will be led by Sir Graeme Henry, Peter Hillary and Australian Actor and Director, Damon Gameau. The aim is to co-create a “Stewardship Manifesto” with a group of incredible global citizens from New Zealand and Australia who can contribute insights and perspectives in the lead up to the expedition and will maintain a connection after the event as they work to combat the effects of climate change in their everyday lives, businesses and communities. 

We have the unique opportunity to invite one of our World Class New Zealanders along as a guest of Kea, but would also encourage those in our community who feel passionate about this cause to book a cabin on the World Navigator cruise ship and bring your thoughts and perspectives to the table. World Class New Zealanders receive a special discount if they book through Kea to take part in this expedition.  

The expedition will travel through the Drake passage to the South Shetland Islands and includes multiple opportunities to leave the ship (weather permitting) and explore Antarctica’s pristine wilderness. You will also have the opportunity to learn from leading experts about the science and impact of climate change, and attend talks and workshops that delve into the latest research and present innovative solutions to address this urgent challenge. 

Antarctica is one of the most remote and pristine environments on Earth, yet it is also one of the most vulnerable to climate change. The melting of glaciers and ice sheets in Antarctica are contributing to rising sea levels, which threatens coastal communities and ecosystems around the world.Travelling to Antarctica to experience the impact firsthand can have a profound impact on a person’s understanding of the urgency of the issue. 

This is a unique example of responsible tourism. Antarctica is a government-free land with strict regulations and annual meetings between nations to manage the growing tourism industry, scientific collaborations and environmental threats. While some may argue the truly green course of action is not to go, the journey to Antarctica is justified as long as travellers are aware of the fragility of the polar ecosystems, and consider the other carbon emissions they create in their daily lives. Tourism has an important role to play in creating representatives and ambassadors for this final wilderness.

For a full itinerary and more information on what to expect please visit the voyage of discovery website here

Filed Under: Businesses going global

Jeremy’s decision to return home wasn’t prompted by any one big event, rather he says he just knew that the time was right. Working in the luxury consumer goods and retail industry, he decided to finish up his role in London and search for a job in New Zealand once he landed. 

“I know some people get really worried about having a job lined up before they come back, but I have always been a big believer of just taking a punt and trusting that it will work out. I think you have to be prepared to just be hungry and hustle and be motivated to find the opportunities.”

And hustle was what Jeremy did, despite not actively seeking a role from the UK he did start reaching out to his networks to get a feel for the current market in New Zealand and discover what opportunities were available. 

“I was quite proactive, reaching out to people I knew who were at companies that I’d previously worked for. I was lucky enough to talk to a company I worked for a few years back and they have an opportunity in New Zealand which seems promising. That was a little bit of luck but I think sometimes you make your own luck.”

Jeremy says he has noticed some positive changes in the job market, at least in his industry and he also feels his UK experience is being valued by most of the employers he has spoken to. 

“There seems to be more senior opportunities in New Zealand now than there was when Ieft, I think there are more corporations based in New Zealand now, whereas in the past they seemed to be based out of Australia. I have also found the salaries, in my industry at least, to be pretty competitive, the roles I am looking at right now are paying pretty similar to the UK.”

“I think if you do have that offshore experience you want to look for roles with a company that has a global presence or at least an understanding of international markets. That is really where your skills will be valued. I was at a job interview yesterday and the person interviewing me said ‘I think the fact that you’ve worked overseas and you’ve seen how well the brand works there will inspire our team here’ so he was looking at my experience and saying, that attribute, absolutely, to having you on board.”

While it’s still early days, Jeremy says so far he has found the transition back to New Zealand fairly easily, and as someone who loves the outdoors and outdoor activities he’s enjoying the start of the New Zealand summer. 

“I think the outdoor lifestyle is as good as it ever was, if not better. Sports like mountain biking or kitesurfing have really grown since I left and the opportunities to get involved and be part of those communities have grown. I still think New Zealand represents probably one of the best places in the world to have easy access to outdoor activities.”

After so long in London, Jeremy says he’s also enjoying New Zealand’s more laid back lifestyle. 

“One of the great things about New Zealand is it’s just super easy to sort things out when you get here, like bank accounts, cards etc. Things are just more relaxed. I’ve even found the job interviews to be more relaxed.”

And while he’s glad to be home, at least for now, he is a firm believer that the best things young New Zealanders can do is to travel and work overseas to increase their skills and be able to bring more experience back to New Zealand when they do eventually return. 

“The obvious benefit to working overseas is that you are exposed to a much bigger and more competitive market and it just hones your skills a little bit. You gain an understanding of the macro dynamics of different markets and the strategies businesses employ in those markets. You also get to work with more leaders in your field and ultimately that all builds your skill set. I also think it’s important for those people who do return to New Zealand to work with those coming through the ranks to inspire and encourage them.”

“I think New Zealand can be quite isolated and it’s important for people who are motivated and hungry in their career to go offshore and see what’s out there. Life is about experiences. At the end of the day when you get to 65, it’s not about how much money is in your bank, It’s about the memories you’ve made.”

Filed Under: Businesses going global

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