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Businesses growing at home

How did your volunteering experience and your passion for children’s health and wellbeing prepare you for the role you have at the Starship Foundation?

I had the privilege of working with the Life Education Trust for over a decade, I set up the local Manukau South Trust and I was on the national board. Seeing the work around inspiring tamariki to make positive choices was really energising and the more time I spent with families, the more I felt compelled to  leave a positive footprint, not only for my own kids but for future generations of New Zealanders.

It also gave me a greater perspective on what it’s like to work at the grassroots level. I got a birds-eye view. From the national board and at the local level you’re hustling away, rallying volunteers and connecting communities, and at the board level, you’re focusing your energies on making sure you’re fit for purpose, building capability, making sure you’re actually as impactful as you can be. So my experience definitely gave me that feel for how to roll up my sleeves but also a sense of direction in seeing where the path needs to go.

You’ve been with the Starship Foundation for three years now. Tell us about it!

Starship is one of the most trusted brands in New Zealand and has a long history of making a difference for Kiwi kids. We were challenged by Dr Michael Shepherd (Starship Clinical Director) to think “what does best in class look like” for a Foundation and a national children’s hospital? 

What we discovered was that we needed to double our income in order to achieve the impact  that we wanted. So we’ve been on a bit of a transformational journey over the last three years. I’m very pleased to say that we set ourselves a target to generate income of 20 million dollars by 2023 and we actually managed to achieve that last year. 

Our ambition is to give our children better health and brighter futures. We are a purposeful organisation, so how do we make sure that we are purpose-led? We’ve focused on having a great culture, where people feel valued and they know the impact we’re actually having. We have invested in deeper and more meaningful relationships with our donors and getting our supporters to work collaboratively together to have a greater impact. 

We’ve invested in ‘extraordinary’ storytelling, ensuring that people know that any little amount of money makes a huge difference when added to what others give. One of our partners is Mercury. Their customers on average give $3 a month as part of their bill, but collectively it contributes almost one million dollars a year to the Foundation. Everyone can make a difference and just being able to demonstrate those impactful stories as well as our national brand story is just soo important. 

There’s still that perception that we’re an Auckland hospital, but Starship works for all of New Zealand’s children. And we’re not just a hospital service – we have a thousand community clinics, we have our national air ambulance service, we’re in every touch point throughout the country supporting all of our GPs and all of our hospitals as well. Ultimately we’re trying to make it easier for our donors to get involved. 

We’ve also been engaging with different audiences, including a younger and more diverse audience, and like everybody we’re also building our digital capabilities. It’s really exciting.

What are your priorities for the Foundation over the next three years? Can you share your “North Star” with us? 

We’re really focussed on investing for impact in four key areas – Saving & Extending Lives, Child Wellbeing & Whānau Support as well as Prevention & Equity. We have about $35 million dollars worth of impact programs in play that are designed to save and improve lives through advancements in clinical care or keeping our children out of hospital and healthy in their community with preventative programs. We’re anchored in child centered care and whānau support, ensuring that no child is left behind because of their geography or ethnicity. 

Our most urgent and vital need right now is the expansion of PICU – our Paediatric Intensive Care Unit. That’s our immediate priority. We start breaking ground at the end of this year, and would like to have the first stage up and running by winter next year with the entire project completed by 2023. 

But if you ask what our “North Star” is, it’s actually about us shifting the dial and decreasing health inequities for our tamariki.  That’s where we’re focusing our efforts, that’s where we need increased innovation and investment.

Through all our conversations with the teams in Starship, a common thread is their passion to do good. What inspires you the most about working for the Starship Foundation?

It’s the ability to play a part in giving children brighter futures. It’s the children and the families that get us up in the morning and give us a spring in our step everyday. There are so many wonderful experiences that you get with families.  One of the key roles of the Foundation is whiria te tāngata, weaving the people together, and that’s exactly what we’re doing. Everyday we weave generous donors with incredible clinicians, brave children and family. It’s humbling and it’s energising.

One of the most memorable stories that I have was actually in my very first month when I joined the Foundation. I spent an evening with a couple who had donated an O-Arm which is a 3D imaging machine. We then met with the surgical teams who had finished their first day of surgeries using this new generously donated machine. And, that evening we met a couple of families which normally we wouldn’t have been able to do because it usually would have taken days or weeks for them to have their initial recovery. We had it in hours, and I sat there and thought ‘oh my goodness, from weeks to hours’ that’s the sort of impact that we have thanks to the generosity of our donors. 

Is there a particular Starship story or experience that comes to mind when thinking about the impact of Starship for all of New Zealand’s children?

Unlike other charities with a single minded focus, there are so many parts that we play. We actually have more than 150 programs in place and they’re impacting Kiwi kids and families in so many different ways. From intensive care through to research in diabetes, there’s a vast array of extraordinary stories at play every day.

When I think about why I actually joined the Foundation in the first place, my children’s half brother has type 1 diabetes, and he almost lost his life and eyesight in his very first year. He was actually the youngest child to be diagnosed with type 1 diabetes and in those initial tough few years, he went back to England for three months of the year to be able to access a particular technology that wasn’t available in NZ at the time. Seeing how my childrens’ brother’s life had been transformed was amazing. He had a childhood and was able to go to school, he was able to play with his brothers. I realised that I wanted to play a part in making a difference for families all over New Zealand and I’m really proud that we’re investing a significant amount towards research into diabetes. 

One of the things we’re working on is ensuring that that technology is available to every single child in New Zealand, and not just for those that can afford it. That’s what I’m most proud of that the Foundation does. We run pilot programs always thinking about what future care programs could do differently. The government can only afford to carry on the services as they are now, and we have the ability and  generosity of donors to actually be able to change that and shift the dial. 

What does the future look like for New Zealand children’s health outcomes?

I think we’re in a really challenging situation without a doubt. We can’t deny that our health outcomes are not where they should be. We rate 38 out of 42 in terms of child wellbeing in the OECD and a lot of that is systemic issues related to child poverty. Any solutions are not just looking at hospital care solutions but holistically looking into healthy, affordable housing and access to healthcare. 

What I see is a real desire for us to get on top of this and address it. There is a real push to do things differently and think about a health system and model of care that could be quite revolutionary. I feel optimistic about the conversations we’re currently having and the investment that we’re making, and, that we are going to shift the dial on our health outcomes. It’s not going to happen over night- it’s going to be a slow journey but I feel optimistic about embracing that journey now and getting it underway..

Why is overlaying everything the Foundation does with an equity lens so important today? 

We all recognise that in Aotearoa New Zealand, people have differences in health that are not only avoidable but unfair and unjust. Equity recognises different people with different levels of advantage require different approaches and resources to get equitable health outcomes. Inequity exists within almost all aspects of health care in NZ – Starship is no different. For this reason, we are overlaying an equity lens on all that we do and across all of our investment into our impact programs.

What has working at the Starship Foundation taught you?

To be grateful to have happy and healthy kids; to be grateful to be surrounded by people who are compassionate and generous. I’m learning and growing every day. I don’t come from a medical background, I come from an fmcg, telecommunications and wellbeing background so health and being in this industry continues to be a learning experience for me. 

There are so many unsung heroes in the hospital – it amazes me how there are children having life-saving surgery while we’re having a cup of coffee. Our survival rate in PICU is 96% which is incredible, but in those challenging times, I always remember one family saying “thank you for making the unbearable bearable”.

What are you the most proud of since starting at the Starship Foundation?

I think the thing I’m most proud of is our journey through Covid. I felt so proud of our team rallying together. I remember before we went into lockdown, Starship General Manager Emma Maddren gave me a heads up saying, “things are going to be very different next week and we’re going to need a staff and wellbeing centre to start in three days”. Our team dropped everything to get this up and running. 

We worked with our donors and our corporate partners and just made it happen. And in turn we built a whole range of skill sets. Our digital capabilities went through the roof and our relationships grew so much stronger. The things we didn’t think we could do, we just suddenly found solutions for – it was amazing. We always talked about connection, communication, clarity and care – if we can keep making those things happen, we can make it through. And we’ve come out a stronger organisation for it and that’s fantastic because it means we can have a greater impact.

What are your hopes for 2021?

My hopes for 2021 are a clarity of vision and a pathway to reduce child health inequities (oh and to raise the last $7m we need to expand Starship’s national intensive care unit (PICU) –  our most vital and urgent project to date).

Starship is New Zealand’s national children’s hospital.  Since 1992 the Starship Foundation has contributed more than $150 million into Starship, making a real difference to children across Aotearoa every day. The Foundation invests in impact programs designed to accelerate world class health care, creating brighter futures for our tamariki and their whānau.  

The Starship Foundation are currently undertaking their largest fundraising challenge to date, looking to raise a total of $15 million to expand the Paediatric Intensive Care Unit. Find out how you can get involved to create a brighter future for New Zealand’s children at www.starshipICU.org.nz. 

CONTRIBUTOR

Aisha Daji Punga

CEO

The Starship Foundation

Kea member


HOW KEA CAN HELP YOUR BUSINESS GROW

Kea Connect

Kea Connect is a free service that will help your business grow offshore. We connect you personally with regional, sector-specific experts and peers.

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Resources

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READ MORE

Jobs Portal

Looking for the right talent for your team? Reach our global Kiwi community through the Kea international job portal. 

READ MORE

Filed Under: Businesses growing at home Tagged With: donations, Partnership, Philanthropy, Starship Foundation

WHAT ROLE IS THE MIND LAB PLAYING WITHIN THE DIGITAL BOOST PROGRAMME? 

The Mind Lab has partnered with MBIE to deliver the learning platform that enables businesses to jump on to DigitalBoost.co.nz  to learn how to digitise their business. This includes a range of key categories including Websites – eg. design, search engine optimisation, eCommerce, autoresponders, Digital Marketing, Social Media and Digital tools that make business easier. The learning journey is self-paced and video based, which means businesses can start their learning focused on the topics they are interested in and at the level of understanding they already have. These videos are either ‘How-to’ instructional videos or real-life case studies that showcase how other businesses have adopted digital tools and channels to grow their business.

The Mind Lab’s Digital Boost team also hosts daily Q&A sessions with experts from organisations including Xero, Google and Shopify, as well as local providers who provide expertise on everything from developing brands, integrating booking systems or optimising email marketing databases. Twice weekly we host live online ‘Fireside Chats’ with small businesses owners who have adopted new digital processes in response to Covid-19, even in lockdown. 

WHAT ARE THE BIGGEST CHALLENGES/BARRIERS FOR SMALL BUSINESSES TO DIGITISE?

There are plenty of common challenges between the thousands of New Zealand businesses using DigitalBoost.co.nz. The first barrier is the very real fear of not understanding what to do first (or second) or being out of their comfort zone. This can include an unfamiliarity of language or concepts. It has to be said that digitalisation has a lot of acronyms which can have a high intimidation factor for someone starting out.

Another common fear is the perceived high cost of ‘going digital’. Many businesses we talked to have previously been burned by spending a lot of money on technology, systems or advice only to see little business growth. We have found it is really important to explain how low cost digital has become and how many of the tools are free or only have a low monthly subscription cost.

We also have a 7-day a week support team who can help demystify any of the areas where a business owner has questions or needs more help. Often this can be around what order they should do things? eg. should they start with a Facebook page and then create a website or vice-versa? What we have discovered is the process of learning is often a family affair. We see plenty of children (of all ages) helping their parents to digitalise.

WHAT EFFECT DID COVID-19 AND SUBSEQUENT LOCKDOWNS HAVE ON SMALL BUSINESSES WILLINGNESS TO DIGITISE?

The rate of digitalisation has been super-charged in a way we could never have predicted. Globally the rate of digitalisation sits between two and five times faster than pre Covid-19 and the advancement of digital tools to support online shopping, banking and collaboration has advanced (according to McKinsey) by five years in a period of eight weeks in 2020. It’s hard to imagine that in December 2019 there were just 10 million daily Zoom users that increased to 300 million users each day by the end of March 2020.

This truly shows how quickly people created workarounds to combat the lockdown effect that made millions of businesses move fully online almost overnight. In Aotearoa our digital adoption rate has been much lower than other countries.  Oddly this is a negative in the overall scheme of keeping our economy going and bouncing back stronger. Our shorter lockdowns deflected the significant turmoil that was experienced in countries where 2020 was almost a continuous series of lockdowns. As a result, our initial wave of digital adoption slowed down very quickly once we got back to a more ‘business as usual’ environment. 

WHAT OPPORTUNITIES DO YOU BELIEVE THIS RESURGENCE IN INTEREST IN DIGITISATION WILL HAVE FOR NEW ZEALAND?

There is plenty of excitement and progress by the Kiwi businesses who used 2020 to learn and to adopt new business practices –  but we have a long way to go to come even close to the digitalisation adoption rates of other countries. The high percentage of small businesses in Aotearoa has somewhat buffered our business owners from the massive technological advances that other larger markets have made over the past year.

While some local businesses might celebrate our ability to go back to old ways faster, the reality is the new rules of online engagement have been rewritten through the chaos of Covid-19 and there is no going back to the ways of the past. The very minimum requirement for a business today is a highly functional website – designed to be viewed on a mobile phone – and daily engagement with customers via social media eg. Facebook and Instagram.

WHAT WOULD LONG TERM SUCCESS LOOK LIKE FOR YOU?

I am the biggest champion of the New Zealand small business economy. As a small business owner I know all too well the pressures and time constraints that come from growing a business from the ground up. However, having oversight of how businesses have changed over many years has provided me with first-hand experience of how beneficial digitalisation is. Even low levels of digitalisation can immediately improve business processes,  and remove risks and time challenges of having people manually processing sales data, invoices and payroll. 

It doesn’t take long before you realise how much unnecessary time you can spend doing things that software does faster and more cost effectively. My dream would be for business owners to start with baby steps and see how quickly digital pays off in terms of money and time. The global digital adoption curve is already well ahead of where New Zealand is and soon it will be very hard to catch-up as that boat will have sailed.

IF YOU COULD GIVE ONE CHALLENGE TO NEW ZEALAND, WHAT WOULD IT BE?

I would love Aotearoa to become a learning nation. Right now, as it stands, we spend a very small amounts of our time actively involved in formal learning. In a given year the vast majority of adults in New Zealand commit no real time to the development of new skills and knowledge. Compared with other small advanced economies we have become complacent about learning and to staying in-the-know about the technologies and tools that have changed the business world. This is truly a case of ‘you don’t know what you don’t know’.

My challenge to business owners is to jump in and start the journey of learning as there is nothing more rewarding than the feeling of success that comes from knowing how to grow your business and what is possible, even on the smallest of operational budgets. I would love to see 2021 as the year we all commit to deploying new ways of working, selling and connecting through digital adoption. It may be a year or more until life starts to feel a little more familiar but I know that even if outwardly the world looks the same after vaccines have been widely administered the way we buy, sell, share, work and trade has changed forever.

CONTRIBUTOR

Frances Valintine CNZM

Founder & CEO

The Mind Lab & Tech Futures Lab

World Class New Zealander


HOW KEA CAN HELP YOUR BUSINESS GROW

Kea Connect

Kea Connect is a free service that will help your business grow offshore. We connect you personally with regional, sector-specific experts and peers.

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Looking for the right talent for your team? Reach our global Kiwi community through the Kea international job portal. 

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Filed Under: Businesses growing at home, Global Kiwi, Kiwi coming home, World changing Kiwi Tagged With: digital, Digital Boost, Digitisation, Frances Valintine, MBIE, The Mind Lab

Tell us about HTK Group and the values that underpin your mission? What can other New Zealand businesses & entrepreneurs learn from this approach?

HTK Group exists to work with Māori and indigenous groups to help them grow their business potential, whānau prosperity and economic wealth. We offer a range of services, including strategy planning and advice, project management, business continuity planning, enterprise start-up, broader mentoring and advice, and more.

HTK Group is a values based organisation, and our community can expect our organisation to follow certain core values and principles:

  • Whanaungatanga – we work with our people, for our people, and by our people
  • Manaakitanga – we foster and nurture strong and meaningful relationships
  • Rangatiratanga – we build prosperous and sustainable futures
  • Tuturu – we are open, honest and trustworthy
  • Tohatoha – we value reciprocity
  • Aroha – we are passionate about the success of our people
  • Te Tiriti – we value the principles of Te Tiriti

What is also important is what we expect from our team internally – it’s important for us that these values aren’t just stuffed in a draw. We have therefore framed up internal principles to ensure that what is expected externally, is possible within the team.

  • He waka eke noa: We are all on the same boat, and unified. This ensures that when we engage with externals we are unified in our approach.
  • Purpose: what we are trying to achieve through our purpose, is larger than the individual. This acknowledges that while we are strong individually, we are stronger when we work as a team.

Whether an entrepreneur new to the world of business or a more established organisation, having this awhi (support) from a collective of diverse talented kaimahi (staff) committed to the kaupapa (purpose) will lead to a business growing authentically.

Part of your mission is to encourage Māori and indigenous entrepreneurs to think about going global from day 1. How can our business support ecosystem best support businesses to do this?

Focus on the long-run, not the short-run. This leads back to our values and culture. Māori tend to think holistically – instead of thinking what the next couple of years will be like, we ask ourselves what we want the next hundred years to be like for our families and for our people. 

It’s all good to go global, but in terms of how you go about it, you have to ensure you do it in a way that ensures long-term longevity. 

Your Tu Matahiko – Digital Enablement and Capability Program serves to empower Māori businesses on their path to digitisation – why is this a priority for HTK Group?

It’s about the fact that there is a divide between mainstream business and Māori business. As there has been a lot of movement and activity over the last 30 years, it’s been difficult for Māori business and communities to work quickly to adapt. We have a responsibility to provide a lot more access to business if we have that knowledge base. We have a team of highly talented individuals with this knowledge, and now it’s about leveraging our own experiences, on top of the networks we have, to bring our people up to speed to close that divide. 

This will ensure there is a level playing field, and that Māori businesses have the right foundation to get the right advice, not only from an operational standpoint (i.e. legal and accounting), but also around how to utilise the latest technology to build efficiencies.

What are key things you think businesses need to do to go digital?

Businesses need to think in two spaces:

  • Think of going digital as a way to optimise existing systems
  • Think of going digital as a way to transform – implementing emerging technology to further efficiencies. 

On top of optimisation and transformation, lies a challenge around access. We need to provide access, which is an opportunity for communities like HTK and Kea to open new conversations and avenues for expert advice and guidance. 

What do you see as key opportunities for Māori businesses? Are there any trends that you see from the entrepreneurs and businesses you’re working with day-to-day?

Due to our culture and the values embedded within, Māori businesses have a lot of opportunity to build long-term successes and grow lasting relationships that will ensure their success. 

Māori businesses are smart as they look at things holistically (as above). We don’t approach situations or decision-making in a linear way. This isn’t specific to Māori, lots of other cultures think holistically too, and focus on the collective as opposed to the individual. 

The fact that we think holistically and focus on long-term output means we aren’t transactional in our dealings with others. We focus on relationships, and working together to ensure that the success of our people is at the core of how we live and conduct business.

Another aspect is the fact we have generations who have been in labour intensive industries, we have a huge opportunity to incorporate technology to solve problems that our people had to do manually. Utilise the wealth and knowledge that Māori groups have had in the sectors they have been prominent in over the last 50-100 years, and apply technology. When we have this solution to solve a relatable pain-point, then they can take this solution to the world.

Can you share a success story with us?

One passionate entrepreneur we worked with recently was Sonia McManus (Ngāi Tahu) who creates sustainable jewellery.

Sonia’s business, Sonia Therese Design, has grown organically over the past six years through whakawhanaungatanga (building relationships with others) and the stories her beautiful pieces tell. However, like most businesses across the motu (country), she too was impacted by Covid-19. 2020 highlighted the need to solidify her digital presence and ensure she had a robust website to better support the ongoing growth of her business.

We worked with Sonia to support her digitisation. One priority improvement was to help Sonia with building a bespoke, enduring e-commerce solution that would interface seamlessly with her back office integrations, while providing a beautiful customer experience. TU Matahiko introduced Sonia to Magnum, an e-commerce service provider within the programme. After just one meeting with Magnum, Sonia had drastically changed her view of the purpose of her website.

Building the global presence of Sonia Therese Design remains a long-term ambition for Sonia, and TU Matahiko has been instrumental in helping her chart a pathway towards this, “TU Matahiko has given my business the chance to explore and adopt leading edge technology,” says Sonia. “I want to take the messages of my tīpuna into the global stage through my work. I now have the opportunity to do this – I finally have the confidence to share this authentically with the world.”

For more case studies, see here. 

HTK work with a diverse range of Māori and indigenous businesses to drive growth and connections. Visit htkltd.co.nz or reach out to Riki at [email protected] to learn more.

CONTRIBUTOR

Riki Manarangi

Chief Innovation Officer

HTK Group

Kea member



HOW KEA CAN HELP YOUR BUSINESS GROW

Kea Connect

Kea Connect is a free service that will help your business grow offshore. We connect you personally with regional, sector-specific experts and peers.

READ MORE

Resources

Kea is here to help New Zealand businesses grow offshore. Be inspired and hear advice from businesses who have created their export path.

READ MORE

Jobs Portal

Looking for the right talent for your team? Reach our global Kiwi community through the Kea international job portal. 

READ MORE

Filed Under: Businesses growing at home, Kea Connect success stories Tagged With: Accelerator, Business, Entrepreneurs, HTK Group, Maori

Tell us about TE WAI and what drove you to launch the business?

TE WAI™ ~ ‘The Water’ is a New Zealand created hydrating, fine-mist facial spray featuring five native extracts Kawakawa, Manuka, Kowhai, Mamaku and Pohutukawa infused in pure New Zealand water. 

Kawakawa has anti-microbial and analgesic properties and reduces inflammation. Manuka assists with healing. Kowhai is perfect for cleaning and moisturising. Mamaku has soothing and moisturising properties. Pohutukawa promotes soft youthful skin.

Te Wai delivers an immediate increase in skin moisture and hydration to energise and revive the skin in one quick spritz, helps set makeup, cools hot sweaty skin, nourishes the skin and provides an enhanced, bright and fresh look. 

There is no other product in this format on the market offering these botanicals and this New Zealand provenance. So much so TE WAI is determined to take on the big players in the $1.7 billion global facial spray market. While still in its first year of market launch, TE WAI has just been announced as a finalist in this year’s UK Pure Beauty Global Awards. 

All this came about when TE WAI co- founders Brooke & Carrick Graham returned home from overseas, and wondered how they could best share New Zealand’s irrepressibly wild freshness with the friends they’d left offshore.

A full three years in development, Brooke and Carrick set out to capture the uniqueness and healing properties of New Zealand’s native flora and deliver these via a hydrating fine mist facial spray, all wrapped in the provenance of the country they love.

What was your initial approach to funding? 

Like many New Zealand start-ups, they are fully self-funded by the co-founders. As brand and consumer awareness has grown, alongside actively pursuing  new overseas market opportunities for TE WAI, the founders remain open to new investment and capital streams.

What were the key decisions the business needed to make to extend offshore? 

The focus has always remained on the TE WAI brand particularly when engaging in discussions with overseas parties. There has to be a good brand fit as from day one, we wanted to build an internationally recognised New Zealand brand. To achieve this we are passionate about working with people around the world that share the same enthusiasm for TE WAI (and for New Zealand), which has sometimes meant focusing on smaller distributors than expending considerable time and effort on big-name companies where TE WAI could get lost in the mix. 

In terms of key decision-making for the business another element important to us was having agreement between the co-founders on market entry initiatives. It sounds self-evident but we wanted this to be a team effort and recognise that we both have strengths and weaknesses, so ensuring we play to those strengths are essential. 

Where have you exported to, and what have been the key challenges throughout your export journey across these markets?

Like any bright-eyed entrepreneurs the sheer size and scale of China beckoned brightly. We’ve learnt, despite working with a talented Chinese marketing contact, having Daigou ‘product experience officers’, and TE WAI on Taobao and with New Zealand based Chinese traders, there’s not a lot of love for a brand unless you’re prepared to drop your price and throw a significant amount of money to advertise it in China.  These experiences have certainly reinforced the point of working with people who are passionate about the TE WAI brand.

Instead we took the approach of being more strategic in our marketing and building overseas market entry points. This has led to sales in Australia, Singapore and early-stage discussions that would see TE WAI entry into and available across the GCC markets and in India. We’re also specifically targeting a number of other markets to build and support the TE WAI international brand positioning strategy.

Tell us about your experience with Kea Connect since reaching out in 2018?

We were aware of Kea Connect and that it facilitated connections to other New Zealanders around the world. When we reached out to Kea we were amazed at the level of support and enthusiasm offered to us from day one. This support has been fantastic and has allowed us to directly engage with people in-market as we started exploring exporting opportunities. 

We utilised Kea Connect as a sounding board for the TE WAI concept, shared our initial MVP with Kea Connections for feedback and market validation. Thanks to these connections and conversations, New Zealand now has a brand that is taking on global cosmetic brands. 

How has TE WAI grown since 2018? 

Don’t you love this question. Taking an idea and then developing a formula, finding a delivery vehicle (hydrating, fine-mist facial spray), creating a brand story and Trade-Marked brand, identifying sustainable packaging options, then creating a MVP for market testing, manufacturing options has seen the TE WAI journey spread out over three years. When we finally took delivery of finished goods it was four days before New Zealand was moved into Level 4 lockdown thanks to Covid-19. That week, a key consumer market for us – international tourists, all but vanished.

Not deterred, we have subsequently focused on ‘Bringing a bit of New Zealand to the world’. It’s early days, but with initial sales in New Zealand, Australia, Singapore, China, and market entry planned for the GCC and India, sales of TE WAI are expected to double over the next six to twelve months. 

You were recently announced as a finalist in the UK’s Pure Beauty Global Awards – congratulations! How did this come about?

A motivating factor being the creation of TE WAI was to capture a unique expression of New Zealand and build a brand that supported this great country of ours. As we started creating TE WAI we knew we had something quite special particularly as New Zealand has some of the most amazing botanicals in the world.

As part of the strategy to ‘Bring a bit of New Zealand to the world’ we’re very proud of TE WAI and believe it can compete against the best offerings in the US$1.7 billion global facial spray market, hence entering the UK’s Pure Beauty Global Awards.  We’re absolutely thrilled that TE WAI has been announced as a Finalist.

It’s also recognition and a huge vote of confidence in the New Zealand businesses that have helped us on this journey – we wouldn’t be here without their help.

For businesses that are considering whether they are ready to expand, what would be your top piece of advice?

Give it a go as nothing ventured nothing gained. 

CONTRIBUTOR

Riki Manarangi

Chief Innovation Officer

HTK Group

Kea member



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Filed Under: Businesses going global, Businesses growing at home, Kea Connect success stories Tagged With: Kea Connect, Skincare, Te Wai

Can you tell us briefly about your professional background?

My professional background has been a journey that was initially anchored in accounting and finance, a skill I learned from my parents who managed our personal and whānau affairs, not through a love of learning math or accounting at school (my High School experience in South Auckland is another story!). When I arrived in NYC in my mid-twenties I discovered a global community, quickly drawn to places like the United Nations where a friend invited me to a staff party and I was brushing shoulders with Kofi Annan – I guess I realised that I had this immediate access to this global arena and from that point on it shaped my tertiary studies in NYC and where I wanted to work. I had the option to decide on an entry role either at the UN or with the Ministry of Foreign Affairs and Trade (MFAT) and I ended up showing my allegiance to NZ, spending around ten years working for both MFAT and then NZTE. A decade in with a NY degree and growing family, I started my own company managing events and projects in the US for New Zealand and US non-profits. Ultimately this directed me to the well-oiled machine of philanthropy in the US which is both a fascinating and challenging space to work in.

What influenced your decision to return to Aotearoa?

It has always been the dream to return to Aotearoa one day and I made a personal commitment to myself and my whānau to be able to set my feet on home soil every year I spent away, which means I’ve flown across the Pacific at least 22 times in each direction, the last 12 of those journeys with children in tow. In February 2020 we had committed our twins to fabulous schools in NYC after a gruesome application process, and declared to our whānau that we’ll be moving permanently to Aotearoa in 2033 to finally settle after the kids had graduated… Covid changed all of that!

We were on one of the last flights out of Houston a month later, arriving in NZ one day before the country went into level 4 lockdown in March. We found a place to quarantine in Auckland through the kindness of friends “stuck” in Chicago, which ended up being our interim rental here. Beds were left unmade in our small NY apartment which is now almost packed in boxes awaiting our next move…

As a Māori woman business leader who has recently come home, what have you noticed about the culture and society in New Zealand and how they respond to female ambition?

I’m not sure what female ambition is, other than to speak from the perspective of being a mother who will always fearlessly advocate for my children’s needs and rights to the very best standards this world can offer. Being a Māori woman who has had to navigate a dominant white patriarchal society, education, corporate, business structures and systems all of my life, that have persisted over the generations due to colonialism in Aotearoa, it has been a life-long journey that requires resistance, grit, fortitude and the need for space to reflect, recover and heal.

As a business woman returning to a corporate New Zealand environment after being in the US so long, I’m inspired to see the many thriving fellow Māori women – and men – business owners, executives and community leaders and it feels great to be in affinity with other Māori entrepreneurs after being one of a small few in the US. [The “Offshore” view of Māori is an entirely different range of tensions which is another article in itself.] Outside of the Māori business landscape however, I am also appalled at the lack of infrastructure in NZ to champion equity for Māori and other marginalised people in Aotearoa and have noticed a disconnect or delayed response between mainstream New Zealand and movements such as #MeToo and #BlackLivesMatter compared to other parts of the world. The intersection of gender and race is an important space for me to interrogate and I don’t think that NZ is as progressive as we might like to think we are. All we need to do is to look at just a few of the terrible statistics out there such as the 63% of incarcerated women in NZ being Māori when the Māori population sits around 15%; that outstrips all in the OECD and is systemic. And that is in a country that’s had legal prostitution since 2003 so to me it suggests that being Māori has worse outcomes than merely being a woman in NZ, so being a Māori woman? Good luck!

I feel there is so much more emphasis in NZ on the concept of “equality” which is not as targeted nor as transformative as an equity lens offers, which also requires us to address the past wrongs that can bring about a level playing ground in order for Māori, Pasifika and other marginalised communities an ability to compete and thrive in “Corporate NZ”. Just look at the introduction of a Māori procurement policy for the $42B goods and services with the NZ government – I could not believe that in 2020 NZ still did not allocate a portion of it’s governmental contracts specifically for Māori suppliers, especially when I have been able to access government contracts in NY for years as an Indigenous woman business owner. Australia has had an Indigenous Procurement Policy in place for years as well. Here in NZ we are supposed to be in partnership under Te Tiriti and this is not at all reflective of a partnership in the economic development sense. How has this been ignored for so long when NZ’s CANZ partners are performing better on this particular measure?

You’ve recently joined the Courageous Conversation Aotearoa Foundation as the Executive Director. Can you talk to the work that the Foundation does? Why is it so important?

I have long admired the Courageous Conversation™ framework which I came across in New York as I navigated the independent school system for my children. The founder Glenn Singleton who hails from Baltimore presented to my daughter’s NY school around 2015 and it was the first time I felt as though someone was able to harness a room full of people from different races and disparate life experiences to engage in a conversation about difficult and often uncomfortable topics on race and racism and how it impacts our lives, families, schools and workplaces and systems. I joined the US board of the Courageous Conversation Global Foundation in 2017 and after returning to NZ in 2020, followed by the killing of George Floyd that saw protests all over Aotearoa while also acknowledging issues Māori had been voicing for generations, the time was right to establish the Courageous Conversation Aotearoa Foundation. The work speaks for itself and has been self-sufficiently growing in the private and governmental sectors here in NZ for six years already so the Foundation is built on a proven method and deliverables thanks to an incredible team that understands the importance of authentic Treaty-based partnerships.

Grounded in Te Tiriti we offer a protocol for healthy and productive conversations about race and racism, deepening our collective understanding of racial equity. The aim of the Foundation is to offer this protocol and learning to the community for free. This work is important not just for those who need additional support, but for all in our community so we can collectively address these issues and live to our fullest potential in this world. It can’t be built on the backs of the already marginalised few. It’s also evident that when diversity, inclusion and equity policies are prioritised within corporate entities, that economic outcomes improve – just ask one of the global companies headquartered in the US. If the backlash from #BLM didn’t highlight that I don’t know what will. We’re still interconnected economically, otherwise we wouldn’t care what is happening with foreign trade, in the stock market or with exchange rates.

Courageous Conversations works to elevate racial consciousness in Aotearoa. After being away from New Zealand for so long, have you noticed any change in racial consciousness since you’ve returned?

I can’t say I’ve noticed much change in racial consciousness in mainstream New Zealand upon return, but 2020 was a big year shifting perspectives I think. The attempts that Stuff made to acknowledge the prevalence of racism in NZ media / society was encouraging, but I always go back to those who are at the decision-making table. Who is on your executive leadership team, your board of directors, or the stakeholders who hold economic power that are able to both financially and spiritually champion these efforts? It is uncommon to think of the spiritual sense within a corporate entity but there is more demand for an integrated work-life-environmental balance so I believe it’s important to speak to this aspect. This is not an overnight fix but an ongoing commitment that requires a type of unrelenting perseverance and non-negotiables to really reverse the many negative statistics we have in NZ. Ultimately it requires buy-in from the most senior in leadership. It requires courageous leadership which is why the Foundation will also be developing a Courageous CEO and Governance Leadership programme for both for profit and nonprofit (philanthropic) leaders.

I have to remain hopeful and it is encouraging to see the many change makers in the existing corporate NZ landscape – particularly in Diversity-Inclusion roles although in NZ these roles often forget to include the “Equity” piece, or they isolate the role so it’s not integrated across the organisation and ends up being tokenistic and not transformative. I do worry that this gives us a false sense of progress. Interests often default to the majority white patriarchal influencers that dominate our economic and political landscapes. This is why representation at the very top, matters.

The theme of International Women’s Day this year is #ChooseToChallenge. What is your challenge to New Zealand?

I guess my challenge to New Zealand would be to view the negative statistics as if they are impacting your own family, and then to interrogate why you wouldn’t do anything to make whatever changes you can make in your own lives, your community, your workplace or schools to address societal inequities. Imagine if that was your own mother or sister or daughter in prison – I bet anyone would fight tooth and nail to reverse that reality. We can each take a small step to look in the mirror, reflect and acknowledge how we can be part of the solution, to not just reimagine a better future for our mokopuna, future generations, but to actually use our positions of privilege, access and influence to help drive that change. March is not only International Women’s Month but it is also when we have International Race Relations Day and the tensions that have long existed around women’s movements, whether they be in the US or NZ, is that white women have often dominated the narrative which will always be contentious for women of colour. I know there are white/pākeha allies out there – I challenge them to come forward and to work in allyship with people of colour. The first step is to understand what an ally looks and feels like.

Is there a particular connection that you’ve made in your life that has amplified your career in some way?

I’ve had several connections who have amplified my career and often it’s been other women. There are at least five older Māori women in NZ who come to mind right now who I have admired and learned from. Those who helped me recognise what I needed to do to get up from the floor after being drop-kicked by a monocultural workplace, and stood by me along the way. It is also the two US-based NZ women of a similar age as me, who help me identify pathways forward when in oppressive environments. And it is has also been two incredible women, Bess Pruitt who sadly passed in September 2020, and her sister Harriett McFeeters, who are African American and have lived through segregation and the Civil Rights movement; they gave me a room to board in their family home in the Bronx and acted as ‘sponsors’ for my student visa so I could see out my BA in NYC, and then guided me through nearly every career turn that happened since. That’s the concept we understand as whakawhanaungatanga.

What’s a piece of advice that you would give to young women early in their career?

Identify your passion in life as early as possible and start working in that area as soon as you can. Sometimes accessing those spaces might not be in the form you imagined such as starting at an entry level, but gaining access is important so you can get a sense of the environment and internal practices. Challenge systems. Build relationships. Don’t be afraid to question things. Approach with trust that everyone is coming from the best intentions and be ready to stand your ground because one day you will need to.

What are your hopes for 2021?

I hope that in 2021 the world can eradicate the threat of Covid-19 which is impacting communities of colour at greater numbers than others, so that children around the world can return to in-person learning. And I hope that we never forget the impact of 2020 around the globe, that saw the simultaneous crises in both the pandemic and racial injustice. That needs to remain a turning point in this lifetime for the entire world to spur systemic change.

CONTRIBUTOR

Frances Valintine CNZM

Founder & CEO

The Mind Lab & Tech Futures Lab

World Class New Zealander

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Filed Under: Businesses growing at home, Global Kiwi, Kiwi coming home, World changing Kiwi Tagged With: Coming Home, international women's day, Maori, Sarah Smith

One of the key drivers of the ups and downs in New Zealand’s economy is not just the sometimes highly emotive toing and froing of the housing market, but the more fundamental cyclical changes in primary export prices. As a rule, when our export prices rise the economy’s growth rate accelerates from out of the regions into the cities. Wages growth picks up, retail sales strengthen, housing eventually benefits, migration can improve, and after a while interest rates go up along with the exchange rate – which has probably already risen anyway. 

As it turns out, with the outlook for world growth lifting sharply in recent weeks, and with China displaying high demand for New Zealand’s “soft” commodities (as opposed to Australia’s “hard” commodities like coal), some of our export prices have lifted firmly. 

The important one is dairying. At the most recent fortnightly Global Dairy Trade auction the average prices measure jumped by 15% after rising 23% cumulatively from previous auctions starting in November. Prices are now 39% up from a year earlier and at their highest level in seven years.

As a result, Fonterra have lifted their forecast for this season’s payout, and this will inject many hundreds of millions of dollars into the New Zealand economy. But here is where it gets interesting. The higher payouts don’t start right away for dairy farmers. They rise with a lag. Just as the farmers will be receiving far better cash flows, so too will tourism sector operators from early next year probably be seeing a potentially strong lift in cash receipts.

At the same time, we are likely to see net migration inflows lift anew, especially as Kiwis still overseas wanting to get back come flooding in. Plus, there will be growth-supporting rises in house construction, local and central government infrastructure spending, and stronger business capital spending generally which will likely be assisted by banks becoming more willing to lend to businesses.

But along with these new sources of growth there will be some new restraints. One is highly likely to be a higher NZD pushing towards US 80 cents – because that is what tends to happen when our export prices rise. 

In addition, very soon we are likely to see bank fixed mortgage interest rates rising in response to the now well-known rises in wholesale medium- to long-term funding costs around the world – in spite of central bank promises to keep floating rate costs low.

Very few banks outside of maybe the United States fund their fixed rate lending with floating rate borrowing. This process of “riding the curve” can be very dangerous and is actively avoided by banks in New Zealand especially.

There will also be some restraint on NZ’s growth gains from Kiwis diverting their $10bn per annum worth of foreign travel spending back towards businesses offshore rather than retailers of spas and motorcycles in New Zealand.

There will also be some restraint from worsening shortages of labour along with shortages of readily developable land around all the country (except Auckland where the Unitary Plan makes intensification quite easy). 

Overall, while the improving prospects for growth probably won’t be enough to convince the Reserve Bank that it should raise its official cash rate from 0.25% this year, it could be a very different story for 2022. This is especially so because of one very important thing which many people probably still haven’t cottoned on to.

A year ago, central bankers made the explicit decision to target the risk of keeping interest rates too low for too long in order to guarantee economic recovery post-pandemic. They did this knowing they can easily catch up on fighting inflationary pressures when they appear by quickly raising interest rates. That is what lies in prospect for the period 2022-24 at varying speeds around the world. As that happens, we should expect some fairly high volatility in exchange rates – with an upward bias for the NZD likely this year and next given the chances that our monetary policy tightening comes before moves in other countries. 

If you want much more information on the NZ economy and housing market in particular you can sign up for my free Tony’s View weekly at www.tonyalexander.nz

CONTRIBUTOR

Tony Alexander

Economics Speaker

Kea member


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Filed Under: Businesses growing at home, COVID-19 recovery Tagged With: agriculture, banking, dairy, Economics, economy, farming, finance, Housing, Mortgage

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