Businesses going global

What does International Women’s Day mean to you?

Jane: International Women’s Day is not only an acknowledgement of the role of women in our societies, but also a celebration of all women. It is also a reminder of the strength, courage and grace that all women possess. 

Nancy: Women gaining access and opportunities to workplaces which are supposedly male dominated is what International Women’s Day means to me. We must embrace and empower women and give them the recognition they need.

Ella: Conversation is the big one–a day to share, listen, and reflect on our unique (and not so unique) experiences as women. Thinking about how far things have come, and how far things have still got to go. It’s crazy to think my grandmother had to resign from her job once she got married. Taking a moment to celebrate our accomplishments, big and small, because in my experience, women usually don’t.

Hayley: Although women should always be valued and appreciated, I believe International Women’s Day provides an additional opportunity to give thanks to all the women in our lives. Those who raised us, taught us, inspired us. A day to acknowledge women’s achievements from the past, current, and those to come. 

Jemma: The meaning of International Women’s Day is twofold to me. It creates an opportunity to celebrate the achievements of women and girls and recognises the contributions they have made to society. It also stands as a reminder of where there is more to be done and focuses attention on issues such as the gender pay gap, violence against women and girls and gender discrimination.

Do you see any gender bias in your chosen industry? 

Nancy: Gender bias and diversity are often challenges seen when studying law and working within law firms due to unconscious biases. However, law has become much more open to equity of genders. I’ve seen DLA Piper embrace equity for both genders, with women in leadership roles within the firm and gender diversity across the firm. I hope other law firms are doing the same.

Ella: The animation industry skews towards being more male oriented. It took me until a few years into my career to consciously realise that all of the animation mentors in my life were men.

Hayley: Within nursing there is definitely a notable gender difference, as it is largely a female dominated industry. This seems to be due to women traditionally holding the more care giving roles within society. It can be tricky to point out any specific gender bias within the industry but perhaps there is a degree of social bias taking place. Although it appears, as a society, we long for a more progressive community, we must think… ‘do people consider it more socially acceptable to be a nurse as a female?’

Jemma: I feel privileged not to have seen or been subject to gender bias in my workplace. In my current and previous roles, there has been strong female representation in leadership which has been both reassuring and aspirational for a young female starting out in their career. I have however, continued to notice a pattern that female employees often take on more administrative roles (in addition to their core duties) such as organising staff morning teas and taking on roles in social groups and committees.

What do you think are some effective ways of counteracting gender stereotypes within the workplace?

Jane: An effective way of counteracting gender stereotypes within the workplace is disregarding gender entirely from the conversation when selecting the appropriate candidates for tasks. Educating yourself and others by learning about gender stereotypes and how they affect the workplace will also help reduce bias.

Ella: Try to avoid verbalising assumptions you might have about someone. Instead you can ask questions and listen. Having chats with other women in your industry about their experiences with gender stereotypes. For me, the wonderful community that is Panimation has been great for this. It’s an online, and in person, community for women, trans and non-binary people who are in the animation/motion design industry.

Hayley: I believe an effective way in which we could go towards counteracting the gender stereotype seen within nursing would be to portray women in nursing as knowledgeable individuals whose nursing responsibilities expand vastly beyond the simple patient cares. There is far more to the role than bed washes. Providing insight into the side of nursing where these women are responsible for making critical decisions, whilst performing life-saving treatment under difficult circumstances, highlights the complexity of the role and the exceptional depth of knowledge required to maintain the safety of our vulnerable patients. 

Jemma: Continuing to bring awareness to the issues that exist and ensuring that training and resources are available to counter bias (including unconscious bias) is important. Women championing other women is also a positive way to empower women in the workplace.

As someone just starting out, what changes would you like to see to increase equality for women over the course of your career?

Nancy: I would love to see workplaces addressing and putting unconscious bias in the spotlight so that more people are aware of the problem. 

Jane: Changes that would increase equality for women can begin with recognising areas in the workplace where women don’t have as much of a presence or are not utilised and initiating conversations around improvements for these areas.

Ella: Equal pay. In 2022, US women on average earned about 82 cents for every dollar a man earned. In 2002, it was 80 cents–how have we not seen much change in 20 years? Men in positions of power recognizing talented women, and supporting them into more leadership roles. That way when the next Ella comes along, her set of mentors are more diverse.

Hayley: One way in which I would like to see some positive change to increase equality for women would be to see a rise in pay comparative to male led industries. This is a very topical discussion point at the moment within the nursing realm of healthcare. Furthermore, I would love to see additional monetary compensation for having completed various levels of post graduate study. I believe this additional increase in pay would provide greater incentive for ongoing post graduate study. This would present more opportunities for females to progress throughout their career and occupy senior roles and responsibilities.

Which female leaders or people do you look up to? Why does this person/people inspire you?

Jane: Two female leaders that I will always admire are my two grandmothers. My grandmothers are incredibly hardworking, and their work ethic has always been a source of inspiration for me to work hard as well. Their early morning starts, endless days in the plantation fields, and late nights in the kitchen were the reasons why our family was able to build a wonderful life when we migrated to New Zealand. They personify resilience, strength, and selflessness. I am constantly inspired by the way they never fail to support others before themselves. 

Nancy: Tiana Epati, an Auckland Girls Grammar Alumni student who is now a senior litigation lawyer, inspires me. After seeing her speak at school, I saw the stereotypes she was challenged with. Being Polynesian, a judge once thought she was in the courtroom to face charges; however, she was the lawyer. I respect her commitment, morals and her embodiment of a strong wahine. I also look up to the women from my mum’s side, including my mum, who strongly believes in education and schooling — sacrificing family and homeland for my siblings and me to access a better future and way of living. I now see the privilege gifted to me, seeing many Pacific Islanders who do not get this opportunity. I admire my mum and the females in

her family who see education as a way to have a voice, make a change and be better for our people.

Ella: I mentioned earlier about not having female mentors when I started out, but I’m thankful I now have an array! One is my friend and former colleague, Director, Natalie Labarre. She’s a great listener, communicator, and of course has a bucket load of talent. Her supportive energy always lifts people up around her. She’s a unicorn! I also can’t not mention my mum, Jude Dobson. She’s had her fair share of obstacles throughout her career, but always ploughed ahead and fought for what she believes is important, often telling untold stories. She gives so much to others. Once she’s got an idea you can’t stop her. She too is a unicorn!

Hayley: I am fortunate to be surrounded by such amazing women that have positively impacted my life and contributed to me being the person I am today. To highlight one specific person who inspires me is a nurse who cared for me when I was under the Starship service many years ago. She made me feel as though I was capable of anything. Her never-ending support during my recovery gave me strength and motivation, inspiring me to make her proud and myself proud too. To this day she inspires me to be the best nurse I can be for the patients and families under my care. I often think to myself, if my patients feel even half as good as my nurse made me feel, I consider that a great achievement.

Jemma: Regardless of your political affiliation, I think New Zealand’s former Prime Minister Jacinda Ardern has been a role model to many young women (especially those in politics!) by demonstrating that it is possible to have a family and hold one of the most important jobs in the country. She has broken down barriers of what is normal (or even acceptable) for women in the workplace and in roles of leadership with regard to gender, age and marital status.

Cyclone Gabrielle hit Hawkes Bay on a Monday, with heavy rain soaking much of the area. However it was late Monday night into the early hours of Tuesday morning when things got really bad. 

“I woke up to the noise, the noise was absolutely insane. I thought it was just the rain, but it was the sound of a newly formed waterfall behind my house that had once been my neighbours paddock. A culvert had been blocked further up and the water was flying over the top of that and pouring down my neighbours paddock. My phone was blowing up with messages from my partner who was working in Spain at the time  and had seen the news on the internet. I still had power so I was on facetime with him opening the curtains and realising that I was completely surrounded by water. 

Jess’ neighbours had just waded through knee deep water to check on her when the power and phone lines went down. She was lucky enough to have food and water and sat tight in her house until the waters receded enough for her to get out almost two days later. With her home safe Jess joined up with her friend Lizzie who asked if she wanted to come around and just start baking. Thursday and Friday Jess and Lizzie made huge pots of mince, hundreds of muffins, and dozens of loaves of bread and cakes all of which they dropped off to a local marae where people were sheltering. 

On Friday they signed up with Volunteering Hawkes Bay and joined others from the community at Tomoana, Hawkes Bay Showground where the Army had set up a crisis and distribution centre. From that point on they became part of a team of hundreds working in shifts around the clock to support those affected by the disaster. They sorted food, clothing and linen and filled apple crates with packs of these which were flown via helicopter into affected areas. 

Despite throwing her all into helping out Jess says it took a while for those who lived in the community, but were not badly affected, to be able to feel grateful instead of guilty. 

“It was just so overwhelming, everywhere you looked people’s lives had been destroyed, their businesses had gone and in the worst cases they had lost someone they loved. It was hard not to feel guilty that you had escaped the worst of it. But once we saw how everyone had come together including those who had lost everything we were able to process the enormity of it and work out how and who we could help.”

The Showground became New Zealand’s largest crisis response and distribution centre to date as Civil Defence teams and Government agencies drew on the learnings from disasters like the Chirstchurch Earthquakes. The co-ordinated relief effort and the way that Kiwi came together is something Jess says she will always remember.

“I returned to New Zealand because, by the end of my time overseas, the places I was drawn to and the people I was drawn to were those who reminded me of home. Over the past few weeks, seeing how Kiwi have come together and witnessing the huge outpouring of love, support and kindness has reiterated to me what a special place New Zealand is and I am so grateful to be part of this community and to be here and be able to help out.”

“The way the community and the country came together was incredibly overwhelming. The feeling in Hawkes Bay is still really heavy, everyone has either been badly affected or knows someone who has, but that hasn’t stopped people coming together. If people own a shovel they have been out digging, dropping flyers, they took time off work to volunteer. Then outside of the community the speed at which Kiwis donated money was staggering. I’m really grateful to live in a country where people pull together like this.”

So many items were donated that in the end authorities had to stop asking people to send supplies as they had all they needed. Extra donations have been packed into shipping containers which will be kept at key ports around the country ready to go for the next crisis in New Zealand or our neighbouring islands.

“It’s incredible to think that we live in a country where we have to ask for donations to stop. That says extraordinary things about the unbelievable generosity of New Zealadners, it says something about what a special place Aotearoa really is.”

While the water levels may have dropped some Hawkes Bay communities still remain completely cut off while others are running on generators. In some areas children are being picked up by boat each day to make sure they can get to school. Many people have had to strip all the gib off their homes and leave it for six months to see if it will dry out or if it’s contaminated and has to be torn down. The clean up job in Hawkes Bay is far from over, but Jess says she’s optimistic about what lies ahead for her hometown.

“It will be a long road ahead and people are really suffering, especially in our agricultural, horticulture and viticulture industries. Hawkes Bay is often called the fruit bowl of New Zealand and it will take a long time for many of these businesses to recover. These people need all the help they can get to rebuild their lives, homes and businesses. I would encourage people to buy Hawkes Bay wine, and to donate if they can, to the organisations that are supporting the rebuild efforts. It’s going to be a long road but I know Hawkes Bay will recover from this. 

Government and Civil Defence agencies have suggested the best way for people to help is to give through official channels. If you would like to donate here are some helpful links. 

Hawkes Bay Winegrowers Association Cyclone relief fund

Red Cross New Zealand Disaster Fund

Cyclone Gabrielle – Mayoral Relief Funds 

What’s your name, and where do you live? Campbell Pritchard, San Francisco

How long have you lived offshore? 5 years.

What do you love most about San Francisco? I find the serendipity in this city incredible. You just end up meeting incredible people that are very good at their craft. I also love the proximity to nature and being in a world renowned city that a lot of people visit for tech. It gives a bit of credibility just being here.

If someone was coming to visit the area, what are two places you would recommend them to visit and why? I’d say get outdoors and drive south down the Californian coast and through Silicon Valley, it’s beautiful and historic. I’d also recommend the Lands End hike, you get an amazing view of the Golden Gate bridge and coastline.  

What’s the best thing about being a Kiwi offshore? I think people respect Kiwi and we are well liked, so locals are always willing to connect and help. There’s also this huge advantage you have by connecting with other Kiwi that can help you.

What do you miss the most about New Zealand? It’s super peaceful, and the lifestyle is pretty great. I love the restaurants and the going out vibe. It’s actually really unique.

What do you think will be the significant issues or events which will command attention this year? I think the market is tough, there’s just not as much money around so it’s going to be about making great decisions with little resources because we likely all have less time and money. That’s something I’ve been reflecting on.

Finish this sentence “In 2023; the world needs more…..Connection. There’s so much happening in our lives and technology is moving so fast that we need to be careful we make time for the things that make us fulfilled.

What’s your name, and where are you living? Ruth Keeling Sobótka and I live in Berlin, Germany.

How long have you lived offshore? I left New Zealand in the year 2000, and have lived in Switzerland, Belgium, the United Kingdom, the United States (California) and Germany since then.

What do you love most about Berlin? We live right in the heart of a bustling, dirty European metropolis, with fascinating history, great restaurants, lots of cultural activities and a vibrant café-life, and yet we can still be swimming off our boat on the vast Wannsee lake in the Grünewald forest within a half hour of leaving home. Berlin is full of surprising contrasts and quirky personalities.

If someone was coming to visit the area, what are two places you would recommend them to visit and why? Eating smoked eel with schnapps in Bad Zwischenahn, and drinking Glühwein at the Christmas Markets anywhere in Germany.

What’s the best thing about being a Kiwi offshore? No one can pick your accent if you speak a language other than English. This frees you to connect with people directly and personally when you first meet them, without tripping over a lot of assumptions and prejudices about who you are as an individual.

What do you miss the most about New Zealand? The smell of autumn in Wanaka.

What do you think will be the significant issues or events which will command attention this year? From our family’s perspective, the war directly on Poland’s border in the Ukraine and the recovery of the German school system after Covid are the key issues being discussed daily around the kitchen table.

Finish this sentence “In 2023; the world needs more…..Kindness, courage, community, joined-up thinking – and more-affordable connecting flights to New Zealand!

What’s your name and where are you living right now? Rob Carruthers, Melbourne

How long have you lived offshore? About 11 years

What do you love most about Melbourne? It’s got a great food and culture scene, and we have a business that we have been running for 6 years now which keeps us here. It’s allowed us to develop a strong sense of community in the area which would be hard/sad to leave. 

If someone was coming to visit the area what are two places you would recommend them visiting and why? For one evening, you’d start with a drink at Garden State bar, then dinner at Chin Chin, and finish with a cocktail at LongSong – all around the Melbourne CBD and Flinders lane; and then for a more nature based excursion, head out to the Surf Coast and Great Ocean Road to see what Victoria offers. 

What’s the best thing about being a Kiwi offshore? There’s a certain recognition of having the capacity and determination to get things done, and then also a willingness to try new things. 

What do you miss the most about New Zealand? I do love and miss that access to nature that is on offer. Mountains to lakes, beautiful beaches… it’s always hard to walk away from!

What do you think will be the big issues or events which will command attention this year? As a business owner, we’re very aware of the impact cost of living is having – firstly on the impact of our regular clients, and therefore flowing on to our staff and to us. Compounding this is the overarching issue of an unsustainable impact on the environment, and governments of all levels spending money they don’t have… it’s not a great outlook, have to keep a positive mindset and search for the good news, as it can be a bit bleak at times!

Finish this sentence “In 2023 the world needs more….. Compassion and less greed. Businesses need to be profitable, but not to the extent of nature and humanity. Governments need to be thinking beyond their parties stint to what future generations will have to deal with, more bipartisan action for the good of all people, not just their donors. 

What’s your name, and where are you living right now? Samuel Chote, London 

How long have you lived offshore? 10 Years Even! Time has flown

What do you love most about London? London is full of magic all year round, you can do as much or as little as you want to and there is no chance of running out of options. Outside of London, the rest of the UK is stunning, a never ending list of places to visit, 60 million people in a space smaller in NZ means there is so much to discover. The European summer for me still tops the charts, you just need to ignore a few of the Kiwi summer photos for a few weeks each year.

If someone was coming to visit the area, what are two places you would recommend them to visit and why? Kiwi’s are still running the game over here with some of the best cafe’s and restaurants in the big smoke, breakfast at Ozone is always tops and dinner at The Laundry in Brixton are great and for a weekend trip, walking the beach with a flattie and the dog or having a surf at Polzeath in North Cornwall is an annual trip for me. Really reminds me of home! 

What’s the best thing about being a Kiwi offshore? Community – the support Kiwis, especially through KEA, give each other is unparalleled. There is something about paying it forward and giving another kiwi your time that is really unique. It always comes back around. The NZ community in the UK is a key reason we continually punch above our weight! 

What do you miss the most about New Zealand? It would be great to be a little closer to my wider family and a proper beach but now we can travel again. I hope to get my NZ fix a little more often.  

What do you think will be the significant issues or events which will command attention this year? Care for your family at home and your people at work. We have a tough start to the year looking at what is happening in the world but we can already see the green shoots of recovery for later in 2023. We need to keep this in mind and support each other, try to be patient, stay the course and come out even stronger. 

Finish this sentence, In 2023; the world needs more…..Kindness and Empathy – looking at some of the mess going on in the world it’s easy to just start looking after yourself but more than ever the adage “it takes a village” rings true. I would normally say “be kind and look after yourself” but at the moment checking in on anyone in your sphere and giving your time to people will have a huge impact. 

Like many Kiwi Ben Appleton set off to the UK to do his OE with plans to return after a couple of years. Seven years on he now calls London home, although tries to return to New Zealand regularly to visit his Rotorua based Whānau. Ben is a kaiāwhina (tutor) with Ngāti Rānana and has been involved with the group since his arrival in London, although he admits his initial introduction was somewhat accidental. 

“When I moved to London a friend who was previously part of the group said to me you have to go along to the New Zealand Embassy on a Wednesday night, you will meet a whole lot of mates. So I went and I remember feeling quite shy about it but I got there and immediately you’ve got 40 to 50 friends, who eventually become whānau.”

Ben was brought up in Rotorua and admits while he was surrounded by Māori culture it wasn’t something he took an active role in. He didn’t speak a lot of te reo or grow up on the Marae, and prior to joining Ngāti Rānana he hadn’t done a lot of Kapa Haka. 

“I think I didn’t realise how important the Māori culture was to me until it wasn’t there anymore. When I moved to London I was homesick and I think you sort of look for familiarities and band together with people who remind you of home. I just found Ngāti Rānana was an incredibly safe space to learn and to grow. There is no judgement and I was able to really connect with my taha Māori (Māori identity), in a weird way I left Aotearoa to learn more about my Māoritanga.”

That feeling of a safe space to learn and grow is something that Ngāti Rānana still maintain as the heart of their group today. The group isn’t just limited to Māori or even to kiwis, Ben says the group is currently made up of around 150 people from places like the Caribbean, the UK, Europe and of course New Zealand. 

“We’ve got people who join because they want to be part of the performances, that’s probably about 70-80 people, then we’ve got those that help out behind the scenes, help on the board, committees and with governance, that’s probably another 40 people and then importantly we also have our kōhanga reo and that consists of parents and children who meet up once a month in London to learn te reo Māori, tikanga and everything that encompasses Te Ao Māori and whānau.”

Ngāti Rānana also plays an important role when it comes to educating and explaining Te Ao Māori to cultures outside of New Zealand. Last year the group put on 33 separate live performances for events such as the Dubai Expo, Museum exhibition openings, the signing of the Free Trade agreements at 10 Downing Street, and the London Kea World Class New Zealand Award event. Ngāti Rānana is a not-for-profit organisation and Ben says the group has strict requirements for who they will partner with. 

“We align ourselves with organisations that align with our tikanga, our morals and our values of kotahitanga (unity), whanaungatanga (kinship) and manaakitanga (generosity). We will appear at events where we feel that we uplift Māori and the mana of New Zealand in general. These appearances provide an incredible opportunity for our members but we hope they also project to the people back in New Zealand that you can travel and have these cultural exchanges through the medium of Haka and Te Ao Māori. When we appear at an event we never want to just be performers, what we really try to do is educate people and have more of a cultural exchange. We explain the deeper meaning behind what we are doing, what the world of Haka means and the ancestral story that comes with it.”

Ben says for every event they accept there are just as many they turn down. The group gets a lot of requests from TV producers who are looking for something to entertain or distract audiences and they turn these requests down while making sure to explain why it’s not appropriate to use Haka merely for theatrics.

“Over the past decade or so there has definitely been a growing awareness of Te Ao Māori across many cultures – this is in part thanks to the All Blacks who have done a great job of putting haka on the world stage. For us it’s really about being true to ourselves and our values, we try to apply the same tikanga as we would at home. We always make an effort to do things in the right way – for example some people want us to do a pōwhiri at the end of the night and we have to explain that it’s only done at the beginning and why. When you explain this most people are really respectful and will work with you, a lot of it is about education and explanation and that’s a really powerful thing to be able to share a culture with people and give them a deeper understanding.”

Upholding the mana of Te Ao Māori offshore is a big responsibility and Ben says the group take that very seriously. However it’s not a role they do alone. He says he would encourage anyone, Kiwi or otherwise to learn more about Te Ao Māori and he is incredibly grateful for the knowledge and confidence Ngāti Rānana has given him to gain a deeper understanding of tikanga and Haka to the point where he can now perform in front of several hundred dignitaries. 

Ben urges anyone interested in Te Ao Māori to look up a Maori group in their area, especially if they are offshore and wanting to connect with home. Ngāti Rānana’s next live event is at Westminster Abbey for King Charles, and Ben says that while visual events like this are the things that pick up the media coverage, what’s just as important is the space that the group hold for those wanting to interact with the Māori culture.

“Ngāti Rānana meets every Wednesday, 6:30 PM at the New Zealand High Commission in London, and we always welcome people in. We ask visitors to introduce themselves and we hear some really special stories from those people. Some are on a flying visit through London and have heard about us from an Uncle’s cousin, others have maybe lived in the UK for 20 years and they are feeling really homesick and this is the first time they have engaged with something that feels truly like home. It’s quite tear jerking to be honest, a lot of people just want a bit of connection back to Aotearoa and if we can give that to them and help those people on their journey, then that’s just as important as any performance for a king.”

North America

This month saw the conclusion of the WTO Ministerial Conference held in Abu Dhabi, with some significant outcomes for Kiwi export businesses looking to expand their market presence in the United States. An agreement to prohibit customs duties on digital trade, is expected to create favourable conditions for Kiwi exporters. The extension of the e-commerce moratorium also represents a significant win for small and medium-sized New Zealand businesses, offering them greater transparency and predictability in their trade dealings with the US. This agreement not only enhances prospects for exports but also reinforces the rules-based trade system, thereby strengthening the overall trade relationship between New Zealand and the United States.

Kiwi exporters are also seeing favourable conditions in California this month as the state’s economy continues to perform strongly despite challenges including high living costs and housing shortages. California is a crucial gateway for New Zealand-US trade, with nearly one-fifth of New Zealand exports to the US passing through or ending up in the state and its continued strong growth in the face of a challenging economy provides opportunities for Kiwi businesses. Traditionally growth has been underpinned by agriculture and manufacturing and in more recent decades has received a boost from innovation in key sectors, including AI, space exploration, and clean tech. California’s economy is set to reach an impressive value of $3.89 trillion by 2023, solidifying its position as the largest economy among US states.

Finally this month we celebrated International Women’s Day in the US, celebrating the remarkable achievements and leadership of Kea World Class New Zealander Kirsty Graham, the newly appointed CEO of Edelman U.S. Kirsty’s illustrious career spanning over two decades has been marked by her relentless pursuit of excellence and innovation in the global communications arena. From roles at Pfizer Inc. to her transformative leadership at Edelman, Kirsty’s journey serves as an inspiration, embodying the values of perseverance and dedication to excellence. Joining Kirsty as interviewer for the event was Kea World Class New Zealander Kirsten Neville Manning, a distinguished New Zealand expatriate and globally recognized HR professional, who led a compelling conversation highlighting the power and influence of Kiwi
leadership on the global stage.

Gary Fortune, Kea North America Regional Director

UK and Europe

In the UK all eyes are on the economy and this year’s pivotal elections The Government has recently released a Spring budget which would see proposed tax amendments aimed at bolstering economic resilience and equity across various sectors. Key points for Kiwi business owners include;

• Main rate of National Insurance for employees, cut to 8% from 6th April. 
• Non-UK Domicile tax rules to be replaced with a residence-base regime.
• Over £1 billion of new tax relief for the UK’s creative industries. 
• VAT registration threshold to rise to £90,000 from 1 April 2024.
• Fuel duty rates will be maintained at current levels for further 12 months.

For those considering expansion or export to the UK, it’s essential to contextualise these developments within the broader global landscape. The outcomes of the UK elections and tax reforms may have far-reaching impacts on those Kiwi living here, business strategies, market entry plans, and workforce management for exporters. Further details on the Spring Budget can be found here: https://www.gov.uk/government/publications/spring-budget-2024/spring-budget-2024-html 

Finally this month, we proudly collaborated with the NZ Business Women’s Network to host our annual International Women’s Day event celebrating the remarkable achievements of wahine toa while delving into this year’s theme of ‘Inspiring Inclusion’. Our esteemed panellists, including Chantelle Nicholson, Kea World Class New Zealander and author, chef patron of Apricity; Kiri Haggart, MD & Founder of Feed Me Light; and Lisa Miles-Heal, CEO of SilverFin, shared their inspiring career journeys, emphasising the importance of embracing uncertainty and relinquishing rigid plans in a dynamic world. Thank you to all those who attended. 

This June Kea will be involved in London Tech week, if you are planning to travel to the UK for this event, please get in touch so we can support you and share details of our activity on the ground. Contact [email protected] 

Sara Fogarty, Kea UK/Europe Regional Director

China

This month China aired its first fully AI-animated program on TV. The animation showcased ancient poems and verses in 26, seven-minute episodes. The AI was fed historical CCTV poetry content, streamlining the animation process. Chinese audiences are seeing more and more AI presenters on both recorded TV and live streaming shows this year, with some AI streaming presenters streaming 24/7. This exponential growth in the industry and adoption of technology creates some interesting opportunities for Kiwi businesses. Later this year China is expected to release controls around the use of AI which may have global effects on the use of the technology. 

Another rising trend for Kiwi businesses to be across is increasing popularity of Wet markets. Similar to a New Zealand farmers market, the ‘wet market’ trend is being driven by Chinese youth who are increasingly placing value on community and neighbourhood connections. Many well known brands such as Prada have staged takeover of entire markets wrapping fruit and vegetables in Prada themed paper, generating millions of shares on social media and drawing huge crowds to the markets. During the 2024 Spring Festival, Dating app Qingtenglove, launched a marketing activity themed with anti-marriage pressure in a Wuhan wet market. This holiday is when young people return home to shop for New Year goods with their parents, a time where extended families commonly badger returning kids about getting married. 

The market featured areas decorated with cards and banners displaying light-hearted, witty messages about anti-marriage pressure. These messages reflected young people’s desire to find a life partner worth spending a lifetime with naturally, rather than rushing into marriage. Just like delicious fruits and vegetables don’t need to be rushed to ripen, a healthy relationship shouldn’t be ‘hurried’ either. This market ‘exhibition’ attracted many local youth to visit and voluntarily share photos on social media. . Events like this are not only budget-friendly but also connect at a timely cultural expectation sore-spot and have the potential to generate social buzz and increase brand visibility and are definitely an option for Kiwi brands to consider. 

Finally this month Kea hosted the International Women’s Day Panel events in downtown Shanghai. We invited 4 outstanding women leaders from different career backgrounds to share their insights on the topic of Count Her In: Accelerating Gender Equality through Economic Empowerment. We were honoured to have Mr Ardi Barnard, Consul-General of the Consulate General of New Zealand to Shanghai, Zhejiang, Jiangsu and Anhui to address the speech for the event. There were 40 guests from the local Kiwi community and friends of New Zealand joined this once-a-year event celebrating the 111th International Women’s Day.

Rebecca Bao, China Regional Director

New Zealand

It’s been a busy month for NZ trade talks with Foreign Minister Winston Peters visiting a number of countries as he works to increase relations. The minister visited several countries in the South and South East Asia region, including Singapore and India. The Government is focused on increasing trade with India and following his meeting Minister Peters said the ‘India-New Zealand relationship is entering a new phase.’ The minister has a list of items New Zealand and India could work together on including kiwifruit, Antarctica, and coastal shipping. New Zealand is also keen to see international education with India return to pre-Covid levels. 

In Singapore Minister Peters met with Singapore Defence Minister Ng Eng Hen and Second Minister for Foreign Affairs Mohamad Maliki Osman to discuss global challenges and how to develop a stronger New Zealand-Singapore relationship. Singapore’s Deputy Prime Minister said the country was a tech and innovation leader and an ideal partner for collaboration on new and emerging areas, such as the digital economy and the green transition. Singapore is New Zealand’s fourth largest trading partner and a critical transhipment hub for New Zealand goods. 

Back home and Minister Peters hosted Chinese foreign minister Wang Yi in Wellington during the first stop on the Chinese foreign minister’s trans-Tasman diplomatic tour this week. Wide-ranging talks touched on trade, security, China’s engagement in the Pacific, the Russia-Ukraine and Israel-Hamas conflicts. They also resolved that Prime Minister Chris Luxon would visit China this year, following a trade mission led by minister Todd McClay in May. New Zealand was the first developed country to sign a bilateral trade deal with China, in 2008, and extended that partnership in 2014, to great economic benefit.

Kellie Addison, Global Director Stakeholder Affairs