From Beverages to Big Branding: Ben Lenart on the Power of Mentorship – Q&A

1. What motivated you to get involved in the mentoring programme? What were you hoping to get out of it?

I was introduced to the programme directly through ASB and was really appreciative of being included, both myself and Almighty. I was hoping to gain insights from people with great global and New Zealand experience. People make all the difference in creating a successful business, so access to great people was a no-brainer for me.

2. What was it like being paired with Derek? Anything about his approach or perspective that really stuck with you?

I’d identified some areas where I was looking for support. I’m lucky to have great people around me, but there was one particular gap I wanted to fill. Kea came back with a few options and we narrowed it down. Through that process, we landed on Derek and it was clear he was a really good fit.

All the mentors put forward were amazing, but Derek had the specific skillset and experience we needed. Plus, the human chemistry was great. He’s still actively helping out and I’m even about to bring him into a conversation with another team member.

3. His guidance spanned everything from brand and marketing to capital raising. Was there a moment where something really clicked for you?

Straight away, I knew I’d get a lot from the relationship. There was one particular decision I needed to make, and I got Derek’s help with that. He gave me some very specific clarity on the process, which made a real difference.

Most of the people I lean on already know the business inside-out, so it was great having someone more removed. Someone with an outside lens on what we could be doing better.

4. How’s the mentorship shaping your thinking as you head into the next phase with Almighty?

It’s helping us level up. Derek’s a brand guy and from a brand perspective, it’s been invaluable having a seasoned pro on the team to support and guide us as we grow.

5. What does it mean to you, as a Kiwi business founder, to have access to this kind of global knowledge and generosity through Kea?

It’s incredible. It’s hard to place a value on it because it’s so helpful and meaningful. Kiwis are very generous with their time, experience, and skills. Derek is a great example of that. He’s happy to share what he’s learned and pass it on to the next generation. That means a lot to us. It’s a great trait of Kiwis – people who’ve done amazing things here and around the world giving back.

6. For other founders thinking about putting their hand up for something like this, what would you say?

Derek is still helping out and keen to add value where he can. Just make the most of it and try to be as specific as you can about what you’re looking for. There are amazing people out there who can help with really specific things. 

Also, try to look after your mentor. Make it a two-way exchange, if you can. It’s casual and easy, which makes it great. I don’t ask much of him – that’s where the experience comes in. A half-hour call now and then really adds value. There’s not much I can give back… except send him drinks and keep him hydrated.