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World changing Kiwi

Can you tell me a bit about the motivations behind launching Creative Business Now?

The world’s creative content production industry is one of the many sectors hit hard by the COVID-19 pandemic. Your Creative Business Can Happen Now is a shout-out to the global production and creative community, deeply impacted by extended shutdowns and content delivery delays, that New Zealand’s screen production and CreaTech community has got them covered. The objective of the campaign is to get the global creative content pipeline flowing again by leveraging New Zealand’s first mover advantage to enable international producers and studios to get their projects back in business.

The creative sector, and the workforce in general, has seen a huge shift during lockdown. What challenges has this brought about for creative industries?

Live action screen production was instantly impacted by the COVID-19 pandemic lockdowns with countless screen productions around the world stopping overnight. On the digital production, animation and post-production side, while some meaningful work can be done by people working from home, it’s often a slower process and less than ideal from the point of view of creative concept generation as well as for those needing to meet production and post-production deadlines. Believe it or not, there are some things that can’t be achieved by Zoom call alone!

How do you think the creative sector will move towards recovery? What will be the new normal?

It became very obvious through lockdown that people all around the world turn to creative content as a source of comfort, distraction and as a means of receiving important information during times of crisis as much as – if not more than – they did when life was “normal” and I think we can expect the demand for content to only increase going forward.

Each creative industry has its own opportunities and challenges and many of them are shared across sectors as well as between territories so collaboration is key for our sector – we are strengthened by the collective approach.

Screen media has an annual value of $3.27 billion in New Zealand and that doesn’t include interactive media or games which are both growing industries. We know that interactive media is on the rise and it has enormous value – in New Zealand it has about 39 percent annual growth, so it’s a significant part of the creative sector that will continue to grow.

Aside from this campaign, I am working with WeCreate, the alliance of New Zealand’s creative industries, to help progress the Industry Transformation Plan for the creative sector. This will be an industry-government partnership to grow our creative industries – it is due to be announced soon so watch this space.

How do you address feelings that New Zealand is taking opportunities from other countries?

Many of our international colleagues are still working from home offices and there are key territories not yet able to get back to working at full capacity in their home territory. New Zealand has beaten COVID – we’re now at Level 1 and we’re also safe, stable and we have world-class connectivity. Our goal is to partner with international content makers to get their projects back up-and-running. We are very much job makers, not job takers. We can help to complete part of a project here in New Zealand, thereby ensuring international projects can stay on track and keeping our global colleagues in business.

What are your major hopes and goals for Creative Business Now?

Since launching the campaign at the start of the month, we have already got international jobs starting to come down the pipeline to NZ and we’d love to help more of these international screen production and creative technology projects get back up-and-running. And how fantastic if that global demand means we get more of NZ CreaTech businesses’ phones and emails ringing and pinging. Long term we want to build on our first-mover advantage by ensuring NZ can accelerate a strong robust CreaTech Sector that generates export earnings of $5billion+. This is achievable if we combine the screen sector, interactive media and games industries together and we don’t let this incredible talent and investment fall off a cliff.

CONTRIBUTOR

Sam Witters

CEO

AMO Studios

World Class New Zealander

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Filed Under: Kiwi coming home, World changing Kiwi Tagged With: Covid-19, Creative Business Now, Recovery, Sam Witters

What were your motivations behind launching Vision Week?

In my day job as CEO of Infrastructure NZ I reached out to all of our 140 members for 1:1 interviews early on after COVID hit. The key issue for all of the companies which I talked to was the lack of a New Zealand strategic plan that was a North Star for how New Zealand would react and reshape itself as a result of COVID-19. CEO’s were obviously deeply concerned about immediate issues of ensuring safety for their employees and shoring up cashflow for their company, however within 2-3 weeks CEO’s were calling for insight on the new strategic direction for NZ, and the core values that would guide those decisions.

Infrastructure NZ has 5 key policy priorities and one of these is to create a national vision for NZ, leading to a nation building plan that would be long term, signed off by all parties and therefore transcending the short term 3 year political cycle. Any vision for NZ had to be about the levels of wellbeing for the people of NZ (how many, where and how ambitious would we be in setting targets for our economic, social, cultural and environmental wellbeing).

Infrastructure is just one (very important!) tool to help achieve wellbeing, so I needed to bring in sponsors and supporters that would help bring diversity of thought and make this an inclusive platform for the views of all New Zealanders.

How did you pinpoint the key themes of Vision Week?

We needed to outline what a vision was and why it is necessary on day 1. A vision is only useful if it moves ‘off the page’ and into an action-oriented plan of action, but that comprehensive, integrated, long term plan has to start with who are we (what are our values as Kiwis) and what we want to achieve. Infrastructure NZ members are very broad, including a really wide range of Kiwi companies. The $30bn Christchurch earthquake rebuild and our missed opportunities to reimagine and build a 21st century city, rather than largely recreate the 20th century original, should be central to our thinking in how to respond to the shock of COVID-19. Our members key message was ‘don’t rebuild what was there before, take a little time to reimagine and then build back better’.

We chose our three mid-week themes (Connecting NZ, Sustaining NZ and Quality Living NZ) to cover the critical pillars of NZ’s economy and way of life. We knew from interviews with members and questions from the 4,000+ attendees on the webinars Infrastructure New Zealand ran during lockdown that tourism, the agri sector, digital, transport, our environment, energy, housing and key elements of social cohesion would be essential for our recovery. Our economy is complex, interconnected and global, so these were very much themes to direct the conversation, but we expected (and got) really rich and deep feedback from interviewees that we too and beyond the edges of these broad themes.

Despite the obvious negative impacts of Covid-19, do you think that a shift in direction for New Zealand will have an overall positive, and even necessary impact?

Absolutely. New Zealand is incredibly lucky with the physical environment we have been gifted with, but even more we heard from interviewees that our strength is in the diversity, values and adaptability of our socially cohesive society – an increasingly rare Western world phenomenon. Another key theme is that our leadership in eliminating COVID has been world beating – a great example that our ‘team of 5 million’ can achieve world leading results when we band together.

NZ has previously suffered from physical isolation, but our COVID-free status, high quality of living, stable leadership, digital and trade connectivity isolated from the world by a 1,500 km wide moat, makes us a really attractive place to be. I believe that any vision for NZ has to include a population policy – how many Kiwis will live here and what standard of living will they enjoy. Prior to COVID, global research firm Gallup identified that if NZ had no border controls that our population would rise to 11.5 million people, that those new migrants would have 3.3x more skills (measured by university degrees) than our existing population and that they would be markedly younger. In most countries in the world this would be seen as an amazing opportunity – we would realise the late Sir Paul Callaghan’s vision of NZ being “a place where talent wants to live”.

Expat Kiwis in the KEA network have a right to live in our amazing country, hence I was keen to reach out so the KEA Network could have its say on what the future of NZ should be. The NZ Government has set aside $50 billion to reset and reshape our economy – the purpose of Visionweek is to lift our sights to size on all the opportunities we have in front of us and also to acknowledge and address some areas where our performance is poor such as quality of housing, traffic congestion, mental health and equality of opportunity across society.

What advantages and setbacks does New Zealand have in terms of their potential for recovery, in relation to other countries?

Our speakers focused on New Zealander’s values and social cohesion being critical in fighting COVID and now also in addressing the recovery. Our natural environment, resilient, adaptable people, low government debt and our clear leadership position on COVID have all been cited as advantages. Our big blue moat creates physical isolation and looks really attractive compared to other countries with land borders. New Zealand’s Maori population and tikanga/values, with a focus on intergenerational outcomes for people and the environment, were seen as a huge opportunity to refocus our economy on a more balanced & sustainable way of life.

Our possible setbacks are that we are highly globally connected, so we need the world to prosper and some industries (e.g. tourism) are going to face a tough journey until we can re-open borders. Our setbacks could be that some key institutions (our 3-year political cycle, MMP, and the Public Finance Act, which focuses on balancing the books rather than government aiming for stretching outcomes for people, then working backwards to how we afford these) make it hard for Government to lead a transformation journey – voters have set up our Government to be small, hands-off and short term focussed.

The big opportunity is that our small size and our connectedness as a society means that leadership should be able to turn NZ towards more ambitious goals. COVID created a glimpse into an uncertain future – surely this is the catalyst to create a risk environment where innovation can flourish? COVID has changed so much, so quickly that incremental approaches won’t work – in uncertainty, no one party can solve this alone, but there’s a huge opportunity for new institutions that create collective leadership and co-governance between central & local government, businesses, iwi and communities.

What is the ultimate goal you are looking to achieve through Vision Week?

We want Visionweek to start the debate on what a brighter long term future for all New Zealanders looks like. Last week the Productivity Commission published a report on successful small nations and showed that we are lagging our small, OECD peers, but it also gave us a pathway for how to achieve more, together. We need to set stretching targets for our economic, social, environmental and cultural wellbeing, ideally in the top quartile of OECD firms, measure these clearly and make them a bi-partisan, independent requirement of the government of the day.

New Zealand has significant natural and human capital advantages but we have not set our sights high to achieve these. We had bi-partisan support to create the Climate Commission and the Infrastructure Commission, which is a great step forward, however we need a holistic and independent approach to setting the outcomes that matter the most to Kiwis – perhaps a Wellbeing of all New Zealanders Commission? Our interviewers noted that Kiwis have traditionally been good at short term adaptation & innovation to world events/shocks, but we have never expressed a clear, long term vision for the standard of living for New Zealanders.

Now is the time when we should set out sights higher than we can possibly achieve with any one party, then come together to figure out how we will get there. America didn’t know how it was going to put “a man on the moon by the end of the decade” and Singapore had limited resources but its “think big, go global” strategy in the 1970’s was much better managed than ours – a stretching vision for NZ is entirely possible and its now time to be bold and set our sights high.

What were some of the key takeaways from Vision Week, now that it’s all over?

  1. Set targets in the well-being framework at the top quartile/decile of OECD, explain to Kiwis what it will feel like to be that successful, add a cool slogan (I’m no marketer – perhaps World’s Most Liveable Country?) and then work backwards for what innovation we need to achieve that
  2. Use green energy as a platform to decarbonise and as a base to power weightless exports (digitally) and attract domestic and global nice manufacturers who care about sustainability
  3. Zero-carbon connections between people – use green energy to remove carbon from our transport fleet, including electric air flight, and accelerate moves towards 5G, creating bleeding edge global value and allowing remote, regional and rural working to take pressure off our cities and transport routes
  4. Put NZ values at the core of our future – kaitiakitanga (guardianship), manaakitanga (respect, hospitality) and fairness were the three values I heard most often during the week. Te Ao Māori values, with their focus on people and the environment over generations, provide a great base for long term thinking and action
  5. Focus on being the world’s best producer of sustainable/regenerative food – take this strength and focus heavily on it. We are already world class, but to be world leading the Productivity Commission says we need exports to be 60-70% of GDP (we are at 30%) and agri plus digital are the two sectors we need to focus on to achieve that.

Filed Under: COVID-19 recovery, World changing Kiwi Tagged With: Covid-19, Paul Blair, Recovery, Vision Week

Residing in Europe you have an external view of New Zealand and how we have been responding to Covid-19. What does New Zealand look like from the outside in?

To outsiders (non-New Zealanders), New Zealand as a somewhat distant and isolated island nation has been able to manage its response to the coronavirus pandemic well, in part due to those attributes. Conversely, I have a great fear that the extensive national and possible over-self-isolation is not going to play out well as we advance into 2021 and up until 2024. New Zealand’s standard of living is overwhelmingly dependent on being an integral part of the world economy. A far greater emphasis must be placed on trade which will require some increased risk-taking. But are we ready for that?

As a leader with a global perspective, what advice do you have for New Zealanders engaging in the changed global market?

The global market is going to become more competitive. In many sectors and especially manufacturing, there will be a re-deployment of the production means of critical supplies back to home markets. Pharmaceuticals and specialised equipment are likely to be the first examples. In my view, the conclusions New Zealand must draw from this are looking forward to focusing on improved productivity (more and better quality from the same input) added value and the supply of premium and distinctive products. The tourism and logging industries could do with attention in this regard.

What are the primary opportunities and challenges you see specifically in relation to the New Zealand agriculture sector arising from this situation?

Agriculture’s importance to New Zealand is a major source of foreign exchange earnings. As an industry, agriculture (which also includes forestry, hunting and fishing) employs some 6% of the total working population. The outlook for agricultural exports is probably relatively good and thus for employment would appear to be somewhat stable. After all, food is an essential and everyone needs to eat.

One possible adverse sign is that there is an excess of food appearing in many global markets. Reasons are various including the global shutting down of restaurants and food outlets, less throwing away of food (some one third of all food produced is estimated to be thrown away), lower available discretionary spending and disruption to logistics of supply chains due to employee lock-downs. New Zealand mostly exports premium agriculture products often in competition with domestic suppliers. A possible saving grace is that New Zealand is a counter-season producer in many of its markets.

What thoughts do you have on the way in which domestic leaders in New Zealand are approaching New Zealand’s recovery from the pandemic?

Managing the initial stages of immediately reacting to the pandemic while not easy, were accomplished well in New Zealand. The Government took some radical decisions all the while backed up by a team of scientific, health and other experts who provided the ‘cover’ for such a radical and rather risky approach of basically shutting down the country.

It is now clear from elsewhere in the world that exiting the shut-down, and at the same time managing the economic consequences, will prove far more difficult. My thoughts are that organising the exit will consist of two basic parts: public health and the economy. In terms of public health, the main focus during the exit should be on managing the inevitable resurgences of the disease. In terms of the economy, the Government is going to need huge amounts of help, including from the public, in achieving an exit with the minimum possible damage.

How might the recovery process best be managed, and what kind of timeframes would you envisage for this process?

My experience suggests that because of the complexity of this issue, this is going to take a group of people with a wide range of expertise. I believe it will be essential when attempting to get the country on board in a non-partisan way to create a National Regeneration Initiative with the recognition that things may not go back to the way they were.

A huge amount of planning, brainstorming and blood sweat and probably tears, will be required to get this underway. As to the time which will be required, the Christchurch earthquake rebuild although on a much smaller scale than the current crisis, gives some idea of the timeframe one is faced with. It is all doable and there are plenty of models from the past and around the world and the key is organisation and planning.

Filed Under: COVID-19 recovery, Global Kiwi, World changing Kiwi Tagged With: Covid-19, Economic Recovery, Ken Baker, World Agricultural Forum

Clair Mills in Chad, 2007.

Can you explain a bit about the work of Médecins Sans Frontières?

MSF provides medical care to people in over 70 countries, primarily in contexts of conflict, epidemics and humanitarian crises. These vary from surgical and trauma projects in Yemen to HIV projects in Southern Africa, Ebola in Congo, maternity and child health in the Sahel (West Africa); health care in refugee camps from Bangladesh to Uganda, for people displaced in their own country, and migrants. And now with the COVID19 pandemic we are also supporting medical activities in Europe, with a focus on those who are most vulnerable or who miss out on health care. See www.msf.org for more info.

How did you come to work for MSF?

By chance really! After finishing my hospital and GP training in NZ, back in 1992 I answered an advert in a medical magazine and then visited the MSF office in Amsterdam – either they were impressed I’d come all the way from NZ, or I must have sounded very convincing! I spent 3 and a half years in the field with MSF, did a Masters in London and then worked for other organizations for a few years (WHO and Save the Children (UK), in DRCongo and Mozambique).

After coming back to NZ to complete my public health medicine specialist training, I was medical director for the Dutch MSF section for nearly 5 yrs. I’ve alternated working for MSF with public health medicine in Tai Tokerau since then – with a couple of short missions with MSF (cholera in Papua New Guinea, Ebola in 2014/15 in Sierra Leone) and now, since mid 2017, as medical director for MSF France.

During a pandemic where so many are at risk, how does MSF assess where the most vulnerable are and how to allocate resources?

It’s a major challenge. Firstly we need to protect our staff, in order to be able to respond effectively anywhere. Then in all the countries we work, we are adapting our projects to minimise transmission of infection, maintain critical services, supporting the public health authorities, and/ or setting up specific COVID19 treatment units.

We are particularly concerned about the impact of the pandemic on people living in areas of conflict such as Yemen, Gaza, Syria and Burkina Faso, where accessing populations to provide health care was already a major problem before the pandemic. There are also other specific groups we think are particularly at risk – people living with HIV, malnourished children, patients with TB and other diseases such as diabetes and cardiovascular disease.

In addition, the impact of COVID19 on health services in many places means that for some time, many children may not get vaccinated, nor receive treatment for malaria; that more women die in childbirth, that more people do not have access to critical health care…

As so many countries have shut their borders, how has this affected the operations of MSF?

We have international staff in all our projects – and obviously this has really affected the ability to send people places- or to get them home. We do have very experienced and competent national staff, so we can largely maintain the activities so far. But we have had to reduce some specialist activities, especially surgical. There are also other important constraints now, imposed by the EU, on exporting medicines and personal protective equipment (masks, gloves etc) from Europe to other regions. As we depend on international supply chains, this is very concerning – and we are advocating to have exceptions made for humanitarian organizations.

Health workers around the world are increasingly becoming stretched thin by the sheer scale of the pandemic, and many medical professionals are coming out of retirement to help. Is MSF struggling to keep up with the demand for assistance?

Many of my colleagues, and specialists in my department here in Paris, are working in their home countries in the pandemic response. We still have international staff available but we have certainly noticed a drop in the numbers available.

For those of us sitting at home, how are we able to help MSF?

‘Be kind’ and ‘stay at home’, seem like very good advice right now! But of course MSF needs the ongoing financial support of our supporters and donors – mostly people like you and me, who give a few dollars a month. 90% of MSF’s income is from individual donors, and this gives us an exceptional independence and a flexibility which most other organisations don’t have. I hope that despite the difficult times, people do consider those worse off than themselves, and continue to support organizations like MSF.

CONTRIBUTOR

Clair Mills

Medical Director, Paris

Médecins Sans Frontières

Kea member

Filed Under: COVID-19 recovery, Global Kiwi, World changing Kiwi Tagged With: Clair Mills, Médecins Sans Frontières, Medicine

Victoria Macdonald reporting from an ICU

Tell us about yourself, and your role as Health and Social Care Correspondent for Channel 4 in the UK.

I have been the health and social care correspondent for Channel 4 News in the UK for 21 years, reporting on the national health service, Government health and social care policies, as well as more global issues like HIV and TB. It is so varied – every day is different but the constant is always being ready to scramble to wherever you are needed and making sure your hair and clothes are tidy enough not to distract while on air!

You have been covering the developments of the Covid-19 pandemic in the UK. What has it been like, and how does this compare to any other global health crisis you have covered?

For years I have reported on HIV and spent a lot of time in places like South Africa reporting on the terrible loss of life as well as the sometimes excellent, sometimes woeful, political responses worldwide. Several times during my career, ebola has broken out and we have prepared for it to spread globally. Each time it has been contained which is not to take away form the dreadful loss of lives in places like Sierra Leone and DRC. But nothing could prepare you for this pandemic.

We watched as it unfolded in China with increasing trepidation. Every day I would dial into the World Health Organisation press conferences as they gave updates on the figures and the strategies China was using to try and contain it. Once it spread across the world, my stories started to take in South Korea, the outbreaks on cruise ships, then Italy, and eventually, though inevitably to the UK. We have had to adapt rapidly to reporting at arms length (2m long poles to hold the microphones), zoom and Skype interviews are the norm, we rarely travel now. On the upside, there is more transparency from Government scientists in telling us what they do and don’t know, and we have far more ability to ask questions via the Downing Street briefing. I hasten to add, not all questions are answered or currently answerable but it is an important step forward.

Emotionally, it is distressing as you see the death toll climb and as more people are put in hospital. I said early on in this pandemic that as a reporter you are usually an observer but in this case we are all affected. My friends and family are as much at risk as everyone else’s. This isn’t something happening to other people, which is often the case when you are reporting. It is happening to all of us and I have to constantly remind myself, too, that I am not immune, and that I have to be careful, too. Seeing not just ‘elderly people with underlying conditions’ but young people. On a recent visit to an ICU Department I saw people who had been put into a coma and ventilated. It was distressing but I spoke to a nurse who had come back on to the ward after 10 years and I watched as she brushed the hair of a young woman and wiped her face. It brought me to tears.

Do you get overwhelmed, and if so how do you manage your own mental and physical health?

Do I get overwhelmed? Virtually every day. The amount of information coming in is incredible and you have to sift through it, work out what is true, what is important for that day, and what can hold or needs further investigation or interrogation. I don’t do it alone, I hasten to add. I have amazing colleagues, especially the producers I work with, so by the time the piece makes it to air a whole team has had input.

Every day I am working I also do a live in the studio to pick up on some of the areas that I haven’t had time to put into the piece, or that need more explaining. On my day off during the week I then have to turn my attention to home schooling which is infinitely more difficult than explaining coronavirus to the nation!!

In a world of social media and mis-information, what should our members be doing to ensure they have access to responsible and reliable reporting?

We are constantly bombarded with mis-information via social media and it is depressing how unquestioning some people can be but this pandemic has, on the plus side, brought out the scientist in many of us and I am impressed by how carefully the public is looking at the information available and taking on board the need for such things as shielding and social isolation. We are incredibly indebted to the Science Media Centre (there is a centre in NZ) who get expert comments to help you assess scientific papers being published or claims made.

While the world is focused on Covid-19, are there other global health and social care issues you are investigating and reporting on?

The very short answer to this is no. My job is only covid19 which is, of course, worrying because other health and social care issues haven’t gone away. Look at the measles epidemic, for instance, and all the children who still have not been vaccinated.

You have lived away from Aotearoa, New Zealand for some time, how do you think networks like Kea New Zealand help in the expat journey?

I am missing New Zealand very much at the moment, partly because of the fear it may be awhile before my daughter and I can visit, and because my parents and sister and brother are there and I worry about them. Keeping in touch with New Zealand and the expat community provides support at a time when you feel turned upside down by something so huge and so scary.

CONTRIBUTOR

Victoria Macdonald

Health and Social Care Correspondent

Channel 4 News, UK

World Class New Zealander

Filed Under: COVID-19 recovery, Global Kiwi, World changing Kiwi Tagged With: Covid-19, Health, journalism, media, Victoria Macdonald

Can you talk to us briefly about your background?

My family left New Zealand and emigrated to Australia when I was 10 years old, so my career in advertising actually started at Ogilvy in Sydney.  After 8 years there, I was transferred to the New York office, and spent the next 10 years running global accounts and leading integrated agency teams across the network.

In 2010, my husband, our twin three-year-old girls and I moved to New Zealand where I took on the role of CEO of Saatchi & Saatchi.  It was an incredible experience in learning how to rebuild a culture, create an environment where creative thinking could thrive, and transform a business.

Nicky when she was CEO of Saatchi & Saatchi NZ delivering a key note address on Diversity and Organisational Performance at the 2015 Air Force Leadership Forum.

In 2016 I accepted the role of Managing Director at R/GA and led the transformation of the Los Angeles office from purely campaign support to an R/GA Connected brands practice, driving business transformation via a brand’s entire connected digital ecosystem.

So, I’ve spent my career in agencies, advocating for creativity and technology in service of connecting with people to drive sustainable business growth.

Tell us about your new role at Facebook Creative Shop.

Creative Shop partners with clients, and their agencies to unlock growth and build long-term value for businesses and brands of all sizes across our platforms (Instagram, WhatsApp, Facebook, Messenger & Oculus).

As Head of Creative Shop, I have the privilege of leading the talented team of creatives, strategists, designers, storytellers, producers, researchers, marketers and technologists in 39 offices around the world.

What attracted you to this role?

Over the past year of lockdowns, millions of businesses around the world have had to dramatically fast-track their digital and business transformations.  The pandemic has actually accelerated the shift to online shopping by around 10 years, across all age groups.

Once I understood the work the Creative Shop teams did last year, to help businesses pivot and not only remain connected to their customers to stay afloat, but to thrive in a world that was rapidly changing, I was really inspired to join this team. 

I was also inspired by how much Facebook is doing to support businesses and communities all around the world through their free tools. In fact, more than 245M businesses around the world are using our free services to better reach their customers every month. That positively impacts communities by helping spur economic growth and job creation.

I recently heard about Melanie Tindall, a businesswoman in Raumati Beach who turned to Shopify, Facebook and Instagram to enable her store, Milk + Ginger, to continue operating during lockdown. She credits her own “digital upskilling” for actually growing her business during the pandemic. Of course, it was most definitely Melanie’s own hard work that ensured her success, but it’s extremely gratifying to know that the tools and services we create can play a part in helping businesses thrive.

What opportunities do you see as the future of advertising continues to evolve? 

I think there’s a real opportunity for businesses to lean in even more and put themselves in the mindset of the consumer – to really understand what people care about. The work that I’m really excited to explore in Creative Shop across our platforms are the ways in which we can bridge a deep understanding of people’s needs with intuitive and innovative product opportunities. Through our creative explorations with clients, we want to continue to unlock new ways that these two dimensions can intersect.

What does Creative Shop in ANZ do?

Over the last five years Creative Shop ANZ has collaborated with many clients and their agencies, to create successful domestic and global campaigns for Facebook’s platforms. We’ve partnered with clients like Xero, Les Mills, and TNZ, The Warehouse Group, and agencies including Colenso (Spark, Skinny, and Mars), Saatchi NZ (Toyota), True (Air NZ), and Special Group (TNZ). Our team on the ground there has been doing a great job leading these partnerships and exploring the creative potential of the platform. 

When you were CEO of New Zealand you were outspoken in your belief around the importance of diversity in leadership and teams to build creative cultures.  Have you maintained these beliefs/focus?  Have they evolved?

Absolutely.  As the only female agency CEO in New Zealand, I was often asked about this topic and came to really enjoy sharing knowledge and inspiration around why gender diversity was good for business.

For the last four years in the US, I’ve been honored to be a MAKERS@ board member (a media brand built to accelerate the equality movement) which includes an incredible array of senior women from some of the most influential companies – Netflix, Apple, Sony, Bloomberg, Spotify, PWC, Uber, Citi, Lululemon, Adobe, PayPal, McKinsey, Verizon, Visa, Morgan Stanley, etc.

During the long overdue racial and social awakening last summer in the US, the MAKERS@ Board began meeting weekly (vs quarterly) to discuss the events unfolding and more importantly, create pathways for us to create positive action and drive change by using the privilege of our networks.

One of my proudest achievements is being one of the creators of an initiative called BLACKMAKERS@ that specifically focuses on black women.  For the longest time, people thought that focusing on women would ‘lift all women up’.  That is, quite frankly, completely untrue. You just need to take a look at the latest Lean In /McKinsey report on the plight of Black Women in Corporate America to see just how painfully wrong that was.

The MAKERS@ Board is working to understand the impact of systemic racism, to share our privilege and connections, and very specifically to advocate for the talented senior women participating in the program.

Closer to home in NZ, I was thrilled to see that Sarah Smith has taken on the role of Executive Director of Courageous Conversation Aotearoa.  The systemic challenges faced by Māori women are not dissimilar to the intersectional challenges facing black women in the US. I was fortunate to experience Glenn Singleton’s protocol a few times over the years (mostly recently when we had his team run a workshop at R/GA in New York) and I can share that it is transformative in helping people understand the truth of lived experiences beyond our own.  Having a deliberate and courageous conversation about race and the effect it has in our lives is the only path towards real change.

What do you think is most important to foster a successful creative culture?

Embrace diversity and build an equitable and inclusive culture.  Creative Shop is a global team — we have a presence in 28 countries around the world, and work with clients and partners in many more. The diverse backgrounds, experiences and perspectives of our team are absolutely central to our collective creative power. DE&I is not a separate ‘workstream’ for us, it’s a central strategic focus and lens through which we look at all of the work we do – internally and externally.

I am extremely focused and intentional about strengthening how inclusive our culture is.

We know an authentic culture of belonging, and the psychological safety that comes with that, enables us to not only ensure our people are happier but to also create work that sets the standard for representation, inclusion and creativity on our platforms.

At Kea, we really believe in the value of connection. Is there a particular connection that you’ve made in your life that has amplified your career in some way?

Like most expats I’ve sought out and been lucky to have a few along the way.  One of my most impactful connections has been Shelly Lazarus, global CEO of Ogilvy & Mather for 17 years.  We met when she visited the Sydney office, when I was just finding my way in the company.  Many years later I moved to New York and I was shocked to find that she remembered me!  She became an amazing mentor and friend over the years.  And her husband, George is an incredible pediatrician, so they became even more connected to our family when our twin girls were born premature, and he helped us through those scary first couple of years.

More recently, it’s actually partnerships in some of the urgent and meaningful work that I’ve been doing around equality and allyship that I think of when you ask that question.  Women like Ja’Nay Hawkins, Wendy Lewis, Jocelyn Cooley from the MAKERS@ board, and Bayyina Black from R/GA have literally transformed the way I lead and show up in the world.  And the friendships that have come out of these partnerships are ones that I cherish deeply.

What are your hopes for 2021?

I hope the multiple ‘awakenings’ provoked by the pandemic and systemic racial injustice prove to be real lightning rods for change in the world.  There’s nothing good about getting back to normal for so many people in the world.  Their normal was never that fair or equitable. 

I hope our eyes are permanently opened to the need for sustainable and significant change.  Wherever we are in the world, whatever small part we play in business, I believe we can all be part of that change.

CONTRIBUTOR

Nicky Bell

VP Global Head

Facebook Creative Shop

Kea member

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Filed Under: Global Kiwi, World changing Kiwi Tagged With: Advertising, Facebook Creative Shop, Nicky Bell, USA

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